Safa Arab

Experience

• 

  CLVII Beirut

  Apr 2014 - Aug 2014

  Public Relations

  Public Relations, Beirut (Lebanon)• Assisted on press releases as well as contacted different publications• Ensured a high level of client satisfaction by enhancing the brand image• Approached local publications the target customer read with press images of celebrities and collborations• Created events in store for clients and press

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  Energy Equity Resources

  Mar 2015 - Apr 2016

  Marketing Coordinator

  • Development and management of EIP marketing strategy.• Website management, optimisation, and building EIP social media presence • Supporting customer relationship programmes, including managing CRM system and assisting with data capture• Producing and analyzing marketing reports acquired via Google Analytics

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  Gladstone London

  Apr 2016 - Jun 2016

  Consultant
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  Luxottica

  Mar 2017 - Feb 2018

  Sales Assistant

  - Sales Representative, London (United Kingdom)- Ensured the highest level of customer satisfaction by offering a more tailored approach- Exceeded Individual KPI’s, as well as helped team, achieve weekly targets- Processed Purchases at till, cleaned, labeled and priced, inventory, helped sell specific brands- Advertised certain brands to the customer; learned how to match difference frames to face shapes- Learnt which brands suited different customer needs, budgets and activities in order to maximise sale potential Show less

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  Nada Le Cavelier

  Apr 2018 - Jul 2019

  Sales And Marketing Specialist

  - Provided recommendations for social media strategy for increased engagement - Forecasted upcoming jewellery trends for the 2019/2020 collections - Offered recommendations and support to UX design optimisation of the website - Facilitated sales and after sales care - Responsible for visual merchandising - Responsible for internal and external comms (using various tools such as ADOBE Illustrator and photoshop)

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  Sarah's Bag

  Sept 2019 - Sept 2021

  Social Media & Communications specialist

  - Content creation for all social media platforms.- Launched targeted ads - Authored numerous articles published in Matches, Vogue ME, Forbes etc - Worked closely with the creative department on a series of products & collections - primarily product development - Advised on new ways of creating a brand experience/ customer experience- Breakdown of previous and current collections - Copywriting for the e-shop (product descriptions)- Selected product lines to be added the E-shop - Edits & animations, styling content using photo shop/ illustrator - Produced weekly reports on social media performance with recommendations for the e-shop Show less

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  L'atelier Nawbar

  Jan 2022 - now

  • Social Media Management • Content Creation and guidelines • Create mood-boards for shoots, coordinate with photographers•Matrix for wholesalers (ex. Harrods, Neiman Marcus)• Research (Trends, Competitors reports..)• Copywriting - Manage all brand communications

  • Marketing Director

    Jan 2022 - now

  • Marketing Director

    Jan 2022 - now