Vikrant B Tendulkar

Experience

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  EMNET Pvt. Ltd

  Sept 2011 - Feb 2012

  Client Servicing

  • Analysing and maintaining materials and vendors master data in SAP• Avoiding redundancy & maintaining database of the materials in production• Ensure optimum utilization of all the materials in production with the help of information in the repository

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  Xoriant

  May 2013 - Jul 2013

  Summer interns
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  Bristlecone

  Jun 2014 - Jun 2015

  Associate Consultant

  • Analysing and maintaining materials and vendors master data in SAP• Avoiding redundancy & maintaining database of the materials in production• Ensure optimum utilization of all the materials in production with the help of information in the repository

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  Worldpanel by Kantar

  Jul 2015 - Jun 2018

  Role & responsibilities:• Worked in close coordination with my clients for understanding their business questions & providing necessary solutions & useful insights by analyzing Consumer Panel data• Provided training to my clients regarding Household panel syndicated tools such as Market-pulse software & World Panel Online• Handled a team of associates, delegating the work to ensure timelines are met.• Worked in close coordination with my field force to ensure the data is properly validated & the interviews are properly conducted with the respondents Accounts handled:Procter & Gamble, Kraft Heinz, Adani Wilmar ltd & Abbott.Categories worked on: Edible Oils, Shampoo, Washing powder, Femcare (Sanitary napkins), Toothbrush, Airfreshners, Milk food drinks, Talcum powder, Glucose powders Show less

  • Research Manager

    Jul 2016 - Jun 2018

  • Associate Research Manager

    Jul 2015 - Jun 2016
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  Unilever

  Jul 2017 - Dec 2017

  On a secondment

  • Handling end to end operations of Livewire Consumer Insights dashboards based on Tableu platform• Working in close coordination with the Marketing & Consumer Insights team to understand their business requirement & providing them with necessary insights using Livewire Dashboards• Visualizing & Designing the dashboards by understanding internal stakeholders’ requirements & needs.• Presenting & promoting the usability & purpose of the dashboards by analysing various data sets from agency partners: Nielsen RMS, HH consumer panel, Milward Brown, Mindshare & also primary & secondary sales data. Show less

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  Parle Agro Pvt Ltd

  Sept 2018 - Feb 2019

  Lead Data Analyst - market research

  • Analyzed various data points such as primary ,secondary, Nielsen RMS data to provide useful insights for successful business outcomes• Worked in close coordination with the Branding, marketing & sales team to understand the gaps in the business & provided actionable insights

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  Brandscapes Worldwide

  Aug 2019 - Jun 2022

  Strategy Manager

  Designation: : Insights Manager – Global market research, StrategyManaged & organized end to end customized research studies right from understanding the client brief, providing proposals with appropriate costs, deciding suitable design & methodology, designing appropriate questionnaire capturing all the information areas, monitoring the fieldwork & finally providing necessary insights to the client.Maintained healthy relationships with clients & internal stakeholders by providing necessary support to ensure smooth operations & business retentionManaged a team of 3 associates by providing proper guidance & motivation to achieve set timelines & delivered quality output.Accounts handled: Flipkart (India), VISA ( UK, Italy & Germany), Asian Paints (India), Mondelez (Middle East), Coke (Papua New Guinea), Unilever ( UK, India & Vietnam), Health & Fitness based Apps (UI/UX research) Show less

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  Datamatics

  Jun 2022 - Nov 2022

  Manager

  Providing holistic solutions combined with Artificial Intelligence & Market research studies like Mystery audits. Client PSI - Edu-tech sector. Hence, managing & executing Mystery audits across 100+ markets across the globe. Improved the overall compliance model for PSI with a combinations of AI driven solution for online examination process & Mystery audits for offline examination process.

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  JioMart Partner

  Nov 2022 - Sept 2023

  Chief Manager - Customer experience

  User Experience: Voice of Customers & UI/UX researchUnderstanding the concern areas of business from brainstorming sessions with key stakeholders & finding our the correct business objective.Conducting "Voice of the customer" studies with the help of in house field team. - Understanding the business objective, creating relevant questionnaires, managing the field work & getting the answers from customers.Presenting the solutions in the form of presentations to relevant stakeholders & providing solutions to address gaps & concerns of business.Conducting User research to evaluate factors promoting self-ordering among customers & segmenting the users basis app usage behavior Show less

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  Motilal Oswal Financial Services Ltd

  Sept 2023 - now

  Sr. Manager - UI/UX research

  User Insights,Prototype testing, User Journey Mapping, Net Promotor Sore, CSAT. Understanding the Gaps & Improvising the products. - Mobile, Web, .Exe platforms.