Warren Bodnaruk

Experience

• 

  Fido Solutions

  Jan 2001 - Jan 2006

  Sales & Marketing Coordinator
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  Rogers Communications

  Nov 2006 - Mar 2023

  Built an Ontario regional business marketing team with the purpose of reinforcing and expanding the Rogers small business strategy through market-specific brand and channel programs.Created channel marketing programs that drove small business sales, lead generation, and revenue growth by strategically targeting and engaging prospects in the inbound and outbound business spaces.Negotiated and managed a Principal Sponsorship partnership on behalf of Rogers with the Toronto Region Board of Trade. Show less Managed the development of annual consumer marketing plans for the Rogers brand with operating budgets exceeding $5 million that effectively reached and influenced purchase intent in the youth, family and key ethnic segments.Integrated the Rogers brand and wireless products with award-winning execution into a variety of premium consumer sponsorships and programs, including: Rogers Picnic Music Festival, MLSE properties (Leafs, Raptors, TFC), Rogers Cup, Chinese Lantern Festival, Live Nation events, MTV concerts, etc. Show less

  • Director, Planning and Capital

    Oct 2021 - Mar 2023

  • Senior Manager, Enterprise Planning & Strategy

    Aug 2017 - Oct 2021

  • Senior Marketing Manager, B2B Marketing

    Apr 2016 - Aug 2017

  • Marketing Manager, One Rogers and NHL Partnership

    Jun 2014 - Apr 2016

  • Marketing Manager, Pricing and Go To Market Strategy

    Jan 2013 - Jun 2014

  • Marketing Manager, Small Business

    Oct 2009 - Jan 2013

  • Marketing Manager, Consumer

    Jan 2009 - Sept 2009

  • Marketing Specialist

    Nov 2006 - Dec 2008
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  Sun Life

  May 2024 - now

  Director, Health Marketing and Channel Delivery