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Catherine Smith

Catherine Smith

Followers of Catherine Smith268 followers
location of Catherine SmithNew York City Metropolitan Area

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  • Timeline

  • About me

    Change Management - Organization Transformation - Process Improvement

  • Education

    • Rutgers, The State University of New Jersey-Newark

      -
      Bachelor of Arts (B.A.) Business, Marketing

  • Experience

    • Prudential

      Aug 2000 - Jul 2018

      Transformed marketing operations by identifying pain points and improvement opportunities, visioning future state and implementing incremental changes.Identified job roles and required skill sets to create job descriptions, operating procedures and training programs. Facilitated culture change by introducing steering council to align marketing efforts with department's strategic direction. Created use cases and on-boarded asset library system, developed taxonomy for marketing assets to better measure and track content. Show less

      • Director Marketing Operations

        Jan 2014 - Jul 2018

      • Director, Centralized Gatekeeping Unit

        Feb 2009 - Dec 2013

      • Director, Marketing Management

        Oct 2005 - Feb 2009

      • Director, Sales Marketing and Training

        Aug 2000 - Oct 2005

  • Licenses & Certifications

    • Charterd Life Underwriter (CLU)

      America College
      Dec 1996

    • Series 6 Registered Representative

      Financial Industry Regulatory Authority (FINRA)
      Jun 2010

    • Series 26 Registered Principal

      Financial Industry Regulatory Authority (FINRA)
      Jun 2014