Katie Eisenberg

Experience

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  Patricia Merwick M.D. & Associates

  Jul 2011 - Nov 2013

  Receptionist

  I performed administrative tasks such as answering the phones, scheduling appointments, entering charges into patient accounts for billing, collecting co-pays, organizing patient records, filing, and confirming appointments. I was in constant communication with patients, the nurse, and the doctors and also handled patient services.

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  Elmhurst University

  Feb 2013 - May 2013

  Office of Student Activities Intern

  Higher Education Student Affairs, specifically Fraternity/Sorority affairs.--Reviewed and analyzing campus-wide research dealing with drinking and drug norms of the college campus--Collaborated with Campus Security and the Wellness Center to create an interactive workshop on preventing and reporting alcohol abuse, illegal drug abuse/sale of drugs, and sexual assault--Researched programs, campaigns, and resources provided by the BACCHUS Network for the GAMMA (Greeks Advocating the Mature Management of Alcohol) organization--Established the GAMMA organization on the Elmhurst College campus for the Fraternity/Sorority organizations--Scheduled and facilitated information sessions and meetings about GAMMA--Designed and created social media PR and campaigns for both GAMMA and Fraternity/Sorority Life Show less

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  Feld Entertainment

  Nov 2013 - Mar 2020

  Overview:Plan and execute comprehensive integrated marketing, PR, and promotional campaigns for Disney On Ice, Disney Live!, Sesame Street Live!, Feld Motor Sports, Jurassic World Live, and Marvel Universe Live productions in East Central markets to maximize revenue and ticket sales. Territories:Minneapolis-St. Paul, MNGrand Rapids, MI-Managed marketing campaigns from conception to completion across seven different territories within the Midwest region.-Researched local market core customer to formulate and implement comprehensive consumer marketing plans. Innovated efficient and targeted solutions, working with stagnant budgets.-Exercised all channels of traditional and non-traditional advertising, understanding how each tactic comes together to create the most optimal campaign to reach the target consumer.-Managed media buying agencies and oversaw digital ad buys across search, display, social and video, including re-targeting and programmatic tactics. Key decision maker and point of contact for agency partnerships.-Collaborated with internal brand and creative services teams to develop marketing assets including broadcast, social media content and collateral.-Managed cross-functional teams to bring campaigns to completion. Teams included venue departments such as box office, group sales, marketing and event management, publicist(s), multicultural agencies, and other various third-party community partners.-Adapted to a multitude of roles based on necessity of situation. Some examples include, but are not limited to becoming an acting publicist, on-site brand manager representative, and sponsorship sales and activation.-Established ticket prices, the scaling of such prices, and discount strategies, to maintain optimal average ticket prices for each local market.-Mentored and trained other Managers and interns within the regional team. Show less -Managed projects such as the creation and fulfillment of in-house print, web, broadcast and digital advertisement assets from start to finish between the graphic design team, the copy-editing team, brand departments, print fulfillment, and promoters.-Compiled and computed charges for the production and distribution of all advertising materials ordered for all assigned territories into settlement sheets for marketing team budgets.-Managed relationships with Event Marketing & Sales team as liaison between the departments. Show less

  • Regional Manager, Event Marketing & Sales

    Sept 2018 - Mar 2020

  • Event Marketing & Sales Manager

    Mar 2015 - Sept 2018

  • Marketing Services Coordinator

    Nov 2013 - Mar 2015
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  Rise Interactive

  Feb 2021 - Aug 2021

  Account Manager
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  Feld Entertainment

  Aug 2021 - now

  Director, Event Marketing & Sales