Jesse Gray

Experience

• 

  M&M Associates, Inc.

  Jun 2004 - Aug 2005

  Account Manager

  Serviced multiple national client brands by developing advertising copy, in-store collateral, and direct mail creative, collaborating with integrated sales and marketing teams to create compelling pitches and marketing materials. Wrote engaging copy that generated desired results for Fortune 100 direct mail campaigns.

• 

  DIY Media Group

  Feb 2006 - May 2017

  As a key member of the executive committee, led a diverse marketing team in driving strategic growth and expansion for five distinctive brands, developing data-driven strategies, and spearheading unique initiatives to fuel customer acquisition. Mentored and developed a high-performing team of thirteen experienced marketing professionals, fostering a culture of continuous improvement, innovation, and data-focused decision making. Strategically drove new customer acquisition, market share growth, and sales funnel optimization for legacy and emerging brands through tactical, multi-channel campaigns, industry relationship building, and targeted content marketing. Expanded a comprehensive content library featuring white papers that fostered brand loyalty, increased reorders, and maximized customer lifetime value in an extended sales cycle. Achieved increased customer engagement and sales growth through strategic segmented database marketing, content marketing, and automated lifecycle email campaigns that leveraged CRM data and behavioral insights. Demonstrated continuous improvement by rigorously testing new approaches, resulting in higher engagement rates, and successfully managed the annual deployment of over 42 million promotional and sales emails across five brands and 15+ customer segments. Developed and optimized critical marketing channels, including SEM, trade shows, and direct mail, doubling ROI through SEO & SEM efforts in collaboration with IT and marketing teams. Facilitated trade show contract negotiation, logistics, and staffing, while implementing cost-saving measures in a legacy catalog program, saving over $1M in the first year by identifying underperforming segments and eliminating wasteful spending.

  • VP of Marketing

    Oct 2014 - May 2017

  • Director of Marketing

    Sept 2013 - Sept 2014

  • Email Marketing Manager

    Jun 2011 - Aug 2013

  • Marketing Project Manager

    Feb 2006 - May 2011
• 

  RushOrderTees.com

  May 2017 - Nov 2017

  Director of Marketing

  Skilled project manager and strategist who led the optimization of a $3M SEM account, developed a multi-channel content strategy and CRM plan, and successfully negotiated high-profile sponsorship contracts. Implemented Asana to enhance team productivity, drive key initiatives, and support the company's rapid growth, ultimately elevating marketing performance.

• 

  Pop! Promos

  May 2018 - now

  VP of Marketing

  Accomplished marketing executive with a proven track record of driving record-breaking growth for five years through strategic Account Based Marketing (ABM), customer journey development, and effective brand storytelling. Excelled in fast-paced environments, leveraging expertise in the Entrepreneurial Operating System (EOS) to lead change management initiatives and collaborating with executive leadership to achieve substantial business growth.