Anna-Christine Parrish

Experience

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  Texas A&M University

  Mar 2014 - Oct 2016

  ● Interviewed, selected, and managed 24 camp counselors from an applicant pool of 2300 for the largest student-run extended orientation program in the United States● Facilitated trainings on leadership, communication, team building, and risk management ● Developed mentor relationship with 24 counselors while serving as an authoritative figure ● Created minute by minute schedule for a 4-day program overseeing 100+ college freshmen ● Collaborated with two different camps and two teams of 24 counselors to assist 250+ incoming freshmen and ease their transition into college

  • Chairperson for Texas A&M Freshmen Orientation Program (Fish Camp)

    Nov 2015 - Oct 2016

  • Camp Counselor for Texas A&M Freshmen Orientation Program

    Mar 2014 - Oct 2015
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  Texas A&M Department of Communication

  Sept 2014 - Apr 2015

  Intern

  ▪ Created content and drafted copy for social media outlets including Facebook, Twitter and the Department blog▪ Conducted interviews with Texas A&M alumni for the blog to promote the department

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  Cortiers Commercial

  Jun 2015 - Aug 2015

  Social Media/Marketing Intern

  ▪ Created real estate listing flyers and designed marketing materials using Photoshop Elements▪ Developed and curated content for company social media platforms (Facebook, Twitter, Instagram)▪ Assisted with office managerial functions▪ Assisted in special projects as needed

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  BCS Be The Bridge

  Aug 2015 - Dec 2015

  Strategic Communication Case Study

  ● Conducted SWOT analysis and research on community perception of racial issues● Created brand identity through a re-designed mission statement and logo ● Planned events to increase awareness and educate the community about local racial disparities ● Expanded presence on social media

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  Neato (Agency)

  Jan 2016 - May 2016

  Anheuser-Busch Campus Ambassador

  ● Planned and executed 4 sampling activations each week● Increased March sales by +76.8% and April sales by +116.1% in College Station● Established and maintained relationships with assigned accounts as well as local teams● Provided detailed reports on event turnout and audience engagement in timely fashion

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  XYZ Atlas

  Jan 2017 - May 2017

  PR/Marketing Intern

  XYZ Atlas is an interactive, multi-media, public art project noteworthy for asking humans why they feel a sense of belonging to particular locations. Previously featured at SXSW, TedMed, Texas Tribune Fest and more, the project affects community health and well-being, urban planning, and cultural tourism with diverse outreach strategies to reach art lovers and underserved communities of all ages. ● Increased local press coverage on the project to educate and engage target audience● Managed relationships between brand, external partners, and community to facilitate conversation● Attended, documented, and photographed community events to promote the project via social media● Gathered surveys and helped coordinate final exhibition Show less

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  Expedia Group

  Sept 2017 - Oct 2021

  ● Spearheaded the creation, management, and automation of Vrbo’s guest-facing crisis communication strategy for disruptive events such as severe weather, natural disasters, COVID-19, and security threats ● Worked cross-functionally to develop and implement a merchandising strategy focused on pandemic-driven refunds, ultimately increasing conversion by +10%● Leveraged guest insights to influence executives and win department alignment in renaming an established, guest-facing program, resulting in an estimated +$6M in incremental revenue● Developed go-to-market materials for various product launches Show less ● Drove research that defined the program name, designs, and messaging for our Family Collection pilot program; Secured a 62% opt-in rate for hosts invited to the pilot prior to launch● Recommended product enhancements that drove a +32% increase in authenticated app users and a +15% increase in Trip Board invites by analyzing competitors and surfacing relevant market trends● Increased Vrbo app store rating from 4.5 to 4.8 by responding to ~600 app reviews● Proposed, evaluated, and prioritized customer-centric changes to various Vrbo products and programs leveraging quantitative and qualitative research● Created and lead internal/external readiness for dozens of product tests and launches Show less ● Managed a book of business containing 1.7K accounts and a quarterly quota of $23M+● Consistently executed and exceeded KPI metrics set by leadership● Acted as a consultant, providing hosts with strategic recommendations and best practices to help them maximize efficiency, bookings, and revenue using our e-commerce platform● Developed and sustained strong customer relationships through genuine curiosity, empathy, and active listening to better understand the underlying needs of an account, work cross-functionally to address the issue, build rapport, and ensure customer satisfaction Show less

  • Senior Product Marketing Specialist at Vrbo

    Mar 2020 - Oct 2021

  • Product Marketing Specialist at Vrbo

    Dec 2018 - Mar 2020

  • Account Manager (Partner Success Manager)

    Sept 2017 - Dec 2018
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  Southwest Airlines

  Jan 2022 - now

  • Senior National Account Manager

    Jun 2024 - now

  • Inside Sales Account Manager, Mid-Market Enterprise

    Jan 2022 - Jun 2024