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Sophia Lv

Sophia Lv

Planning Supervisor

Followers of Sophia Lv90 followers
location of Sophia LvShanghai, China

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  • Timeline

  • About me

    theTradeDesk - lead strategic planning

  • Education

    • Fudan University

      2005 - 2009
      Bachelor's degree sociology

  • Experience

    • Omnicom Media Group, China

      Feb 2010 - Jul 2012
      Planning Supervisor

      Dedicate to Unilever multi-screen media planning, key contact window to clientsReport to Group Business Director

    • Starcom

      Aug 2012 - May 2016
      Senior Planning Manager

      Cooperated brands: Annual media investment >10mil RMB: Visa, GE, Airbnb, Kellogg, King, MaxMaraOther brands: Air New Zealand, Tourism New Zealand, Deutsche Bank, Asics, etcReport to: General Manager, Starcom Shanghai

    • Tencent

      Nov 2016 - Sept 2023
      Senior Media Planning Manager

      Tencent advertising marketing strategy development, mainly focus on consumer goods industries.

    • The Trade Desk

      Sept 2023 - now
      Lead Strategic Planning; Senior BD Manager

      Across both outbound and domestic business development; Lead China business strategic planning;Report to BD Head of TTD China

  • Licenses & Certifications

    • The Trade Desk Edge Academy: Trading Essentials: Kokai

      The Trade Desk
      Jun 2024
      View certificate certificate