Debra A.

Experience

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  Macy's

  Jul 2004 - Aug 2007

  Counter Manager Chanel

  Drive sales at counter by training beauty advisors on link selling, and keeping with clientele. Insure product levels and counter experience are to Chanel standards.

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  Parfums Christian Dior

  Sept 2007 - Jun 2010

  Regional Make up Artist

  Assist account executive in event set up. Drive counter sales and coordinate with National Make Up Artist.

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  Lord & Taylor

  Jun 2010 - Jun 2011

  Focus fellow associates on clientele, insure product levels and counter appearance are to Dior standards. Network with personal shopper and have master classes to gain new clientele and drive sales Teach one on one make up application, clientele, drive sales at counter, build new and maintain clientele.

  • Counter Manager Christian Dior

    Oct 2010 - Jun 2011

  • Resident make up artist Christian Dior

    Jun 2010 - Oct 2010
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  Lord & Taylor

  Oct 2011 - Apr 2014

  Counter Manager Nars

  Create excitement at counter, teach one on one make up application. Network with personal shopper to gain new clientele. Insure product levels and counter appearance are to Nars standards. Certified in Complexion/Dimension, Eyes, Lips, and Cheeks. Average score of 100 on mystery shops.

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  Neiman Marcus

  Apr 2014 - Apr 2015

  Business Manager La Mer

  Train selling associates on new product launches, update product knowledge, and upcoming events .Coach Product Specialists on the following: clientele/follow up, product knowledge, and link selling. Case line updates, stock replenishment, and schedule facials/freelance during in-store events.

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  Macy's

  Apr 2015 - Dec 2015

  Territory Beauty Stylist Dior

  Territory of five Macy doors in the New York Metro and Mid Alantic New Jersey market responsible for $5mm+ of revenue. Create events and partnerships through in-store networking and link-strategies.Coach business managers, beauty stylists, and product specialists on key product launches and core products to deliver maximum bottom line.

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  NARS Cosmetics

  Dec 2015 - Apr 2016

  Boutique Manager

  Deliver +52% of sales margin for 6-month period, with repeat clientele improvement from 18% to 34%. Recruit, mentor, and develop NARS artists for both Boutique and freelance teams under the rigorous principles of Francois Nars. Monitor and communicate, team and individual productivity, through weekly touch-bases and coaching in the moment practices.Ensure correct inventory levels through disciplined ordering,cycle counts, and accurate replenishment thresholds.Partner with Regional Manager to execute National Artist Events and in store set up. Show less

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  Bluemercury

  May 2016 - now

  Direct and oversee the sales and spa team, encouraging cross-brand dialogue, feedback and engagement, and overall excellence in functionalities. Sustain and garner brand awareness through grass roots marketing campaigns and local Business to Business channels. Curate coaching and mentoring model commensurate with the DNA of Blue Mercury. Establish repeat client business in a tough landscape of brick and mortar, through dedicated communication styles and deliveries. Plan, staff, execute, and deliver events on an incremental cadence and partnership with Account Executive of respective brands. Execute and deliver aggressive sales plan through diligent training , coaching and developing +13% to plan for 2017, and +5% over company trend.Instill strong product knowledge and core selling strategies through diligent, and concentrating training. Show less

  • Project Manager, New Stores (Field)

    Jun 2024 - now

  • Store Manager

    May 2016 - Jun 2024