Lumi Kao

Experience

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  Digit Spark

  Oct 2018 - Jun 2019

  Digital Marketing Intern

  • Managed and led the restructuring of Facebook chatbot functions to align with different target audiences’ requirements. This included the addition of brand information, CTA for customer service, and counseling forms. The optimization significantly improved CRM efficiency for the marketing team and stimulated 4x times of leads within 1 month.• Constructed company blog posts and enhanced articles' SEO, resulting in three articles consistently ranking in the top 10 results of 5+ keywords SERP for over 10 months.• Led a successful online media marketing project that garnered media coverage from notable Taiwanese publications, including "Marketers," "Between Gos," and "Tech-Trend of Digital Marketing School."• Planned Facebook fan page branding strategies, conducted in-depth analysis of data performance , and provided optimization proposals. Executed a project curating a series of posts about "channel transformation," achieving 2.8X MoM growth in CTR of posts. Show less

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  O'Pay Electronic Payment Co., Ltd.

  Jul 2021 - Jul 2022

  Product Manager

  • Led the development of 6+ 0 to 1 app features and projects, demonstrating expertise in handling complex multi-tasks concurrently.• Developed and implemented innovative features such as one-stop web payment service, digital wallet, tax payment, cross-institutional transfer, parking fee payment, revamping landing page, identity authentication, and membership upgrading function.• Launched the tax payment feature, streamlining the payment of 60+ genres of taxes through a QR code scanning mechanism. Significantly reduced the risk of government fines and generated additional revenue of 10 TWD per transaction in processing fees.• Published the cross-institutional transfer feature, enabling users to transfer and receive money seamlessly across 270+ financial institutions nationwide.• Constructed a robust KYC authentication mechanism during registration and transactions on the website & app. Collaborated with a government-authorized credit investigative institution (JCIC) to verify member’s ID card number and automatically detect members with suspicious fake names, enhancing security and preventing potential fraud.• Launched 10+ ERP functions and a B2C/C2C cloud invoice SaaS platform service. Customized and accelerated workflows for internal and external stakeholders, optimizing the processing and review of customer data. Show less

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  PChome Online Inc.

  Jul 2022 - Oct 2023

  Product Manager / Product Owner

  • Responsible for the product strategy planning and execution of "Ruten" C2C Marketplace (E-Commerce BU of PChome Online)• Orchestrated the launch of the 7-11 and FamilyMart Delivery Service by collaborating with a team of 40+ internal members and external system integration partners to generate systematic platform solutions for Web/App devices and operational procedures, creating seller’s growth, and achieving a 2% MoM growth in GMV in a month.• Owned and monitored payment and delivery products, also collaborated with the operation team to define KPI metrics and managed the risks or development costs of the related projects, constructed plans to optimize transaction processes. Product scope included the service application, KYC authentication, product listing, sales, order management, payment mechanism, and after-sales service process, etc.• Initiated a 0-1 subscription product from discovery to implementation. Conducted competitors' feature analysis with UI/UX designers, interviewed the operations team to understand product requirements and expected outcomes to generate feasible product proposals aligned with business goals, and prioritize project backlogs. Completed deliverables including solution plans model, functional map, SPEC, and store page revamped UI.• Facilitated robust product support strategies for internal stakeholders by creating 35+ ERP features, focused on financial accounting, customer data tracking, seller’s KYC verification, and marketing promotions settings.• Managed periodical tracking and analysis for KPI metrics of sellers, including PV, UU, CTR, CVR, GMV, etc. Regularly compiled and reported findings to C-level executives, providing insights into preventing risks or optimization suggestions for the products. Show less

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  BTSE

  May 2024 - now

  Product Manager

  • Led Roadmap development and refinement for core service products of the exchange platform, such as KYC/KYB, Earn, Account Management, Transactions and Wallets.• Coordinated the deployment of Anti-Money Laundering strategies by integrating third-party solutions, reducing manual assessments by 80% and allowing focus on high-risk customers, facilitating better resource allocation and monitoring.• Enhanced security infrastructure including launching mechanism for IP detection to block unauthorized customers and integrated the Privacy Program to ensure compliance with Data Protection and Jurisdiction Laws.• Orchestrated Vesting Product across admin portals and front-end platforms, targeting 200+ users including employees, investors, and white label clients, enabling token distribution according to various vesting schedules. Show less