Guillermo Guzman

Guillermo Guzman

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location of Guillermo GuzmanSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Media Manager | Media Digital Specialist | LATAM

  • Education

    • Universidad La Salle, A.C.

      2003 - 2004
      Postgrado Especialidad en Mercadotecnia y Publicidad
    • Universidad La Salle, A.C.

      1999 - 2003
      Licenciatura Administración

      Activities and Societies: Grupo Juvenil de Apoyo

  • Experience

    • Starcom

      Jun 2005 - Sept 2007
      • Ejecutivo de Planeación

        Oct 2006 - Sept 2007
      • Asistente de cuenta

        Jun 2005 - Sept 2006
    • MediaCom

      Sept 2007 - Mar 2009
      Ejecutivo de cuenta
    • Starcom MediaVest Group

      Mar 2009 - Oct 2012

      Development of digital and traditional media for global brands like P&G, Kellog’s and Banamex (CITI). Campaign result analysis and elaboration of performance reports. Relationship management and negotiation with media companies. Development of tools for follow up and performance reports. Budget management. Media buying and campaign monitoring. Campaign result analysis and elaboration of performance reports. Relationship management with media companies. Development of tools for follow up and performance reports. Budget management. monitoring.

      • Supervisor Digital

        Dec 2010 - Oct 2012
      • P&G Planning Supervisor

        Mar 2009 - Nov 2010
    • Samsung Electronics

      Oct 2012 - Nov 2013
      Media Coordinator

      Planning and implementation of digital strategies in coordination with agencies. Evaluation of media campaign results. Support and follow up coordination with the planning areas of the media agency.

    • Havas Media Mexico

      May 2014 - Aug 2014
      Digital Planning

      Objective driven planning, development, implementation and optimization of digital strategies for AXA. Negotiation with media companies. Communication and global media strategy development in collaboration with Offline media. Supervision of media executives. Conciliation management and client service.

    • Vix Inc.

      May 2016 - Nov 2020
      Content Project Manager

      Responsible for coordination of the different areas involved for the development of digital content, Identifying and ordering the stages for each project, understanding the workflows having a clear and timely communication, visualizing possible problems and getting ahead of them to achieve client expectations and KPI´s were committed.

    • Blinks Essence

      Mar 2021 - Jan 2023
      Gerente de Midia
    • EssenceMediacom BR

      Jan 2023 - now
      Media Manager / Client services
  • Licenses & Certifications

    • Facebook and TV

      Facebook
      Feb 2019
    • The Persuasion Code: The Neuroscience of Sales

      LinkedIn
      Jul 2020
      View certificate certificate
    • Business Influencers in Facebook and Instagram

      Facebook
      Feb 2019
    • Branding: como pensar e construir marcas no século 21

      ESPM Escola Superior de Propaganda e Marketing
      Jul 2020
    • Reach and Frequency Buying on Facebook

      Facebook
      Feb 2019
    • Telling Stories with Data

      LinkedIn
      Jul 2020
      View certificate certificate