Olga Kovalenko

Experience

• 

  Plussy

  Dec 2019 - Feb 2020

  Junior Media Buyer

  - Farm Facebook accounts;- Launch advertising campaigns on Facebook;- Analyze campaign performance and ensure that it’s within KPI’s; - Prepare reports on the effectiveness of advertising campaigns.

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  UAWC - AdWords and Facebook marketing

  Mar 2020 - Dec 2020

  - Account audit and strategy development; - Google Analytics set-up, Facebook Pixel set-up, events tracking;- Launch of advertising campaigns in Google, Facebook, Snapchat;- Optimization of advertising campaigns;- Analyzing campaigns performance by using Google Analytics & Shopify;- Creation of the advertising images;- Daily communication with a client via Email & Slack;- Reporting to the clients on the work executed in the following formats: Google Sheets, Presentations, Dashboards. Show less

  • Middle Digital Marketing Manager

    Aug 2020 - Dec 2020

  • Junior Digital Marketing Manager

    Mar 2020 - Jul 2020
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  Newage. digital agency

  Jan 2021 - Aug 2021

  - Offering company services for new clients; - Debriefing and holding meet-up calls;- Development of performance marketing strategies for the client’s new products / brands;- Establishment and growth of strong long-term partnerships with the clients;- Google Analytics set-up, Facebook Pixel set-up, events tracking;- Control of launch and optimization of advertising campaigns in Google, Facebook, Snapchat, TikTok & DV360; - Daily communication with clients via Slack, Email, WhatsApp & Skype; - Reporting to the clients on the work executed in the following formats: Google Sheets, Presentations, Dashboards. - Preparing monthly invoices and documents; Show less

  • Project Manager

    Apr 2021 - Aug 2021

  • Account Manager

    Jan 2021 - Mar 2021
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  BetterMe: Health & Fitness

  Aug 2021 - Dec 2022

  User Acquisition Manager

  - Optimization of Facebook / Snapchat advertising campaigns and conversion costs;- Searching for new opportunities of driving traffic and scaling existing ones;- Creation of visuals for advertising campaigns in collaboration with graphic and motion designers;

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  Storyby

  Dec 2022 - Jan 2025

  - Managed a team of 4–6 individuals (UAM & CMM);- Collaborated on launch of a subscription-based app and formulated unit economics within two months, driving a 30% improvement in profit margins. - Managed Meta Ads campaigns, utilizing A/B testing and data analytics to consistently achieve target ROAS as an individual contributor;- Collaborated on creating a tool for automated campaign creation and self-management;- Developed over 1,000 static and dynamic ads through streamlined workflows.

  • Meta Ads Lead

    Jan 2024 - Jan 2025

  • User Acquisition Manager

    Dec 2022 - Jan 2024