
Paul Xu
Product Manager

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About me
Association of International Certified Professional Accountants - Lead Marketing Manager, China
Education

Donghua University
2002 - 2006Bachelor's degree Biotechnology
Georgia State University
2015 - 2017Master of Business Administration - MBA Business Administration and Management, General A
Experience

Lnoppen Group
Jun 2006 - Oct 2008Product Manager
X-Wisdom
Jan 2009 - Jul 2013PartnerConducted the activities of event product research & development, speaker & sponsor invitation and part of recruiting. • Planed 4 events (seminars & conferences) each year with limited human resource (staff member<5), each event has more than 50 attendees.• Established leading event brands like: China Financial Leasing Development Forum Series, China Asset Securitization Development Summit Series, China Fixed Based Operator Development Summit Series.

Hospitality professional in transition
Aug 2013 - Dec 2014Free Agent
Center for Business and Industrial Marketing of Georgia State University
Aug 2015 - Jul 2017Graduate ResearcherOn-line & off-line research with executives to find out B2B marketing insights which would help with event and consulting service development of CBIM.

GoldenFinance
Apr 2018 - Aug 2018Senior Event Marketing ManagerI am currently in charge of the B2B event marketing of GoldenFinance in 30+ cities. 20+ events are executed by my team (6 subordinates) to cover 10000+ enterprise members and potential clients.My main responsibilities includes:1. Project process optimization: taking advantage of PMP and 6 sigma tools to analyze event project processes, cut unnecessary wastes and increase clients' satisfaction rate in a quantitative method. Also, I dramatically increase the event intensity from 6 events/month to 15 events/month without any headcount number change.2. Project innovation: combining offline events and online platform such as WeChat public account to actively collect feedback from clients, understanding how to improve details of events and supporting future product R&D.3. Project strategy plan: Planning different level marketing events in different areas to serve the profit target of GoldenFinance since the membership bases are different in cities.4. Communication: Working with multi departments including channel, customer service, membership, sales and production etc to ensure the final results - serving clients and creating value for the company are reached. Show less

Association of International Certified Professional Accountants
Sept 2018 - nowLead Marketing Manager, China
Licenses & Certifications

Lean Six Sigma Green Belt
GoLeanSixSigma.comMar 2017
Languages
- enEnglish
- maMandarin
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