
Jacelyn OConnell
Business Development Representative

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About me
Senior Product Manager | Visionary Leader & Strategic Problem Solver | Expert in Customer-Centric Solutions & Omni-Channel Transformation
Education

University of Hartford
2000 - 2003B.S. RadiographyActivities and Societies: Delta Gamma

Marist College
2003 - 2005B.S. Business/Marketing
Experience

Kolmar Laboratories
May 2005 - Aug 2007Business Development Representative• Responsible for the accounts of over 30 of the top cosmetic brands in the world • Primary point of contact for Customer, Sales, Operations, QA, and R&D • Managed customer demand and customer requirements, including new product development and quality requirements. • Directed supply chain activities to ensure timely delivery of customer products.• Increased on-time deliveries for a major customer by 15%

Professional Image
Aug 2007 - Mar 2008Account Manager/Marketing Coordinator• Generated list of potential new advertisers • Researched potential client ‘s business • Developed Marketing Plan based on client needs• Generated advertising for clients that will demand a response • Nurture relationships with clients

Ferguson Enterprises
Mar 2008 - Jul 2022• Instrumental in moving Ferguson Showroom business from single channel to multi-channel business and paving the way for a true Omni-channel experience for our 300+ showrooms, moving from physical catalogs and manual experiences to a digital collaborative experience resulting in $1.2BN in revenue growth and substantial cost savings through enhanced operational efficiencies. • Effectively leveraged technical and associate resources to deliver results that maximize operational efficiency and associate productivity • Fostered collaborative relationships with business groups, associates, IT and various other departments to effectively support strategic objectives by identifying, designing, and executing digital solutions. • Continuously analyzed feedback, analytics, and processes to deliver iterative improvements to deliver solutions that reduce manual work, pain points, costs and help increase productivity. • Spearheaded automation of digital catalog creation through cross-functional collaboration, resulting in 120+ hours/month saved, improved product display accuracy, and $11M in projected annual revenue growth.• Brought together a multi-company cross functional team and lead discussions with partners, driving strategic decisions which delivered a Buy Online Pick Up in Store Pilot experience for an untapped homeowner emergency replace HVAC market in 3 geographic locations (in FY22Q3). Experienced 2% revenue growth in strategic markets with small product mix. Show less
Sr. Product Manager
May 2013 - Jul 2022Website Manager
Dec 2010 - May 2013Search Engine Marketing Coordinator
Mar 2008 - Dec 2010

Smurfit Westrock
Jul 2022 - nowSr. Product Manager• Drove the digital post-purchase customer experience strategy by translating the “voice of the customer” into actionable insights, driving overall business strategy towards achieving 100% order visibility.• Led the end-to-end execution and delivery of a real-time tracking platform for B2B customers, significantly enhancing order and shipment visibility and resulting in improved customer satisfaction.• Expanded market reach from 0% to 80% in Brazil by successfully rolling out the tracking platform to Brazil plants, also initiated UAT testing in Australia which will expand market reach to 100% for pre-merger WestRock plants.• Developed and executed strategic pilot program for new division, unlocking real-time visibility into 88% of order releases, driving process efficiencies, and informing data-driven decision making. • Engaged and onboarded one of the largest ecommerce companies in the world, reducing time spent on validating invoices and trailers by 40% and reducing email churn and streamlining communications for other order inquiries. • Navigated and addressed resistance to change by employing persuasive communication and stakeholder engagement strategies, fostering buy-in among cross-functional teams and ensuring a smooth implementation. Show less
Licenses & Certifications
- View certificate

UserZoom Advanced Certification
UserZoomFeb 2022 - View certificate

UserZoom Core Certification
UserZoomFeb 2022
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