Farhan Rizaldy

Experience

• 

  Bowlgantara

  Mar 2021 - Jan 2022

  Founder

  I established the strategic direction and built the complete operational framework for Bowlgantara, a ghost kitchen specializing in high-volume, price-competitive rice bowls. I led a lean team by architecting all core business systems, from supply chain and financial modeling to HR and production SOPs.- Defined the go-to-market strategy, successfully positioning the brand to capture the high-volume community catering market (social gatherings, birthdays, religious events, etc.).- Architected the end-to-end operational system, including procurement, stock management, and production workflows, which significantly reduced material waste and boosted efficiency.- Engineered the financial framework, creating a data-driven model for COGS calculation, strategic pricing, and supplier negotiation to ensure profitability at a competitive price point.- Built the team structure from the ground up, defining clear roles, job descriptions, and all Standard Operating Procedures (SOPs) to ensure consistent quality and accountability.- Managed the entire supply chain hands-on, from sourcing and negotiating with suppliers to logistics, ensuring strict cost control and quality standards were met. Show less

• 

  Waffella

  Dec 2021 - Sept 2022

  Founder

  I built the Waffella ghost kitchen concept from zero into a fully operational and market-ready F&B business. I single-handedly managed every facet of the venture, from culinary R&D and brand creation to architecting the financial and operational systems from the ground up. This project represents an end-to-end execution of launching a scalable business.- Architected the complete business strategy, defining the business model, value proposition, competitive positioning, and customer acquisition funnel from scratch.- Designed and launched the entire brand identity, including the logo, brand kit, product packaging, and social media presence to create a strong and cohesive market position.- Built the complete operational infrastructure for the ghost kitchen, creating streamlined systems and SOPs for inventory, production workflows, and delivery logistics.- Engineered the financial framework from the ground up, including a precise Cost of Goods Sold (COGS) model for strategic pricing and generating comprehensive financial reports (P&L, Cash Flow).- Developed all signature recipes and led the culinary R&D process, ensuring a unique and high-quality product that became the core of the business. Show less

• 

  Farazaldy

  Sept 2022 - now

  Business Development Specialist

  As a Business Development Specialist, I deliver sustainable growth by architecting both the revenue-driving strategies and the back-end operational systems (Projects, CRM, Finance) required to manage that success without chaos.Project Highlights:- Engineered a 1,400% (15x) revenue surge in 90 days and tripled annual revenue for a key client.- Built a paid ads engine from zero, delivering 150+ monthly leads while cutting Cost Per Lead by 74%.- Architected a fully integrated operational system (Projects, CRM, Finance) from scratch to eliminate chaos and enable scale.- Built a content production system enabling a one-person team to consistently create 5+ high-quality videos weekly.- Launched an automated customer portal and communication workflow that significantly improved client trust and reduced CS workload.View our portfolio at farazaldy.com Show less

• 

  Dandanoma

  Aug 2023 - now

  I led the company's transformation from its foundational stage into a high-growth, profitable business. In just two years, I successfully multiplied the company's annual revenue by three times and firmly established its market leadership.- Skyrocketed initial revenue by 1,400% (15x) within the first 90 days.- Tripled the company's annual revenue in the second year through sustained growth strategies.- Built the company's entire revenue engine from zero, achieving consistent profitability.- Boosted the average customer deal size by 750% (8x), significantly increasing profitability per transaction.- Forged key industry partnerships that directly resulted in an 868% revenue jump in a single month.- Secured the company's largest-ever client deal, a landmark 9-figure contract (IDR). Show less I single-handedly architected the company's entire operational infrastructure from scratch. I replaced chaotic, manual processes with a proper, fully integrated digital system. This established a robust and scalable "autopilot" foundation for the company's growth.- Built a central Project Management system that cut project bottlenecks and allowed the team to handle more work simultaneously.- Developed an automated Financial System that provided instant, error-free clarity on payments and company profit.- Launched a CRM and Customer Portal to organize all client data and give them direct, real-time access to their project's progress.- Integrated all core systems (Projects, Finance, CRM) into a single platform, creating a seamless end-to-end workflow.- Standardized all company operating procedures (SOPs), making workflows predictable and easy for new staff to learn. Show less I built and executed the entire digital marketing strategy from scratch, specializing in PPC campaigns across Meta Ads (Facebook/Instagram) and Google Ads (SEM). I transformed a minimal ad budget into a consistent, high-volume flow of qualified leads and sales every single day.- Executed the foundational Paid Advertising (PPC) campaigns for a 1,400% revenue increase in 3 months.- Delivered a consistent 12+ qualified leads daily from paid advertising channels with 23% average sales conversion.- Engineered high-converting landing pages that achieved 31% conversion rate (visitor-to-lead) through continuous Optimization (CRO).- Made our advertising return on investment (ROI) 4x more cost-effective by reducing acquisition costs (CPA) by 74%, from Rp 18.6k to Rp 4.8k.- Developed a new company website that not only boosted conversions but also directly attracted and secured a major strategic partnership. Show less As a one-man team, I built and managed Dandanoma's entire social media presence from strategy to execution. I handled the end-to-end process, from scriptwriting and filming to community management and reporting.- Drove organic growth to an average of 30,000+ monthly views and 1,000+ profile engagements (likes, comments, shares).- Created high-impact viral content, with a single video organically reaching 189,000+ views and significantly boosting brand awareness.- Built a streamlined content production system that allowed a one-person team to consistently deliver 5+ pieces of high-quality content per week.- Developed a lead management process for social media, successfully capturing and handling 6+ daily inbound leads from Instagram and Facebook.- Maintained excellent community relations with a 90%+ message response rate within 24 hours, ensuring effective lead nurturing. Show less

  • Chief Marketing Officer

    Dec 2024 - now

  • Business System Specialist

    Apr 2024 - Nov 2024

  • Digital Marketing Specialist

    Sept 2023 - Nov 2024

  • Content Manager

    Aug 2023 - Nov 2024