
Guy Guyton IV
Marketing Manager

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About me
Strategic Business Consultant | Strategic Planning, Product Development, Digital Transformation
Education

Central Connecticut State University
-Bachelor of Science (B.S.) FinanceActivities and Societies: Economics Club, Student Advisory Counsel, Accounting Society, Finance Association
Experience

Community Central
Sept 2011 - Sept 2012Marketing Manager
CIGNA
May 2012 - Aug 2012Public Securities and Trading Intern
Waddell & Reed
Sept 2012 - Apr 2013Financial Services Intern
Morgan Stanley
Jun 2013 - Sept 2015Wealth Management Rotational AnalystAs a Wealth Management Rotational Analyst at Morgan Stanley, collaborated across functional groups to manage project execution for senior leaders. Monitored and managed project execution through project plans, issues, risks, and action items. Created detailed financial models, analysis, and reporting. Analyzed data, interviewed stakeholders, and built financial models to determine causation, identify potential solutions, and improve operational processes for the Head of Investment Products & Services.While in this role, spearheaded the pilot and launch of a financial data product with sales to 10 of the largest asset managers. Designed and built out 2 pilots for a new product designed to enhance UHNW sales penetration. Increased sales revenue by 15% and sales margin by 22% by modeling and implementing a private banker incentive package. Show less

PwC
Sept 2015 - Jun 2021As a Manager at PwC, directs advisory and consulting services for enterprise digital wealth & asset management customers. Leads a cross-functional team of 25 people across six client engagements. Internal responsibilities include leading process improvements, revamping business development strategies, and scaling teams based on project size and requirements. While in this role, co-sourced $10M in revenue, managed a $7M annual client pipeline, and led a team that brought in $1.4M in professional fees. Key client engagements include agile transformations and broker-dealer integrations. 💻 www.pwc.com Show less As a Senior Associate at PwC, supported advisory and consulting services for select digital wealth & asset management clients. Internal responsibilities included conducting in-depth analysis, managed projects, and developed frameworks in support of client engagements.While in this role, completed digital transformations for 6 clients, resulting in $3.2M in revenue for PwC. Key client projects included creating a robo advisor platform, defining new advisor onboarding models, ensuring compliance with Department of Labor requirements, and launching new investment products. Show less
Manager, Digital Wealth and Asset Management
Jul 2018 - Jun 2021Senior Associate, Senior Associate, Digital Wealth & Asset Management
Sept 2015 - Jun 2018

PwC
Jul 2023 - nowDirector, Wealth & Asset Management
Licenses & Certifications

Series 63
Securities America, Inc. Member FINRA/SIPCJul 2013- View certificate

Become a Photographer
Lynda.comJan 2017 
Series 7
Securities America, Inc. Member FINRA/SIPCJul 2013
Volunteer Experience
Director
Issued by School for Language and Communication Development on Jun 2014
Associated with Guy Guyton IV
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