Andrea Lang

Experience

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  Office de la Tourisme de la Suisse Normande

  Mar 2014 - Apr 2014

  Intern

  Customer Service, Front Desk, updating and translating content for homepage

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  Stadt Ingolstadt

  Feb 2015 - Apr 2015

  Intern Kulturamt

  Data management, preparation for the cultural event Bayerische Landesausstellung in Ingolstadt

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  Mémorial de Caen

  Aug 2015 - Sept 2015

  Intern

  Front Desk, Customer Service in French, English and German

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  Ingolstadt Village (The Bicester Collection)

  Feb 2017 - Jul 2017

  Tourism Marketing Intern

  • Coordination of print media ads targeting international customers• Negotiation with publishers• Data management (Salesforce)• Coordination of tourism group reservations (main target groups: Russia, Middle East and China)• Customer Service

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  FTI Touristik GmbH

  Sept 2017 - Sept 2018

  Junior Product Manager

  • Projectmanagement: Coordination of catalogue production• Reporting and analysis (daily margin control)• content management (cmi24, Typo3)• contract calculation (Atcore)• customer service• creation of marketing activities (Flyers, special offers, etc.)• coordinate bookings and customer needs with local agency in Cyprus

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  Mouser Electronics

  Oct 2018 - Nov 2021

  Web Content & Translation Specialist

  • I worked in an international team, collaborating with the Asian and American regions• I collaborated on various online marketing projects that were organized via Workfront (project management tool)• Creation of EMEA-specific campaigns• coordination of translations for marketing material in EMEA specific languages• localization of homepage• proofreading of marketing material (e-mail, landing pages, print, banners, etc.) to ensure accurate content• responsible for testing and monitoring all landing pages for marketing campaigns focusing on usability• A/B testing on landing pages (Oracle Maxymiser)• planning, editing and publishing the internal employee newsletter (4 issues/year)• creation of GDPR compliant rules for giveaway promotions to generate leads Show less

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  Init consulting AG

  Dec 2021 - now

  Online Marketing Manager

  ✅ Content Strategy• Develop and manage comprehensive campaign strategies to enhance engagement• Integrating online marketing (social media, newsletters) and offline materials (giveaways, flyers, etc.)✅ Project Management• I have implemented a project management tool (Asana) to organize the team's day to day work• Develop project plans and oversee timelines to ensure timely delivery✅ Performance Monitoring & Analytics• Monitor campaign performance and analyze results continuously (GA4, Meta Business Suite etc.)• Optimize and update landing page content for better performance (SEO, keyword analysis, Google ranking etc.)✅ Content Creation & Coordination• Create content for various communication channels (text, image, video) while maintaining a consistent look and feel• Organize and conduct video shoots to visualize the success stories of our clients• Manage the production and promotion of "How-To" youtube videos (planning, filming and postproduction, campaign strategy)✅ Social Media Management• Oversee all corporate social media channels, including content strategy• Strategize and execute targeted social media and content campaigns to maintain consistent brand visibility and growth• Execute targeted social media ad campaigns focused on talent acquisition and brand promotion✅ Brand and Campaign Development• Build a brand strategy to enhance market positioning• Conceptualize and coordinate the participation in trade shows such as Caravan Salon Düsseldorf, including the development of a digital promotion strategy• Rebranding of the company's brand identity Show less