
Julia Koivu
Group Fitness Instructor

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About me
Manager, Lead Business Designer | Business Design, Enterprise Architecture, Human Experience
Education

Hult International Business School
2017 - 2018Master's Degree International MarketingActivities and Societies: Hult Student Association, Mentor; Hult Health and Fitness Club, Coach / Trainer Enrolled with full scholarship

Hult International Business School
2016 - 2017Master’s Degree International BusinessActivities and Societies: Hult Student Association

University of Worcester
2012 - 2016Bachelor’s Degree International Business Management (with Honours)Activities and Societies: Worcester Economic Society, University of Worcester Rowing Club Dissertation titled "The Importance of Adopting Green Growth into China's Economic Model - Green Growth Introduced as a Source of Economic Growth in Energy Efficiency, Urbanisation, and New Innovation & Technology".

University of South Australia
-International Business ManagementExchange semester
Experience

Esport Fitness
Feb 2012 - Sept 2012Group Fitness InstructorLes Mills BODYATTACKLes Mills SH'BAM

Worcester Economic Society
Jan 2013 - Jun 2016Co Founder & President
University of Worcester
Sept 2013 - Jul 2015Recruitment Ambassador
The CareVoice
Jul 2015 - Aug 2015Business DevelopmentLed and managed sales and marketing operations including an international team of interns to undertake field marketing activities in Shanghai. Increased brand awareness by implementing social media presence. - Secured two strategic partnerships with Mandarin language schools by negotiating and establishing relations targeted at co-promotion synergies.- Enhanced the performance of field marketing team, from 5% to 50% response rate, through on-the-field observation and direct testing of various sales techniques. Show less

Absolute Internship
May 2016 - Aug 2016Program CoordinatorOrganized, planned, and budgeted program activities for over 100 students in Shanghai throughout the summer. - Executed events to engage students to participate within global internship programs, resulting in USD 22K revenue.- Ensured student, parent and educator satisfaction through correspondence with guests and setting expectations prior to departure resulting in a 50% increase in pre-program satisfaction. - Researched and analyzed costs for expanding the program in new cities, implementation in summer 2017. Show less

EF Education First
Jan 2018 - Aug 2018Sourcing and Contracting SpecialistResponsible for managing pre- and on-tour communication with transportation suppliers regarding group details and requests. - Creating customized itineraries ensuring on-the-field Tour Directors and bus drivers have all information needed pre-tour.- Research and prospect new potential supplier partners throughout the United States. - Collaborating with other EF Explore America departments on strategic initiatives of the tour production.

Abloy Oy
Sept 2018 - Apr 2020Business SolutionsResponsible for New Business Development for the Finnish Residential SegmentConcept Owner of a New Smart Solution for Residential Segment- Understanding the customer is in the heart of everything I do.- Listening to the market and identifying customers and their needs: who buys, who manages, and who uses the solution. Then, managing that our future solutions ease all of their lives by testing, piloting and validating the concepts with our clients.- Pitching concepts to C-Level management to pass internal gateway-process to continue development. - Project lead for in-home services in Finland; pilots run with Posti and Telia using smart locks to deliver parcels while residents are not home.- Working in global teams to align strategy for segment vision, generation plans, and local needs.- Part of ASSA ABLOY Graduate Program: Completed a three month secondment in Dubai, UAE. Show less

Yale Middle East
Mar 2019 - Jun 2019Business Solutions3 months Secondment in Dubai office as part of ASSA ABLOY Graduate Program.- I worked with YALE Product Management creating an Item Master for over 1200 SKUs together with my Local Direct Manager. This work was used in brand new catalogs in the Middle East region.- Helped the Marketing Team with local campaigns such as Ramadan related adverts and promotions, launched at our annual Iftar.

KPMG Finland
Apr 2020 - nowI am the Team Lead for Business Design (BD) Services in KPMG Finland's new Digital Platforms team within Data and Digital unit. The purpose of BD services in Digital Transformation projects is to solve the right problem and then solve it right. We offer customer driven way of working where we involve different stakeholders in the development process to gain wholesome insight on the client's operating environment. Together with Enterprise Architects and other experts we ensure we deliver client both - what they want and what they need. Proper customer insight utilizing Business Design methods ensures seamless interaction between people, business, and technology, streamlining organizational processes. Show less Enterprise Design Services (EDS) combines Business Design, Information Management and Enterprise Architecture. In our EDS team we utilize agile and iterative workflows that create a customer driven culture and way of working within an organization. As a Business Designer and Architect my role is to focus on customer understanding and define customer's needs, expectations and behaviors by utilizing Design Thinking methods. From the Architect perspective I reflect the customer needs and wants to their capabilities and focus on benefits, where technology is used as an enabler. Proper customer insight ensures seamless interaction between people, business, and technology, streamlining organizational processes. Show less
Manager, Lead Business Designer
Nov 2021 - nowAssistant Manager, Business Architect
Apr 2020 - Nov 2021
Licenses & Certifications
- View certificate

MiB Styrelsemedlem
Mothers in Business MiB ryApr 2024 
SPR Hätäensiapukurssi 8 t®
Finnish Red Cross - Suomen Punainen RistiJun 2022
Honors & Awards
- Awarded to Julia KoivuPeer Honor Award Hult International Business School Aug 2017 The Peer Honor Award is voted by the graduating class for demonstrating outstanding leadership in and out of the classroom. This award was created to recognize a student peer who goes above and beyond to support their classmates and enhance the Hult community.
- Awarded to Julia KoivuWeight Lifting Record University of Worcester May 2016 Women's Weight Lifting Record Squat 110 kgSquat BW + 42 kgDeadlift 150 kgDeadlift BW + 82 kg
- Awarded to Julia KoivuBest Female / Rowing University of Worcester Rowing Club Dec 2015 Awarded as the Best Novice Woman based on commitment to training, test results, and success in rowing races across the UK.
Volunteer Experience
Instructor
Issued by Your Move on May 2011
Associated with Julia KoivuVolunteer
Issued by Uusi Lastensairaala 2017 on Jun 2015
Associated with Julia Koivu
Languages
- enEnglish
- fiFinnish
- swSwedish
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