Abhipray Agrawal

Experience

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  Bhilai Steel Plant, SAIL, Bhilai

  Jun 2012 - Jul 2012

  Summer Intern

  Completed a project on the comparative study of long rail and short rail straightening machine used in the plant.

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  Gurukul - Department of Music

  Jan 2013 - Apr 2013

  Coordinator

  - Led a team of 50 members; Negotiated with Students' Union for resources and funds- Conducted two new events, Battle of the Bands and Tune'gram, during the tenure

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  Aditya Birla Group

  Jan 2014 - Jun 2014

  Intern

  Completed the following projects during my internship - 1) Applied Queuing theory to reduce and streamline crowd in Sodexo office canteen2) Kanban implementation for paper spool inventory management at HINDALCO, Taloja3) Turn-around time reduction of Canron mill at HINDALCO, Taloja

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  Asian Paints

  Apr 2016 - May 2016

  Summer Intern

  Title - Increasing the Penetration of Rust Protection Solutions by Asian PaintsDetails - 1) Understood market dynamics through market research in 7 major coastal markets of Kerala, TN, & AP.2) Conducted over 50 consumer and 60 influencer interactions to understand buying behaviour & decision cycle3) Assisted in execution of a newspaper leaflet campaign in Cochin, Kerala for a new product launch.Achievement - Crystallized a marketing strategy to increase penetration of Asian Paints in the category as a whole Show less

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  HR and OB Society

  Jun 2016 - Oct 2016

  Executive Member

  - Facilitated and supervised activities for preparation of 200+ students for summers placement- Successfully executed Communication Gym, a new initiative to enable soft skill development- Re-vamped, redeveloped, and delivered HRM content relevant to MBA candidates

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  The Aarohan Projekt

  Aug 2016 - Mar 2017

  Co-founder

  - Conceived and launched a first of its kind musical initiative across premier Indian B-Schools- Promoted musical talent at FMS, Delhi through a series of professional music videos- Spearheaded audio and video production & increased online subscriber base by 30%- Negotiated & secured sponsor within a week of first video, cost of production now INR 0

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  Pidilite Industries Limited

  Nov 2016 - Dec 2016

  Winter Project
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  Sony Music Entertainment

  May 2017 - now

  - Leading development & execution of brainstorming sessions for artist brand & fanbase building ideas- Enhanced marketing decisions intelligence through insights on listener segmentation & community targeting- Identified market opportunities leading to revenue generation and content+creator knowledge- Spearheading process excellence on song/artist scouting, increasing scope by 20x, potentials by 5x- Researched, structured, & prepared strategic/managerial reports for partner/global/larger Sony group meetings- Self taught tools and skills necessary for providing analytical inputs - SQL, Python, Alteryx, Tableau Show less Data, Analytics, and InsightsThe role is a central role which aims at assisting the sales and marketing by providing relevant data/insights across digital audio streaming platforms, YouTube, and/or social media platforms. These act as an input into decision making towards content promotion/marketing, both on- and off-platformPart of the role was also to assist the top management for arriving at business decisions such as market entry strategy, performance deep dive, maintaining partner relations, etc.Additionally, the role enabled me to keep an eye out on trending songs/growing artists/genres which are then recommended for potential acquisitions/signingsCorporate Social ResponsibilityCoordination with CSR partners towards education and environmental sustainability Show less

  • Senior Manager - Insights

    Jun 2023 - now

  • Manager - Marketing & Product Insights

    Jul 2021 - Jul 2023

  • Assistant Manager

    May 2019 - Jul 2021

  • Assistant Manager

    May 2018 - Apr 2019

  • Management Trainee

    May 2017 - May 2018