
Sara Belhay
Marketing and Communications Officer

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About me
Policy & Public Affairs Manager at EY Foundation
Education

Aylesbury High School
2008 - 2010High School English, History & PoliticsActivities and Societies: • Team Building certificate achieved 2008, • Certificate for participating and achieving 2nd place in the Bar National Mock Trial • Captain of the Debating Society 2009- 2010

University of Bradford
2011 - 2014Bachelor’s Degree International Relations and Security BA First Class Hons DegreeActivities and Societies: University of Bradford Amnesty International Society, University of Bradford Women's Forum, University of Bradford LGBT Society, University of Bradford Peace Studies Society, University of Bradford Student Solidarity Society • Gained an in-depth understanding of why and how states interact with one another, and with non- state actors. • Developed knowledge of the security of states and human security in the context of political, environmental, criminal, military and economic threats to peace and development. • Developed skills in qualitative and quantitative research. Achieved a First Class grade for my dissertation, which focused on whether: ‘Framed through the Lens of Human Security, is the… Show more • Gained an in-depth understanding of why and how states interact with one another, and with non- state actors. • Developed knowledge of the security of states and human security in the context of political, environmental, criminal, military and economic threats to peace and development. • Developed skills in qualitative and quantitative research. Achieved a First Class grade for my dissertation, which focused on whether: ‘Framed through the Lens of Human Security, is the Securitisation, and thus Criminalisation of Illicit Drugs an Effective Drug Policy for the UK?'• Achieved a First Class grade in the module ‘Competencies for Professional Peace and Development Practice’ largely through my active role in managing a film festival, as President of the Amnesty International society. Developed skills in: effective project management, how to measure success, confidently consider ethical issues, and engage the student body and wider community of Bradford. Show less

University of York
2016 - 2017Master of Laws - LLM International Human Rights Law & Practice Merit
Experience

FORSTER COMMUNITY COLLEGE LIMITED
Feb 2015 - Feb 2016Marketing and Communications Officer• Developed compelling marketing, PR, and communications strategy focused on positive branding and rapid market share growth through a series of campaigns conducted in partnership with local radio station BCB• Grew social media engagement by 60% across Facebook, Instagram and Twitter• Increased newsletter conversions by 30%• Successfully negotiated and secured traineeships and apprenticeships for 60 learners through robust networking within the region by introducing weekly live music events• Managed the marketing budget and significantly reduced marketing costs by transitioning graphic design in-house• Identified potential new opportunities, optimised business leads and contracts• Reviewed and analysed available data and driven effective, informed decision-making process within the organisation• Built and developed effective working relationships, network and collaborated with key internal and external stakeholders, local media, and other business partners Show less

PeaceJam Foundation
Apr 2016 - Jan 2020Assistant Coordinator• Planned, managed, and provided logistics support for 6 international conferences in Belgium, Monaco, Netherlands, and Singapore• Delivered facilitation training: Over 160 people across 6 countries• Coordinated multiple projects simultaneously, expertly prioritised workload of multiple volunteer teams internationally and managed conflicting priorities• Successfully implemented new administrative systems, processes, and databases• Led the marketing collateral development in line with strict brand guidelines Show less

PeaceJam UK
Sept 2017 - Apr 2021• Developed strong, sustainable global partnerships with organisations across multiple sectors, collaborated with senior stakeholders, implementation partners, and decision-makers • Shaped and implemented the organisational strategy as a vital part of the UK senior leadership team• Championed data-driven approach within the organisation and proactively improved data collection methods across the organisation • Managed successful fundraising initiatives throughout the life cycle of the grant, and secured major sponsorships: Acquired £150k of in-kind support with M&C Saatchi through the Home Office’s ‘Building a Stronger Britain Together’ programme• Drove the implementation, evaluation, and reporting across multiple programmes simultaneously, executed in close collaboration with international partners• Coordinated PeaceJam UK work packages as part of a 3-year Erasmus+ Project• Controlled project and marketing budgets• Adapted facilitation training for effective online delivery: Delivered to 35 organisations during the pandemic• Built, led, and developed high-performance, geographically dispersed volunteer teams• Organised large-scale conferences and online events• Launched the Youth Leadership Team and Advisory Committee, enabling the voices of beneficiaries to inform future projects• Designed marketing, educational, and training resources • Served as the Sole Coordinator for the UK: Reported directly to the Chair of Trustees Show less • Supported organisation of annual youth leadership events attended by 300+ young people• Recruited 50+ volunteer mentors and facilitated training• Managed stakeholder relationships with schools, universities, youth organisations, funders, local and national authorities• Successfully passed Global Giving accelerator and secured match funding totalling £12,000 • Held full responsibility for digital marketing, internal and external communications: Increased Facebook community engagement by 75% • Produced marketing materials in alignment with the charity's branding• Maintained database and managed external communications• Worked closely with M&C Saatchi to develop website Show less
Programme Manager
Jan 2020 - Apr 2021Project Officer
Sept 2017 - Jan 2020

One Million Mentors
Apr 2021 - Aug 2022Regional Manager• Led the expansion of One Million Mentors programme in Greater Manchester by working closely with local authorities and youth partners• Supported youth partners embed mentoring provision as part of core service to reach more young people• Secured £20,000 from Manchester City Council to provide 400 young people with mentoring as part of strategic city-wide aim ‘Year of the Child’• Increased membership of Manchester’s Mentoring Steering Group, and secured further investment totalling £50,000 as part of ongoing business development• Coordinated a series of online and in-person events for a variety of stakeholders to launch Manchester as the city of mentoring• Worked with evaluators and stakeholders to develop a blended approach of online and in-person mentoring for children in alignment with the organisation’s safeguarding policies • Facilitated online workshops for young people as part of onboarding process for mentees• Identified obstacles, issues, and dependencies and removed barriers to meet the broader business needs, even in challenging, ever-changing environments Show less

EY Foundation
Aug 2022 - nowPolicy & Public Affairs Manager
Licenses & Certifications

Designated Safeguarding Lead (Level 3)
High Speed TrainingMay 2021
Safeguarding Vulnerable Adults (Level 1)
High Speed TrainingMay 2021
The Common Purpose Programme for Emerging Leaders Northern Powerhouse 2021
Common PurposeSept 2021
Level 2 Leadership & Management
ILMAug 2015
PRINCE2® Foundation and Practitioner Certification Training
PeopleCertMay 2019
Volunteer Experience
Volunteer
Issued by Rotary International in Great Britain & Ireland on May 2016
Associated with Sara Belhay
Languages
- frFrench
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