Paul Xu

Paul Xu

Product Manager

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location of Paul XuSuzhou, Jiangsu, China

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  • Timeline

  • About me

    Association of International Certified Professional Accountants - Lead Marketing Manager, China

  • Education

    • Donghua University

      2002 - 2006
      Bachelor's degree Biotechnology
    • Georgia State University

      2015 - 2017
      Master of Business Administration - MBA Business Administration and Management, General A
  • Experience

    • Lnoppen Group

      Jun 2006 - Oct 2008
      Product Manager
    • X-Wisdom

      Jan 2009 - Jul 2013
      Partner

      Conducted the activities of event product research & development, speaker & sponsor invitation and part of recruiting. • Planed 4 events (seminars & conferences) each year with limited human resource (staff member<5), each event has more than 50 attendees.• Established leading event brands like: China Financial Leasing Development Forum Series, China Asset Securitization Development Summit Series, China Fixed Based Operator Development Summit Series.

    • Hospitality professional in transition

      Aug 2013 - Dec 2014
      Free Agent
    • Center for Business and Industrial Marketing of Georgia State University

      Aug 2015 - Jul 2017
      Graduate Researcher

      On-line & off-line research with executives to find out B2B marketing insights which would help with event and consulting service development of CBIM.

    • GoldenFinance

      Apr 2018 - Aug 2018
      Senior Event Marketing Manager

      I am currently in charge of the B2B event marketing of GoldenFinance in 30+ cities. 20+ events are executed by my team (6 subordinates) to cover 10000+ enterprise members and potential clients.My main responsibilities includes:1. Project process optimization: taking advantage of PMP and 6 sigma tools to analyze event project processes, cut unnecessary wastes and increase clients' satisfaction rate in a quantitative method. Also, I dramatically increase the event intensity from 6 events/month to 15 events/month without any headcount number change.2. Project innovation: combining offline events and online platform such as WeChat public account to actively collect feedback from clients, understanding how to improve details of events and supporting future product R&D.3. Project strategy plan: Planning different level marketing events in different areas to serve the profit target of GoldenFinance since the membership bases are different in cities.4. Communication: Working with multi departments including channel, customer service, membership, sales and production etc to ensure the final results - serving clients and creating value for the company are reached. Show less

    • Association of International Certified Professional Accountants

      Sept 2018 - now
      Lead Marketing Manager, China
  • Licenses & Certifications

    • Lean Six Sigma Green Belt

      GoLeanSixSigma.com
      Mar 2017