Amie Baker

Experience

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  Columbia Bank

  Sept 2007 - Jan 2009

  Marketing & Design Assistant

  Collaborated with the marketing team to design, create, and manage campaigns and supporting collateral.Managed all advertisement design and placement submissions.Ensured brand consistency for multiple brands under Columbia Bank.Managed retail signage distribution, placement and fullfillment.Managed relationships with printers, vendors, and teams to meet deadlines and project requirements.Successfully planned internal corporate events.Assisted with corporate sponsorship design and provided administrative support.Designed artwork and oversaw production for promotional items. Show less

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  Capitol City Press

  Jan 2009 - Aug 2012

  Marketing Manager

  Led, created, and designed marketing materials to support CCP's capabilities, sales team, and services.Managed social networking platforms to promote customer relationships.Successfully managed multiple firm deadlines and projects in a fast-paced and highly fluid environment.Coordinated and managed print projects while providing exceptional service and correspondence to high-end company clients.

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  BrightlyBranded

  Aug 2012 - Aug 2021

  Senior Graphic Designer

  Founder of a creative design studio catering to small businesses providing a range of services including consulting, creative management, art direction, and branding. Focused on serving select retainer clients, assisting them in developing their branding and maintaining a strong presence across various mediums such as social media, print, digital, and web design.Ownership of projects from concept through production working closely with clients, either partnering with them directly or managing outsourced teams and professionals. I confidently make design decisions, develop a unique point of view, and provide executional suggestions while ensuring adherence to project requirements, objectives, and timelines. Upholding brand standards across all projects is a top priority. Show less

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  Nautilus Inc.

  Aug 2021 - Feb 2023

  Graphic Designer II

  Worked with multiple brands, including Bowflex, Schwinn, Nautilus, and JRNY app delivering high-value creative projects for range of brands and applications.Managed a diverse range of creative projects, including photo shoots, digital campaigns, web, and email design. Developed innovative product photoshoot concepts, created shot lists, and oversaw pre- and post-production activities.Owned Schwinn's social media planning, creative direction, and management, resulting in a remarkable 238% increase in website visits from Instagram.Supported new product launches, branding moments, and various marketing initiatives.Collaborated effectively with cross-functional teams, demonstrating leadership and collaboration skills in conceptual thinking and creative execution.Maintained a keen eye for detail and provided clear visual communication to evolve brands and ensure consistent visual identity.Led the rebranding and launch of an internal corporate identity, including multiple supporting logos and visual creative direction.Utilized project analytics to identify opportunities for value addition and inform strategic decisions.Owned design responsibilities, managing day-to-day workflow with a high level of self-sufficiency while maintaining larger project timelines and deliverables. Show less

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  BrightlyBranded

  Mar 2023 - Oct 2023

  Freelance Art Director

  Brand consulting, creative management, art direction, graphic design, branding, website design, campaign development, creative direction, digital marketing, and branding services to businesses.Skilled in developing impactful designs for diverse clients, collaborating with teams, and delivering exceptional results on time and within budget. Adaptable and committed to producing high-quality work that drives business success.

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  Masterworks

  Oct 2023 - now

  Creative Director

  As a Creative Director, my role is at the intersection of creativity, strategy, and technology, where l orchestrate high-impact digital content for various clients in the nonprofit space.As a strategic thinker and a passionate leader, I am dedicated to maintaining and growing strategic relationships, continually embracing new challenges and opportunities to drive Masterworks' mission forward.• Lead performative creative + brand across channels• Develop and lead major marketing initiatives.• Manage and optimize client portfolios, enhancing brand presence and audience engagement.• Foster strong relationships with both internal stakeholders and external partners, ensuring cohesive and effective content strategies. Show less