Elena Piot

Elena Piot

PR manager

Followers of Elena Piot2000 followers
location of Elena PiotDubai, United Arab Emirates

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  • Timeline

  • About me

    Transformational Leader in CRM | Certified Program Manager | AI Enthusiast & Certified Coach | Luxury Retail & Technology | 15+ Years experience

  • Education

    • Salesforce BWBW program

      2021 - 2022
      Computer/Information Technology Administration and Management
    • University of Virginia Darden School of Business & BCG

      2021 - 2021
      Digital Transformation course
    • Russian Foreign Trade Academy

      2007 - 2009
      MSc in management, major in international law
    • IMD Business School

      2019 - 2019
      Building on Talent (BOT)

      Building on Talent is a highly transformative 14-week journey; a program that blends personal development and business acumen. BOT is run at IMD, a top-ranked independent academic institution with Swiss roots and global reach, established by business leaders for business leaders.

    • University of Oxford

      2024 - 2024
      Oxford Artificial Intelligence Programme 89 %
    • Russian Foreign Trade Academy

      2003 - 2007
      BSc in Management
  • Experience

    • Fine Arts Centre

      Jan 2009 - Aug 2010
      PR manager

      • Managed full scope of PR, marketing and event tasks that lead to the attraction of high client profiles and raised awareness of the brand

    • JSC "Trade House TSUM" (Department store)

      Mar 2011 - Dec 2013

      • Re-created marketing division and managed all marketing activities to ensure growth in sales and brand image• Successfully organised first Fashion Show for 600 top clients • Managed marketing projects and partnerships

      • Head of marketing and advertisement division/ Head of special projects division

        Feb 2012 - Dec 2013
      • Marketing projects manager

        Mar 2011 - Jan 2012
    • R.S.V.P AGENCY

      Jun 2014 - Apr 2015
      Head of Lifestyle Department

      • Successfully developed the portfolio of existing clients• Acquired new large accounts• Raised the value of services through launching CRM business

    • Louis Vuitton

      May 2015 - Oct 2018

      • Responsible for improvement of CRM application tool resulting in increased sales and becoming #1 region in EMEA on efficient tool usage• Improved client engagement in the region through CRM campaigns and tools• Improved in-store service excellence through training and coaching• Increased client engagement by providing clear data to team members• Developed a number of client exceptional experiences: local and international• Partnered with IT on CRM tools & solutions integration (Salesforce) Show less

      • Client Facing Team Manager

        Mar 2018 - Oct 2018
      • Client Development Manager

        May 2015 - Mar 2018
    • Elena Piot Consulting

      Oct 2020 - Jun 2022
      CRM Consultant

      Elena Piot Consulting is created to support business growth through tailor-made Client Development and CRM solutions. We work together with our clients to achieve commercial and client relationship targets through creating Client Development strategies, Managing Client Data, Client Segmentation and Analysis, Client Communications, Service Excellence, Events and Animations, and other solutions.

    • DIGITALL

      Jul 2022 - Feb 2024

      • Successfully managed transition of key account in Switzerland• Instrumental in changing the key account team that performs with success• Managing key customer stakeholders and and winning new business• Account performance +15% in 2023 • Successfully supported development of Clienteling tool for Retail• Translated and moderated business requirements in development process• Coached junior Business Analyst

      • Customer Success / Account Manager

        Nov 2022 - Feb 2024
      • Business Analyst Team Lead

        Jul 2022 - Oct 2022
  • Licenses & Certifications

    • Oxford Artificial Intelligence Programme

      University of Oxford
      May 2024
      View certificate certificate
    • AI Associate

      Salesforce
      Sept 2024
    • Associate Certified Coach (ACC)

      Erickson Coaching International
      Apr 2016
    • Salesforce Certified Administrator (SCA)

      Salesforce
      Feb 2022
  • Volunteer Experience

    • Volunteer

      Issued by AGIS Geneva on Apr 2021
      AGIS GenevaAssociated with Elena Piot