Ashley May

Experience

• 

  WSTM NBC-3/WTVH CBS-5/WSTQ CW-6

  May 2010 - Jul 2010

  Reporting Intern

  Worked with reporters in the field and office gathering and editing interviews, video footage and research needed for professional news packages. Assisted NBC and CBS affiliated producers with morning and night shows. Wrote and published stories and video for web.

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  Semester At Sea / ISE

  Aug 2010 - Dec 2010

  Photographer's Assistant

  Created video, podcasts, audio slideshows and wrote articles documenting world travels and ship life for the Semester at Sea website.

• 

  Urbanite

  May 2011 - Aug 2011

  Editorial Intern

  Fact checked articles daily. Wrote product reviews and event articles for print and online publication. Worked directly with the Editor-in-Chief and Online Media Editor.

• 

  York Daily Record

  Feb 2012 - Dec 2013

  Multiplatform Journalist

  Copyedit, design and generate features and entertainment content for the York Daily Record/Sunday News, Hanover Evening Sun and Lebanon Daily News. Create multimedia content for online YDR platforms like the Smart Magazine blog. Use social media to engage readers and generate story ideas.

• 

  Urbanite

  Feb 2012 - Sept 2012

  Freelance Writer
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  York Daily Record/Sunday News

  Dec 2013 - May 2016

  Entertainment Editor

  Led a major website redesign, which doubled overall page views. Select, assign and edit content for FlipSide magazine and FlipSidePA.com. Manage reporters and editorial assistants. Build relationships within the local entertainment community. Manage website and social media accounts. Serve as the point person for online updates within the York Daily Record/Sunday News features department.

• 

  USA TODAY

  May 2016 - Dec 2022

  -Set goals, managed KPIs for a team of reporters and one editor that produced daily, stories and SEO content for USA TODAY and more than 200 local Gannett properties-Collaborated with newsroom leaders on content and programming strategies, and best practices inaudience-driven tactics-Developed content strategies specifically tailored to search and social readers-Set the standard for tight, impactful reporting and writing of trending content -Led a team of K-12 and higher education reporters focused on inequalities in education and historicchallenges during the height of the pandemic-Developed processes to connect the education team to audience and planning teams to ensure robustplans and reader growth-Maintained relationships with grant supporters Managed a trending news team that regularly produced the most popular content on USATODAY.comand affiliated social channels -Identified morning trends to direct USA TODAY coverage and optimize content to grow audience-Spearheaded coordination and communication with other sections and the network daily -Consistently wrote and edited some of the most viewed content on USA TODAY and around thenetwork-Wrote breaking news, programmed USATODAY.com and affiliated fronts across all platforms andposted on brand social media accounts-Produced an award-winning project on the psychology of infertility-Pitched, produced and wrote content around a podcast series about my pregnancy

  • Universal Now Editor

    May 2021 - Dec 2022

  • Interim Education Editor

    Jan 2021 - Apr 2021

  • News Now Editor

    Apr 2019 - Jan 2021

  • Now News Reporter

    May 2018 - Apr 2019

  • Nation Now Multiplatform Producer

    May 2016 - May 2018
• 

  Axios

  Mar 2023 - now

  -Create efficient workflows across local and national coverage on Axios’ centralized news hub. -Manage and edit a team of reporters covering real estate, entertainment, and health and wellness in Smart Brevity. -Stand up 10 additional newsletters across Axios Local.

  • Hub Director

    Apr 2024 - now

  • Lifestyle Editor

    Mar 2023 - Apr 2024