
Vijayendra Mattam
Lead Designer and Content Producer

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About me
Chief of Digital Services, Process & Business Development (Tech Start-up)
Education

MICA
-PG - ADPR Advertising Management & PR
Indian Institute of Management, Calcutta
-Executive MBA Sales, Distribution, and Marketing Operations, GeneralDropout

Institute of Management Technology, Ghaziabad
-Executive Management Program (PGPM) Strategic Management & General Management
Experience

Rainbow Technologies | SiliconChips Pvt.Ltd | JSKM Architecture | Aliens Group
Jun 2003 - Jan 2009Lead Designer and Content ProducerWorked with various organisations like Alien’s Group, JSKM Architecture, SiliconChips Pvt. Ltd. and Rainbow Technologies in the role of Lead Designer, Content Marketing, Designer and Producer.

RealPage, Inc.
Jan 2009 - Apr 2020Provided executive-level leadership & enabled maximised organisational growth up the Maturity/Value chain.Forecasting capacity to demand. Ramp-up team as the business demands with stringent hiring targets – this includes selection to separation cycle. Responsible for annual operating budget planning, US travels and Shift Allowances. Bagged by technical expertise, a systematic decision maker of Software Tools, Hardware, Servers, Farm Infrastructure, License Compliance for world-class operating solutions.Monitoring and Optimizing the monthly operational cost – taking in consideration of operating in multiple shifts, hot-desking, cab routing (in collaboration with Facilities & Admin).Be hand in hand in supporting entire organisation leadership team in ensuring the marketing efforts are mounted.Accountable for creating a succession layer - talent segmentation, talent development and assimilation's. Show less Accountable for attainment of business plan; volume, quality, global customer satisfaction and operational excellenceDeveloped release to market process strategy ensuring products are flexible and production capable. Cultivated customer focused mind set in operations though active collaboration.Successfully influenced stakeholders in introducing volume generation team in India location which led to 60% increase in quarterly demand generation.Highly successful running a unique content development process in a typical SAAS based environment. Oversee overall Operations, Performance and Delivery Management. Key contributor of the large scale team performance responsible for achieving per day production and quality targets/benchmarks.Provide MIS depicting production results and forecasts for the Operational benefit. Establish and maintain appropriate resources of the Operations team to ensure projects are delivered in time on a daily basis in compliance with agreed SLA’s.Responsible for performance management, quarterly reviews and annual appraisal percentage recommendation for team members. Contribute to short and long-term organizational planning and strategy as a member of the management; Monitor performance & drive persistence improvement across teams. Show less Accountable for driving the team efficiency, factory strategy and setting up quality processRecruited a team of 100+ content development professionals responsible for developing content serving 1000’s of customersOversee overall Operations Management, Project Planning, Client/Counterpart Relations, Communication and Delivery Management. Work closely with US managers and technical directorsManage and increase the effectiveness and efficiency of visual products with enriching experience and serious customer engagement Mentoring and managing the talent spread across multiple shifts (Day & Swing), balancing work loads, creating ownership resulting in high productivity, career and morale improvementEstablishing productive relationships across geographies through clear and effective communications with promising resultsDesigning and establishing process, quality and delivery procedures enabling improved performance and customer satisfactionGrooming and developing in-line resources consisting of Team Leads, Asst.Managers, Quality Analysts and CoordinatorsInitially: Acted as a pseudo lead in managing marketing content production, internal and external brand communicationsWork closely with US managers and technical directors and "C-level" executives in developing promotional campaigns. Research and develop content libraries, work flow documents and training manualsInstrumental in the development of image branding campaigns and brand awareness, which includes logos, promotional collateral, and marketing communication strategies to accomplish key initiatives and corporate goalsDevelop video scripts, creative collateral's, produce and edit video segments Show less
Director Of Business Operations
Oct 2017 - Apr 2020Senior Manager, Operations-Content Services
Nov 2015 - Oct 2017Manager, Operations-Content Services
Jan 2009 - Oct 2015

Start-up (currently in stealth mode)
May 2020 - nowInvestor and Chief of Digital Services, Process & Business DevelopmentTechnology based start-up catering array of services across digital platforms
Licenses & Certifications

Cross Functional Decision Making & Business Impact
EnParadigm Knowledge Solutions
Languages
- enEnglish
- teTelugu
- hiHindi
- kaKannada
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