Jacob Gough

Experience

• 

  Pine Valley Market

  Aug 2005 - Jun 2010

  Cater/Retail

  I was head caterer for the last 2 years I worked at the Market. Running around helping set up events: weddings, birthdays, anniversaries parities...the list continues. I would set tables up, dress tables, unload food, carry food out to tables... After 5 amazing years I left the company to move to Washington DC and become a massage therapist.

• 

  SOMETHING FISHY

  Jun 2006 - Jun 2007

  Busser

  busser on weekends, cleaned tables quickly and allowed for faster turnover of tables to seat more customers.

• 

  Food Lion

  Jun 2006 - Jun 2010

  Produce Clerk

  I worked at Food Lion on and off for 4 years while in hight school and college before moving to DC. I worked as a cashier, in the deli, produce and filled in for stock when needed. was a fun experience.

• 

  VIDA Fitness & Aura Spa

  Jun 2010 - Aug 2015

  My job allows me to still do what I love to do and that is Massage Therapy. As the manager I order supplies, make the schedule and connect with the amazing clients we see daily. I am the face of the spa and always make sure clients are satisfied when they leave. Massage Therapist at the Aura Spa Renaissance Hotel. I was responsible for building my clientele and self manage

  • Spa Manager / Massage Therapist

    Feb 2012 - Aug 2015

  • Licensed Massage Therapist

    Jun 2010 - Feb 2012
• 

  Red Door Spa

  Aug 2010 - Aug 2011

  Licensed Massage Therapist

  Massaged 4 days a week and saw about 20 clients weekly. I did reflexology, deep tissue, scrubs, wraps and couple massages. Each client I had received just what he or she requested and 100% of me. The year at the Willard Hotel location was fun and exciting.

• 

  Capital Center for Psychotherapy and Wellness

  Aug 2015 - now

  Provide strategic oversight for wellness initiatives and operational functions across all departments.Lead the development and expansion of CCPW’s wellness programs to meet client and market demands.Implement strategies to optimize operational efficiency while maintaining high-quality services.Collaborate with the executive team to identify and execute business opportunities for growth.Establish key performance indicators (KPIs) and oversee staff accountability for hitting targets.Cultivate a culture of collaboration between wellness practitioners and administrative staff to improve client outcomes.Oversee financial performance for wellness services, identifying areas to increase revenue and reduce costs. Show less Strategic Alignment: Lead the integration of services across multiple platforms (clinical, wellness, and operational). Align the business’s goals with the mission and vision of the organization to drive long-term success.Operational Synergy: Ensure seamless coordination between different departments, creating a cohesive environment that supports efficient patient care, operational excellence, and organizational growth.Technology Integration: Spearhead the adoption and integration of digital tools, ensuring a seamless flow of information between departments (clinical, billing, scheduling, social media, etc.) and maximizing the potential of technology to improve patient experience and internal workflows.Collaboration with Leadership: Work closely with the CEO, and all team members to identify areas where integration can lead to operational efficiencies, better patient care, and improved clinical outcomes.Service Expansion: Facilitate the introduction and integration of new service lines, ensuring that all teams are prepared for the changes and that the business can handle increased demand without compromising quality.Change Management: Oversee organizational change initiatives, ensuring that staff members are properly trained and supported throughout transitions. Lead the integration process during company mergers, acquisitions, or expansions.Quality Assurance: Maintain a focus on quality control, ensuring that all services and systems are integrated to support high standards of patient care and therapeutic outcomes.Resource Management: Effectively manage resources, including staff, technology, and financial assets, to ensure smooth integration processes and avoid disruptions in service delivery.Customer Experience: Ensure that the integration of services enhances the patient journey, leading to greater satisfaction, engagement, and retention. Show less Develop and lead strategies to drive business growth across all departments, with a focus on expanding CCPW’s client base and service offerings.Identify and implement opportunities for revenue growth, including new services, partnerships, and geographic expansion.Analyze market trends, client feedback, and competitive insights to craft growth initiatives and adapt the business model as needed.Oversee marketing, branding, and business development efforts to position CCPW as a leader in wellness and psychotherapy services.Collaborate with department heads to align growth strategies with operational capabilities and organizational goals.Lead the launch and scaling of new services, such as workshops, virtual offerings, and corporate wellness programs.Monitor and report on growth metrics, including client acquisition, retention, revenue performance, and market penetration.Build strategic partnerships with healthcare organizations, corporate clients, and other industry stakeholders to expand CCPW’s reach and influence. Show less As Chief Financial Officer (CFO), Jacob Gough plays a pivotal role in shaping the financial health and sustainability of the Capital Center for Psychotherapy and Wellness (CCPW). He is responsible for financial planning, budgeting, and resource allocation, ensuring that the organization remains financially robust while continuing to deliver high-quality services. By carefully analyzing financial data and trends, Jacob makes informed decisions that align with CCPW’s long-term goals and growth strategies.Jacob’s strategic approach goes beyond numbers; he is deeply committed to supporting CCPW’s mission of providing holistic mental health and wellness care. His leadership fosters an environment where clients receive the best possible support on their wellness journeys, and clinicians have the resources they need to excel in their roles.Through his expertise, Jacob ensures that CCPW can continually expand its offerings, attract top talent, and invest in innovative services. By balancing operational efficiency with a client-centered focus, he helps create a thriving, sustainable organization that meets the evolving needs of the community. Show less Oversee the overall operations of CCPW, ensuring alignment with organizational objectives.Collaborate with the executive team to set strategic goals and identify growth opportunities.Manage day-to-day business operations, ensuring smooth and efficient delivery of all services.Develop operational policies, procedures, and systems to enhance productivity and profitability.Lead efforts to optimize client satisfaction through streamlined processes and innovative solutions.Oversee recruitment, training, and retention strategies for all staff members.Ensure compliance with industry regulations and legal requirements across all departments.Monitor and manage budgets, revenue, and operational costs. Show less 1. Specialized Techniques: Provide advanced massage services, including sports, therapeutic, deep tissue, and spa treatments. Offer specialized care for pre/post-pregnancy, lymphatic drainage, and special populations. 2. Therapeutic Tools: Incorporate cupping therapy, gua sha, and other advanced modalities to enhance treatment effectiveness. 3. Client Care: Conduct consultations to develop individualized treatment plans and adapt techniques to address changing needs. 4. Spa & Wellness: Deliver spa-focused services such as aromatherapy, hot stone, and body wraps, ensuring a rejuvenating experience. 5. Pre/Post-Pregnancy Support: Address unique prenatal and postnatal needs, providing relief for pregnancy-related discomforts. 6. Lymphatic Drainage: Perform techniques to support post-surgery recovery, reduce swelling, and promote detoxification. 7. Collaboration: Work with wellness professionals to ensure a holistic approach to client care. 8. Education: Teach clients self-care techniques like stretching or at-home cupping to maintain treatment benefits. 9. Professionalism: Maintain a clean, safe treatment environment, adhering to hygiene and safety protocols. 10. Record Keeping: Document client progress and follow confidentiality guidelines. 11. Client Engagement: Build relationships through personalized care, follow-ups, and promoting additional wellness services. Show less Define and implement CCPW’s vision for wellness, ensuring alignment with organizational goals.Drive strategic growth for wellness services, including new programs and cross-department collaborations.Oversee all wellness-related departments and ensure synergy between clinical care and wellness services.Represent CCPW as a thought leader in wellness, networking with industry professionals to identify opportunities for innovation.Establish policies and procedures for delivering exceptional client experiences.Track performance metrics, such as client retention, wellness program engagement, and staff satisfaction.Act as a brand ambassador for CCPW, building partnerships with community organizations, corporate wellness programs, and other stakeholders. Show less Develop and execute wellness programs and initiatives to enhance client health and satisfaction.Lead a multidisciplinary team of therapists, clinicians, and wellness practitioners to deliver cohesive care.Design and implement strategies to expand the wellness service portfolio (e.g., sauna, therapy, workshops).Oversee budgeting, revenue generation, and financial performance for wellness services.Build partnerships with external providers and businesses to enhance the wellness program.Conduct research and track emerging trends in wellness to keep CCPW ahead of competitors.Establish systems to measure the success and impact of wellness initiatives. Show less Lead and oversee all massage therapy services, ensuring a high standard of quality and customer care.Train and mentor massage therapists, implementing continuing education and skills enhancement programs.Develop innovative treatment offerings that align with client needs and industry trends.Collaborate with other departments (e.g., wellness, therapy) to create integrated service plans.Maintain compliance with state regulations, licensing requirements, and ethical standards.Monitor scheduling efficiency and staff performance to optimize operational success.Establish client feedback systems to continually improve services and offerings. Show less Oversee daily operations of the spa, including scheduling, customer service, and client satisfaction. Manage spa staff, including massage therapists, receptionists, and acupuncturist, ensuring proper training and performance standards. Ensure compliance with health, safety, and cleanliness regulations within the facility. Monitor inventory and order supplies for spa services, including massage oils, linens, and supplies for acupuncture Address and resolve client concerns to maintain a positive reputation. Develop and promote wellness service packages and spa offerings. Track financial performance, including revenue goals, costs, and profitability of services. Show less

  • Vice President of Wellness and Operations

    Jan 2025 - now

  • Chief Integration Officer

    Jan 2024 - now

  • Chief Growth Officer

    Jan 2023 - now

  • Chief Financial Officer

    Jan 2022 - now

  • Chief Operating Officer

    Jan 2021 - now

  • Licensed Massage Therapist

    Aug 2015 - now

  • Chief Wellness Officer

    Jan 2019 - Dec 2020

  • Director of Wellness

    Jan 2018 - Dec 2018

  • Director of Massage

    Jan 2017 - Dec 2017

  • Spa Manager

    Aug 2015 - Dec 2016