Will Nowadly

Experience

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  Kingdom Bound Ministries

  Jan 2003 - Jan 2007

  Marketing Associate
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  Houghton College

  Aug 2006 - Dec 2007

  Student Sports Information Assistant

  - Directed sports information efforts and game operations for multiple sports; compiled and posted statistics; maintained web content; published press releases; designed and published game programs; managed press box; developed an in-depth public relations plan- Produced public address scripts and in-game entertainment activities as announcer- Supervised student workers in multiple roles

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  Roberts Wesleyan College

  Jan 2008 - Apr 2008

  Box Office Manager

  - Served as designer and editor of email newsletters used in campaigns to maximize traffic and revenue; scheduled and monitored e-mail campaigns; managed customer database used in execution of sales campaigns- Implemented creative print and online marketing campaigns for concerts and events- Worked with Office of Creative Services in designing advertisements and brochures- Networked with local businesses and social groups for solicitation of group sales- Administered box office operations; generated sales reports; balanced financial transactions - Hired, trained and supervised student employees; conducted performance evaluations- Recruited and trained student and community event volunteers; organized schedules Show less

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  Computers For Children, Inc./Western New York AmeriCorps

  Apr 2008 - Nov 2008

  Assistant Special Events, Marketing and Communications Coordinator

  - Served as webmaster and graphic designer; created and edited web content- Editor and designer of e-mail newsletters; scheduled and monitored e-mail campaigns; compiled web analytic reports following e-mail newsletter campaigns- Designed print and online advertisements, booklets, brochures, flyers, graphics, logos, PowerPoint presentations and sponsorship package- Captured, uploaded and organized event photographs for online and print publications- Developed and launched strategic marketing and public relations campaigns for brand awareness; handled media-buying negotiations with local outlets- Organized and coordinated fundraising events; solicited sponsors and in-kind donations; designed brochures, official program guide, sponsor recognition honors, posters and advertisements; maintained web content; administered registration process- Cultivated partnerships through collaborative relationships with businesses, organizations and constituents- Managed special event projects, including planning, budgeting and contract negotiations; served on event planning and fundraising committees - Managed and trained office interns and volunteers in various professional tasks- Recruited, organized and networked with special event volunteers for Leadership Council Show less

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  University at Buffalo

  Nov 2008 - Aug 2011

  - Served as social media coordinator; built and managed Facebook and Twitter accounts- Coordinated and handled member services; resolved issues, concerns, and complaints - Organized promotional giveaways to encourage member involvement and sale of memberships- Maintained positive relations with faculty, staff, and members- Trained and managed team of student workers; scheduled student workers; developed staff manual- Assisted with various office operations, including business transactions and tracking of deposits - Developed and proposed curriculum for an academic course in recreation offered in spring of 2011 - Managed daily recreation operations of Alumni Arena and Office of Recreation & Intramurals- Assigned and supervised student workers; developed policy manuals for staff Show less - Directed UB Community Page Sponsor Program managed portfolio of 200+ prospective and renewal businesses and organizations through in-person visits and presentations, cold-calling and email solicitations; developed and implemented marketing and sales strategies- Prepared weekly briefings and contact reports; tracked sponsorship revenue and season ticket sales- Generated leads for corporate sponsorships; coordinated and conducted select corporate sponsorship presentations with leadership- Organized and attended community and on-campus events as ticket office representative; facilitated “Select-A-Seat” events and New Student and Parent Orientation- Identified and partnered with area businesses and social groups for solicitation of football group sales Show less - Served as primary media contact for men’s soccer, wrestling, and baseball- Served as secondary media contact for men’s basketball; traveled on multiple occasions- Assisted with media relations and game operations for all 20 varsity sports including football and women’s basketball; compiled and reported statistics to conference and NCAA; served as official statistician- Handled media relations including interviews and photo requests; pitched feature stories- Designed, edited, and published media guides, game notes, brochures, posters, and game programs; published and distributed press releases and feature stories in online and print formats- Coordinated media relations of Blue/White Scrimmage, Media Day, and National Signing Day for football- Served as liaison to visiting teams and media members at post-game press conferences for football; transcribed quotes by home and visitor coaching staffs after post-game press conferences- Conducted post-game press conferences for men’s and women’s basketball; liaison to visitor coaching staff and media members; managed press row/box; operated scoreboard; prepared public address scripts- Maintained website content; streamed live stats for games and tournaments- Directed athletic communications efforts and tournament operations for UB Open - Led in-depth historical and statistical research projects; mentored student workers- Nominated student-athletes for conference, regional, and national awards Show less - Directed UB Community Page Sponsor Program managed portfolio of 200+ prospective and renewal businesses and organizations through in-person visits and presentations, cold-calling and email solicitations; developed and implemented marketing and sales strategies- Prepared weekly briefings and contact reports; tracked sponsorship revenue and season ticket sales- Generated leads for corporate sponsorships; coordinated and conducted select corporate sponsorship presentations with leadership- Organized and attended community and on-campus events as ticket office representative; facilitated “Select-A-Seat” events and New Student and Parent Orientation- Identified and partnered with area businesses and social groups for solicitation of football group sales Show less - Served as primary media contact for men’s soccer, wrestling, and baseball- Served as secondary media contact for men’s basketball; traveled on multiple occasions- Assisted with media relations and game operations for all 20 varsity sports including football and women’s basketball; compiled and reported statistics to conference and NCAA; served as official statistician- Handled media relations including interviews and photo requests; pitched feature stories- Designed, edited, and published media guides, game notes, brochures, posters, and game programs; published and distributed press releases and feature stories in online and print formats- Coordinated media relations of Blue/White Scrimmage, Media Day, and National Signing Day for football- Served as liaison to visiting teams and media members at post-game press conferences for football; transcribed quotes by home and visitor coaching staffs after post-game press conferences- Conducted post-game press conferences for men’s and women’s basketball; liaison to visitor coaching staff and media members; managed press row/box; operated scoreboard; prepared public address scripts- Maintained website content; streamed live stats for games and tournaments- Directed athletic communications efforts and tournament operations for UB Open - Led in-depth historical and statistical research projects; mentored student workers- Nominated student-athletes for conference, regional, and national awards Show less

  • Recreation Coordinator Assistant

    Aug 2010 - Aug 2011

  • Athletic Communications Volunteer

    Sept 2010 - Mar 2011

  • Summer Ticket Sales Account Executive

    Jun 2010 - Aug 2010

  • Athletic Communications Assistant

    Aug 2009 - May 2010

  • Summer Ticket Sales Account Executive

    May 2009 - Aug 2009

  • Athletic Communications Assistant

    Nov 2008 - May 2009
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  Buffalo Bills

  Aug 2010 - Dec 2010

  Gameday Ticket Office Representative

  - Provided gameday customer service at ticket window including single-game ticket purchases, ticket exchanges, will call transactions and future single-game ticket sales- Developed techniques and strategies in cross-selling and up-selling ticket sales at ticket window- Handled guest relations requests by providing information regarding tickets, complaints, disability accommodations and additional inquiries

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  Canisius College

  Jul 2011 - May 2013

  Athletic Communications Graduate Assistant

  - Served as primary media contact for women’s soccer, men’s and women’s cross country, men’s and women’s swimming and diving, synchronized swimming, and rowing- Served as secondary media contact for men’s basketball and softball- Assisted with media relations for all 17 varsity sports including women’s basketball and volleyball- Acted as game administrator, working with officials, home and visitor coaching staffs, and facilities staff- Handled media relations including media interviews, advisories, and photo requests; pitched feature stories- Updated and maintained website content including press releases, game summaries, results, and statistics- Designed, edited, and published media guides, game notes, brochures, advertisements, and game programs- Compiled and reported statistics to conference and NCAA; served as official statistician; manage press row/box - Researched team history for all-time career records; maintained career statistics and record books- Edited, uploaded, and archived headshots and photographs for publications; scheduled photographer- Interviewed coaches and student-athletes for pre-game and post-game features- Served as communications chairman of Student Life Committee; served on Marketing Committee- Nominated student-athletes for conference, regional, and national awards- Assisted in video production of contests including basketball and lacrosse; play-by-play and analyst experience- Managed graduate interns and game staff of undergraduate student workers - Coordinated streaming of live stats, video, and audio for all games- Created and developed website for Blue and Gold Fund - Served as host media contact and managed video streaming at 2012 and 2013 MAAC Men’s and Women’s Swimming and Diving Championships; traveled as primary contact to 2011 MAAC Volleyball Championship Show less

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  Buffalo Bills

  Aug 2011 - Dec 2011

  Gameday Ticket Office Representative

  - Provided gameday customer service at ticket window including single-game ticket purchases, ticket exchanges, will call transactions and future single-game ticket sales- Developed techniques and strategies in cross-selling and up-selling ticket sales at ticket window- Handled guest relations requests by providing information regarding tickets, complaints, disability accommodations and additional inquiries

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  Buffalo Bisons

  Apr 2012 - Aug 2012

  Public/Media Relations Intern

  - Handled media relations including daily game notes and statistics packages- Produced press releases for team news; wrote player bios and game summaries; posted stories online - Contributed to various public relations projects including editing and proofreading of publications- Coordinated player appearances at community events and media interviews- Utilized Twitter to connect and inform fans of team news and promotions- Served as part of media relations staff for 2012 Triple-A All-Star Game and All-Star Home Run Derby; handled research projects including statistics and game history; managed press box and press conference; coordinated interviews at Media Day; posted game updates via Twitter; wrote press releases and game summaries for All-Star events; assisted in production of official program for All-Star Game Show less

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  Abbey Mecca & Company

  Jan 2013 - May 2013

  Communications, Marketing and Creative Design Intern

  - Developed brand strategy for Canisius College Ice Griffs Alumni Association including research, conception, design, and messaging; designed logo, letterhead, envelope, and newsletter for client- Created and edited publications for various clients based on preferences and needs- Assisted president in preparation for client presentations and appearances with local media outlets

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  Hilbert College

  Feb 2013 - May 2013

  Creative Arts Intern

  - Captured, edited, and archived photographs for use in digital and print publications by various departments and events; used Adobe Lightroom to edit and develop photographs- Handled graphic design projects of digital and print publications for various departments and events

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  NCAA

  Jun 2013 - Mar 2014

  Assistant Media Coordinator/Local Organizing Committee Member

  - Served on local organizing committee; provided updates on various tasks- Facilitated development of official iPhone application as project manager- Designed promotional materials for iPhone application; handled creation of banquet program, signs, posters and other promotional materials for event

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  Gannon University

  Aug 2014 - Aug 2015

  - Served as main social media director for Gannon athletics and worked to ensure compliance with NCAA, PSAC, and Title IX requirements relative to athletic communications- Served as primary media contact for women's basketball, women's soccer, women's volleyball, men's and women's golf, acrobatics and tumbling, men's and women's swimming and diving, men's and women's water polo and softball- Served as secondary media contact for football and men's basketball- Planned and implemented a proactive, comprehensive communications operation for the University's NCAA Division II athletics program- Informed external and internal entities of newsworthy matters concerning intercollegiate sports- Wrote, edited and designed all collateral material required to successfully promote assigned athletic teams- Managed pre-game, game-day, and post-competition media, compiling and posting statistics, and staffing events Show less

  • Assistant Director of Athletics Media Relations

    Jun 2013 - Aug 2015

  • Adjunct Professor

    Aug 2014 - Dec 2014
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  East Carolina University

  Aug 2015 - Dec 2019

  Fundraising Highlights - The Pirate Club unveiled the $60-million Dowdy-Ficklen Stadium Southside Renovation capital campaign project in March 2016. Created all campaign materials utilized in raising over $33 million in philanthropic support and premium seating commitments including 11 seven-figure gifts, as of Dec. 2019. - Created naming opportunity proposal and presentation utilized in successfully securing $3 million TowneBank Tower lead gift in renovation project featuring renderings and agreement details.Responsibilities- Implemented and executed strategic approach in donor cultivation, solicitation and stewardship processes - Managed assigned LYBUNT and SYBUNT prospects in FYE and CYE membership renewal efforts» - Developed organizational branding tools and strategic design of marketing and communication materials to engage targeted audiences; managed communications and social media plans and editorial calendars- Served as publications director by editing and handling copy and layout of various publications including annual fund and planned giving brochures, social media graphics, emails and special event invitations- Maintained productive and collaborative relationships with campus partners and vendors- Administered all social media accounts including Twitter (+14,500 followers) and Facebook (+21,500 likes); created social media strategy and editorial calendar; monitored trends to engage membership community- Tracked and analyzed data-driven metrics of annual giving, marketing and communication strategies- Supported logistical planning and execution of special events- Managed football gameday hospitality area featuring high-profile donors and Chancellor’s guests - Implemented branding elements and communications strategies for $60 million Dowdy-Ficklen Stadium Southside Renovation capital campaign project; produced brochures, personalized naming opportunity proposals, capital campaign commitments and premium seating agreements Show less - Developed organizational branding tools and strategic design of marketing and outreach materials through traditional and non-traditional methods- Implemented branding elements and communications strategies for $60 million Dowdy-Ficklen Stadium Southside Renovation capital campaign project; produced brochure, personalized naming opportunity proposals, informational sales pieces, pledge forms, press releases to announce 11 seven-figure gifts- Interacted and collaborated with both internal and external constituents- Analyzed the results of materials produced relative to design and branding goals and objectives- Designed and produced electronic and print communication materials- Acted as photographer for special events, photo requests and electronic and print publication needs- Managed social media accounts including Twitter (+14,500 followers) and Facebook (+21,500 likes)- Served as editor of monthly digital magazine, creating storyboard and overseeing team of student writers and videographer- Coordinated and oversaw all content development and management on the Pirate Club website- Served as publications director by editing and handling copy and layout of various publications including annual fund brochure, flyers, emails and special event invitations Show less

  • Director of Strategic Communications

    Oct 2017 - Dec 2019

  • Assistant Director of Pirate Club Communications

    Aug 2015 - Sept 2017
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  University of North Carolina at Chapel Hill

  Dec 2019 - May 2022

  Fundraising Highlights- Directed the Business School’s efforts during the annual GiveUNC/Kenan-Flagler Day in FY20 and FY21, donations have increased by 195% since FY19.- Managed Business School’s planning and strategies in 2021 GiveUNC/Kenan-Flagler Day resulting in a record total $5,229,725, a 141% increase in dollars raised on 1,572 gifts, a 48% increase in gifts received. Led campus in gifts received and dollars raised, accounting for 44% of the University’s total dollars.- At the beginning of the Covid-19 pandemic, raised a then-record $2,174,239 during 2020 GiveUNC/Kenan-Flagler Day- Managed FY20 CYE solicitation efforts to post school’s largest non-giving day online total of $168,405 with 404 gifts on Dec. 31, 2020.- Annual fund giving strategies achieved an all-time high of $5.1 million in unrestricted gifts in FY20.Responsibilities- Led strategic planning and development of comprehensive communications and engagement initiatives to enhance student to alumni/donor life cycle; apply donor-centric and data-driven solutions- Produced and delivered content utilized in solicitation appeals, stewardship, cultivation and alumni outreach- Planned, designed and launched targeted email campaigns for acquisition, retention and ongoing communications- Managed solicitation, stewardship and communications calendars with multiple strategic touchpoints- Led and organized Kenan-Flagler Day (FY20, FY21 and FY22) giving day campaigns including cultivation, solicitation and stewardship strategies focused on strategic design and branding, implementing communications and social media plans, creating ambassador toolkit, establishing goals and analyzing results- Planned, implemented and evaluated short- and long-term annual fund giving strategies and tactics- Executed and led solicitation and communications strategies for calendar and fiscal year-end fundraising efforts Show less - Managed development process of GiveUNC/Kenan-Flagler Day (FY20 and FY21) including identification, cultivation, solicitation and stewardship strategies focused on execution, communications, mechanisms to secure gifts, establish goals and end results of giving day campaign- Planned, implemented and evaluated short and long-term annual fund giving strategies and tactics to accomplish organizational goals through appeals, solicitations, stewardship, events and volunteer opportunities- Produced portfolio of digital and print solicitation materials, video packages, stewardship donor recognition packets and stewardship communications content including appeals, emails and newsletters- Executed and led solicitation and communications strategies for calendar and fiscal year-end fundraising efforts including multiple touchpoints; managed portfolio of assigned LYBUNT and SYBUNT prospects- Researched, negotiated and partnered with vendors to ensure department effectiveness and efficiency Show less

  • Individual Giving and Annual Fund Strategist

    Apr 2021 - May 2022

  • Advancement Communications Coordinator

    Dec 2019 - Apr 2021
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  Barton College

  May 2022 - Feb 2023

  Associate Director of Advancement

  Fundraising and Football Ticket Sales Highlights:- Directed the Clash of the Bulldogs athletics giving week raising $167,486 dollars through 1,696 gifts, which exceeded the original goal for dollars raised by more than 235% and the original goal for gifts received by 300%. The giving week also generated 1,050 new donors.- Successfully led 2022 football season ticket and parking renewal process grossing $142,000 in total sales. Responsibilities:- Managed a portfolio of leadership annual giving donors ($1,000-$9,999 annually) and Bulldog Club members from initial identification, discovery, cultivation, proposal development, solicitation and stewardship to maximizing gift revenue, annual fund contributions and major gift pipeline expansion- Drove all athletics giving campaigns and Bulldog Club membership; supported and worked with coaches to coordinate fundraising efforts, plans, crowdfunding and other initiatives for respective sports- Led solicitation of annual unrestricted fund, general scholarship fund, Barton Society and Bell society- Implemented annual giving calendar including print appeals, digital solicitations and giving programs- Launched donor stewardship initiatives including Gratavid videos and mailings- Served as Institutional Advancement liaison to the third-party ticket vendor in the management and leadership of the athletic department’s ticketing operation; pulled game attendance reports and ticket/parking manifests- Planned and executed logistics related to President’s Box and President’s Tailgate Tent hospitality areas for football and Bulldog Club basketball hospitality area; coordinated and collaborated with event vendors- Created and maintained budgets including reconciliation of credit card charges and invoices- Mentored, led and communicated with student workers through assigned tasks- Administered 2022 football season ticket and parking renewal process through outbound phone calls Show less

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  High Point University

  Mar 2023 - now

  Senior Director of Annual Giving and Communication

  Fundraising Highlights - Led FY24 Day for HPU annual giving day planning and strategies securing an all-time high with 1,731 gifts, which was a 36% increase from FY23. Also, set an all-time best of 2,060 donors, a 24% increase from FY23, including highs in graduate alumni and family members. Also accounted for 1,133 new fiscal year donors.- During FY24 Giving Tuesday, established all-time highs in gifts (1,027) and dollars raised ($1,405,269.69).- Secured $7,084,636.01 to achieve the FY24 goal in unrestricted annual fund including all-time bests in alumni donors (2,873), new first-time donors (1,997), young alumni donors (1,505) and family donors (1,505). In the faculty/staff campaign, posted a 43.10% improvement in acquiring new donors for a 14.76% increase in faculty/staff giving compared to FY23. Responsibilities- Strategically lead annual giving program to meet fundraising targets and design a comprehensive plan with measurable goals; monitor and analyze metrics to track progress and identify growth areas- Create innovative strategies to identify, engage and cultivate new donors and expand pipeline- Launch leadership annual giving program ($1,924 to $25,000) through VanillaSoft platform; coach and train Manager of Annual Giving in cultivation and solicitation techniques to achieve established goals- Collaborate with Institutional Advancement's core leadership and respective units to align messaging, funding priorities and strategies- Investigate and implement new platforms, technologies and industry innovations - Lead and supervise annual giving and communications team of four professionals providing mentoring, guidance and support for success- Plan, develop and manage annual giving and communications budget to support strategic goals and ensure maximum return on investment- Led and organized Day for HPU (FY24) and Giving Tuesday (FY24 and FY25) giving day campaigns Show less