
Elena Piot
PR manager

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About me
Transformational Leader in CRM | Certified Program Manager | AI Enthusiast & Certified Coach | Luxury Retail & Technology | 15+ Years experience
Education

Salesforce BWBW program
2021 - 2022Computer/Information Technology Administration and Management
University of Virginia Darden School of Business & BCG
2021 - 2021Digital Transformation course
Russian Foreign Trade Academy
2007 - 2009MSc in management, major in international law
IMD Business School
2019 - 2019Building on Talent (BOT)Building on Talent is a highly transformative 14-week journey; a program that blends personal development and business acumen. BOT is run at IMD, a top-ranked independent academic institution with Swiss roots and global reach, established by business leaders for business leaders.

University of Oxford
2024 - 2024Oxford Artificial Intelligence Programme 89 %
Russian Foreign Trade Academy
2003 - 2007BSc in Management
Experience

Fine Arts Centre
Jan 2009 - Aug 2010PR manager• Managed full scope of PR, marketing and event tasks that lead to the attraction of high client profiles and raised awareness of the brand
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JSC "Trade House TSUM" (Department store)
Mar 2011 - Dec 2013• Re-created marketing division and managed all marketing activities to ensure growth in sales and brand image• Successfully organised first Fashion Show for 600 top clients • Managed marketing projects and partnerships
Head of marketing and advertisement division/ Head of special projects division
Feb 2012 - Dec 2013Marketing projects manager
Mar 2011 - Jan 2012

R.S.V.P AGENCY
Jun 2014 - Apr 2015Head of Lifestyle Department• Successfully developed the portfolio of existing clients• Acquired new large accounts• Raised the value of services through launching CRM business

Louis Vuitton
May 2015 - Oct 2018• Responsible for improvement of CRM application tool resulting in increased sales and becoming #1 region in EMEA on efficient tool usage• Improved client engagement in the region through CRM campaigns and tools• Improved in-store service excellence through training and coaching• Increased client engagement by providing clear data to team members• Developed a number of client exceptional experiences: local and international• Partnered with IT on CRM tools & solutions integration (Salesforce) Show less
Client Facing Team Manager
Mar 2018 - Oct 2018Client Development Manager
May 2015 - Mar 2018

Elena Piot Consulting
Oct 2020 - Jun 2022CRM ConsultantElena Piot Consulting is created to support business growth through tailor-made Client Development and CRM solutions. We work together with our clients to achieve commercial and client relationship targets through creating Client Development strategies, Managing Client Data, Client Segmentation and Analysis, Client Communications, Service Excellence, Events and Animations, and other solutions.

DIGITALL
Jul 2022 - Feb 2024• Successfully managed transition of key account in Switzerland• Instrumental in changing the key account team that performs with success• Managing key customer stakeholders and and winning new business• Account performance +15% in 2023 • Successfully supported development of Clienteling tool for Retail• Translated and moderated business requirements in development process• Coached junior Business Analyst
Customer Success / Account Manager
Nov 2022 - Feb 2024Business Analyst Team Lead
Jul 2022 - Oct 2022
Licenses & Certifications
- View certificate

Oxford Artificial Intelligence Programme
University of OxfordMay 2024 
AI Associate
SalesforceSept 2024
Associate Certified Coach (ACC)
Erickson Coaching InternationalApr 2016
Salesforce Certified Administrator (SCA)
SalesforceFeb 2022
Volunteer Experience
Volunteer
Issued by AGIS Geneva on Apr 2021
Associated with Elena Piot
Languages
- руРусский
- enEnglish
- frFrench
- itItalian
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