Michael Jones

Experience

• 

  Weber Shandwick

  Feb 2002 - Feb 2005

  Consultant

  - Foreign Media specialist for MNC's- Destination travel practice leader (The Bahamas)- Corporate communications (Boeing, Dewey Ballantine, TOM.com)- Assisted in winning The Bahamas

• 

  THE BEIJING AXIS

  Jan 2005 - Jan 2008

  Communications Manager

  - Leading South Africa-China Strategy, Sourcing & Investment company - Developed and implemented company’s communication strategy (corporate identity, branding, content development, promotional collaterals, website management & relationship management) - Project managed large MNC client communication strategies & implementation (including branding, media relations, stakeholder relations, website development, advertising support) - Editor of company newsletter, The China Analyst (English), supervisor of The Africa Analyst (Chinese) Show less

• 

  Weber Shandwick

  Mar 2008 - Jan 2011

  Account Manager

  - Project manager of South Africa government "Ten Year Anniversary of South Africa - China Diplomatic Relations"​ - the country's biggest branding campaign in Asia in history- Texas Tourism representative for China- Managed Beijing travel & tourism, country branding and high net worth lifestyle clients- Led travel & tourism, country branding and high net worth lifestyle new business development- Assisted is acquiring clients: Texas Tourism, Israeli & Dusseldorf Pavilions at Shanghai World Expo, New Zealand Trade & Enterprise, Starwood Hotels & Resorts Show less

• 

  PG Design & Brand Consulting

  Jan 2011 - Jan 2013

  Vice President

  Focused on establishing and managing PG Design & Brand Consulting's Beijing office in addition to working on new client acquisition, public relations strategy & communications execution as well as brand positioning support. Clients: TUI AG (Europe's largest tour operator), Wines of New Zealand China Branding, Tandus (Leading flooring design), Dutch Design Fashion & Architecture (DutchDFA @ Beijing Design Week), Coldwell Banker Previews International (Leading USA real estate) and Dongdu International Enterprise Show less

• 

  Create Consulting

  Apr 2011 - Jan 2016

  Co-Founder

  Create Consulting is a full-service digital marketing, public relations, and sales representative company with a special focus on promoting consumer/lifestyle and tourism brands in the China market.Clients served include South African Airways, Dreamworld/SkyPoint, Ker & Downey, Sun International, Gauteng Tourism, City of Cape Town, City of Amsterdam, The Collection by Liz McGrath, Fancourt, Wines of South Africa (WOSA), Babylonstoren, Camp Jabulani, Wits Business School and the Gordon Institute of Business Science. Create Consulting is the official Asia partner of BeyondLuxury, owners of LE Miami, PURE Life Experience and We Are Africa travel and tourism trade shows. Show less

• 

  WE Communications

  Jan 2016 - Jun 2016

  Consumer Lead - Greater China Region

  Focus on the Consumer Practice for the Greater China Region including Beijing, Shanghai and Hong Kong.For thirty years we’ve worked right at the impact zone, the early adopters of all things digital, mobile, and social. We’re strategists, data scientists, writers, film-makers, and social media provocateurs all fixated on your success. Results that are tangible, seismic, and industry-altering. We’re for ideas that don’t back down. We’re for clients that think big and insist on massive. Curiosity, invention, backbone – that’s our methodology. We’re global, we speak 37 languages and transformation is the air we all breathe. It is about sparking a more elemental and immersive conversation. That’s us. We are WE. Show less

• 

  Create Consulting

  Jul 2016 - now

  Create Consulting is a marketing company based in Beijing focused on promoting lifestyle and travel brands in the China market. Our services include: 1) China tour operator relations; 2) Traditional public relations; and 3) Social media content development Our clients include Peru Tourism; Jordan Tourism; Viking Cruises, Dreamworld, Waterworld & SkyPoint; Pacific Fair Mall amongst others. With our main office in Beijing, Create Consulting consists of a team including local Chinese and foreign professionals in Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen and Chengdu. Show less Create Consulting is a marketing company based in Beijing focused on promoting lifestyle and travel brands in the China market. Our services include: 1) Digital marketing; 2) Traditional public relations; and 3) Tour operator relations. Our clients include Jordan Tourism; Viking Cruises, Dreamworld, Waterworld & SkyPoint; Pacific Fair Mall; South African Airways, KWV wines and Aqua Expeditions amongst others. With our main office in Beijing, Create Consulting consists of a team including local Chinese and foreign professionals in Beijing, Shanghai and Guangzhou. Show less

  • Director

    Jul 2016 - now

  • Co-Founder

    Jul 2016 - Jan 2019
• 

  Camphor Consulting

  Jan 2019 - now

  Director

  Oversee building-up a pipeline of new clients and manage operations of current clients in Europe-Orient communications & consulting agency.