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Paul Kron

Paul Kron

Brand Assistant

Followers of Paul Kron2000 followers
location of Paul KronToronto, Ontario, Canada

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  • Timeline

  • About me

    Partner & Managing Director at Tangente Agency | Transforming Brands with Insight-Driven Marketing & Cost-Effective Solutions

  • Education

    • Huron University

      1984 - 1988
      BA English Literature

      English Literature

    • McGill University

      1992 - 1993
      MBA Marketing, International Business

      Marketing and International Business

  • Experience

    • Procter & Gamble

      May 1993 - Sept 1993
      Brand Assistant

      Management training program/Internship

    • Padulo Integrated

      Dec 1994 - Apr 1999
      Media Group Head, Director Research

      Director Research and InformationMedia Group HeadNew Media Planner

    • Gee, Jeffery and Partners

      Apr 1999 - Sept 2000
      Director Account Planning

      Telecommunications, Wireless, Financial Services, Mutual Funds, Wine & Spirits, Retail, Auto Dealers

    • TBWA\Chiat\Day

      Sept 2000 - Oct 2001
      Director Account Planning

      Retail, Technology, Financial Services, Mutual Funds, Automotive, Beer, Spirits

    • McCann Erickson

      Oct 2001 - Mar 2005
      VP Group Brand Director

      VP Group Account Director, McCann-Erickson Mexico (Mexico, DF) on the General Motors of Mexico account.VP Group Brand Director, MacLaren McCann Toronto (Toronto, Canada) on the Rogers Communications Account (Cable and Wireless Telecommunications).

    • Rogers Communications

      Mar 2005 - Jan 2008
      Sr. Director Marketing Communications

      Planned and implemented the launch of Rogers Home Phone. Served as Director Marketing Communications for Rogers Cable TV and Senior Director Marketing Communications for Rogers Cable (Internet, Telephone and TV).

    • FCB Global

      Jan 2008 - Feb 2009
      VP, Sr. Director Client Service

      Senior Director Client Service for the SCEC PlayStation account at Segal Communications (part of the FCB Group)Responsible for leadership and direction, profit and loss for the Sony Computer Entertainment of Canada (PlayStation) account. Led experiential marketing, digital marketing, online content, advertising and promotions.

    • FCB Global

      Dec 2009 - Aug 2012
      Senior Planner

      Director Planning for Rivet Global, Toronto.Responsible for strategic leadership, new campaign and positioning strategies for numerous brands: Kraft (Oreo, Thinsations), Nestlé (Nescafé Dolce Gusto, Gerber, Nestlé Baby, Buitoni, Delissio Pizza), Purolator, Eli Lily, TD Wealth, Fairmont Hotels and ResortsWon two CASSIES (Best Insight, Off to a Good Start) for Oreo “Moving Day” CommercialPitched and won CRM for BMW and Nestlé Baby

    • INNOCEAN Worldwide Canada

      Aug 2012 - Apr 2015
      Director of Strategic Planning

      Leading marketing strategy and planning for Hyundai Automotive Canada. Responsible for customer insights and strategy for brand, nameplate and retail marketing in all channels: digital, social and traditional mass media. Lead all aspects of the brand in Canada from brand positioning and major launches to retail disruption, content and social engagement.Conceived Canada's first "Dealer Invoice" event. Briefed the most viewed Superbowl spot of the year.

    • FCB Health

      Mar 2015 - Apr 2016
      VP, Director Strategic Planning

      New Business Development, Pharmaceutical Marketing Communications, Patient & Prescriber Insight, Strategy; Oncology, Schizophrenia, Diabetes, Asthma.

    • FCB Global

      Apr 2015 - Apr 2016
      VP, Director Strategic Planning

      Customer journey mapping, application of data and analytics, customer insight, segmentation, segmented communication planning, results based planning and strategy

    • A few smart people

      Apr 2016 - Dec 2018
      Partner

      Open to projects and ready to help. Already helped or currently helping Leo Burnett Toronto, Amazon, Kraft-Heinz, Buick, GMC, GENSQUARED, World Vision, kbs+, Bravado Designs, Sun Life Financial and Massive Insights with Market Research, Customer Insights, Brand Strategy, Customer Journey Mapping, Brand Architecture and Digital Strategy.

    • Massive Insights

      Jul 2017 - Dec 2018
      Strategy Lead

    • FUSE Marketing Group Inc.

      Dec 2018 - Feb 2020
      Vice President, Global Strategy

      Data intelligence, consumer insights and strategic planning supporting brand, social media, advertising and content needs of clients including Canopy Growth, CIBC, Ricola, Prestige Brands and Las Vegas Tourism.

    • A few smart people

      Jan 2020 - Oct 2024
      Partner

      Data-driven, actionable strategies for a range of clients informed by market research, analysis, and customer insights for clients like Real Canadian Superstore and President's Choice among many other.

  • Licenses & Certifications