Ryan Walters

Experience

• 

  WIDR 89.1fm

  Mar 2007 - Jun 2010

  Disc Jockey

  • Exhibit competent and professional disc jockey skills, including control console operation, proper maintenance of FCC regulated equipment and documents, and dynamic on-air performance• Consistently unite WIDR FM with the local and national music industry through in studio performances and interviews and communication with artists, bands, and promotions companies• Maintain numerous promotional web sites, concurrently strengthening relationships within the music industry and keeping listeners and artists updated and informed• Perform specialized duties for the station, including updating the WIDR FM blog and creating various production spots Show less

• 

  Royal Jester Productions

  Aug 2008 - Aug 2012

  Owner/Graphic Designer

  • Design, print, and circulate posters and handbills for various events and venues• Spearhead promotion of business through website maintenance, graphic design, and regional media• Book regular shows for local and national artists• Design and submit monthly events advertisements for Recoil Magazine• Familiar with elevated aspects of booking, including professional communication, studio specifications, tech riders, and industry coordination• Successfully synchronize booking opportunities with in studio position to connect organizations within Kalamazoo Show less

• 

  Groupon

  Jul 2010 - Jan 2013

  Played a critical role in the organizational flow and makeup of the department while keeping a pulse on employee morale. Also coached and trained Image Designers, as well as performed daily image design duties in order to remain an expert in the field. Proactively solved big picture problems along with the Image Manager, and constantly worked to make the stage produce higher quality work with greater efficiency.Essential Duties:• Worked with managers to identify major inefficiencies and quality problems; proposed and implemented training-based solutions.• Developed, implemented and maintained morale based activities and projects to cultivate an inspiring work environment.• Led team of Designers/Illustrators to create unique and engaging materials for departmental morale projects.• Conceived and implemented creative awards for monthly top performers.• Evaluated and reconstructed daily workflow and departmental organization.• Consistently evaluated Image style/processes; proposed training—or new policies—on areas of weakness.• Collaborated within Editorial to establish new and more effective organizational systems.• Compiled regular reports and status updates for Image Managers.• Led Groupon Now! team through daily issues and guided group tone/communications.• Assigned Now! IDs to markets based on individual strengths, market needs and launch dates.• Collaborated with Now! Team to establish new and more effective organizational systems.• Communicated with various Now! departments to adapt to changes to maintain short and long term goals.• Other duties as assigned. Show less Create the business-specific images that run above each write-up on Groupon.com. This position does not perform other design work related to the site. The source images come from business websites and stock photography, and 80 percent of this job is having a good eye for picking out images that work well. The rest of it is having Photoshop power-user skills and ability to work at high volume.Essential Duties:• Create business-specific daily deal images featured on website and in emails• Work with various stages to ensure the highest quality and transparency of images through Zen Desk editing program• Collaborate with coworkers to establish new and more effective schedules and organizational systems• Internet research for transparency of end image product as related to copy and merchant services• Stock photography research and organization• Interdepartmental collaboration for quality assurance• Addressing merchant and branding department edit requests• Special projects as assigned including stock library reorganization and fileshare maintenance Show less

  • Lead Image Designer

    Jul 2011 - Jan 2013

  • Image Designer

    Jul 2010 - Jul 2011
• 

  Groupon

  Feb 2014 - Mar 2015

  Image Designer

  Was responsible for the images that accompanied write-ups on Groupon deal pages. Obtained, edited and designed compelling, engaging images that represented the customer experience and conformed to editorial standards for accuracy and transparency.Responsibilities/Accountabilities• Researched high quality images from business websites and stock photography.• Used Photoshop to perfect each image through color correction, sharpening, sizing, and other post production tools.• Determined whether merchants' images were adequate in size, quality and relevancy to deal highlights.• Ensured image worked with write-up and other surrounding content to engage readers and accurately portray customer experience.• Ensured image aesthetically conformed to Groupon page design.• Assisted in other editorial image or design related projects as needed. Show less

• 

  K League United

  Jan 2016 - Jan 2023

  Founded and maintained website dedicated to news, analysis, interviews and more for English language fans of K League. Content and contributors were featured in FourFourTwo, The-AFC.com, and other prominent Asian football outlets.Duties Included:• Creating and maintaining Editorial style, standards, and scheduling, and implementing them site-wide. • Lead a staff of volunteer writers in cities throughout South Korea and abroad to improve quality and frequency of reporting.• Contribute editorials on players, trends, history of the league, or opinion pieces.• Interview K-League players on multiple platforms, including written, phone, live streaming video, and more. ○ Key interviews include: Dejan Damjanović, Osmar Ibáñez Barba, Adrian Leijer, and Stevica Ristić.• Host weekly live stream video/podcast to showcase current Editorial strategies and engage with fanbase.• Lead website's social media presence.• Create custom graphics for website and social media.• Secure local business partners for sponsorship and as venues for events.• Design promotional materials, plan, and host events at sponsored locations.• Pursue and acquire additional writers for the site both as full time columnists and guest contributors.• Identify international contributors for collaboration on international matches such as national team games or Champions League. ○ Key projects include: AFC Champions League match previews with writers from ESPN FC, FourFourTwo, and Forbes.• Design and maintain website layout and aesthetic. Show less

  • Creative Director

    Mar 2015 - Jan 2023

  • Freelance Writer

    Jan 2016 - Feb 2022
• 

  K LEAGUE

  Aug 2018 - Jan 2023

  Head of English Content

  Oversee and manage all English content produced for kleague.com and K League's official Twitter account. Duties Include:• Review all content produced for K League website and Twitter for accuracy and appropriateness, and provide suggestions when necessary to improve the product.• Develop strategies and style guidelines for articles, graphics, and weekly podcast. • Host weekly podcast promoting the league and schedule player and manager interviews to align with overall content goals. • Present live video updates pre-match and post-match for social media from stadiums throughout Korea.• Create dynamic and easily recognizable images for social media.• Oversee Editorial team to develop effective content strategies and publication schedules.• Work closely with the New Media team to develop social media campaigns that help marketing goals.• Develop and administer social media content designed to engage users and create an interactive relationship with the league.• Live-tweet K League 1 marquee matches.• Represent the league in various publications, TV, and radio. Show less

• 

  Backheel Media Limited

  Jan 2020 - Jan 2020

  AFC U23 Digital Media Team
• 

  Backheel Media Limited

  Nov 2020 - now

  • Lead BHM's Creative department in the development and execution of digital campaigns to ensure all creative work meets strategic objectives, direction, and creative vision. • Organise, prioritise, and manage multiple projects and teams both remotely and on-ground.• Establish clear and concise guidelines and best practices for the creative process. • Foster a culture of collaboration among team members.• Provide creative leadership to clients by contributing to pitches and proposals that highlight BHM's creativity, capabilities, and expertise. Show less • Manage daily content on all social media platforms for leading continental clients.• Collaborate with other members of the Backheel team as well as clients to curate the most engaging video, design, written, and social media content.• Create video and graphic design content curated to engage users and foster an interactive relationship.• Create weekly, monthly, and yearly campaign plans for brands and clients alike.• Live coverage of high-profile sporting events throughout the region both on the ground and remotely. Show less

  • Creative Director

    Jan 2022 - now

  • Senior Content Manager

    Nov 2020 - Oct 2022