Helena Roza

Experience

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  Sitel TV

  Jan 1995 - Jan 1997

  TV Host and journalist
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  Sky Net TV

  Jan 1999 - Jan 2001

  Editor in chief of entertainment program
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  Macedonian Nacional TV and Radio station MRTV

  Sept 2003 - May 2005

  Advisor for Public Relation for Genarel Manager

  • Daily press clippings;• Presentation and outline writing for new shows and programs;• Strengthening internal communication;• SWOT analysis;• Developing techniques for improving the station's image and ratings;• Taking briefings and meetings with journalists and organising press conferences.Planning and preparation of communication plans;• Daily communication with journalists (electronic and print media);• Developing strategies for strengthening television ratings;• Marketing offers and media plans and co-ordinating between the program director and the marketing sector.• Liaised with sales, marketing, technical service and customer relations to drive on-time, under-budget project completion.• Optimised profitability to meet marketing objectives and drive product line growth from concept through product life cycles. Show less

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  A1 TV

  Aug 2005 - Dec 2010

  Host, Journalist, Producer, Editor-in-Chief,

  • Editor-in-chief,• Producer and host on talk show “Explosive”;• Producer, Editor-in-chief and host of TV show “Naked True”;• Journalist in TV magazine “The Face” and ‘‘Exclusive”;• Deputy editor on “Cream” (weekly tabloid magazine);• TV host, screenwriter and co-ordinator and producer on National annual beauty pageant “Miss Cream”.• Developed and optimised online and print strategies to maximise coverage, advertiser investment and subscriptions.• Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.• Monitored breaking news and assigned coverage.• Wrote, edited and produced stories for multiple platforms, including Internet and digital channels, maximising visibility.• Collaborated with the graphics department to develop and implement visual elements such as digital scoreboards.• Pursued and developed stories independently and for assignment, covering a range of topics.• Handled production research of filming locations, working closely to project brief to achieve artistic requirements.• Managed casting and booking of project team and equipment, ensuring cost-effective staffing to meet budget demands.• Determined whether a piece was ready for publication and approved final versions.• Worked with digital artists, post-production team members and other specialists to produce successful content. Show less

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  EON BSJ LTD

  Jan 2010 - Jun 2015

  Co-owner

  • Managing and supervising of the firm;• Administering all annual business and finance plans;• Tracking and market projections; innovations and ideas for TV projects, shows and more.• Oversaw sales and marketing operations while developing strategic partnerships.• Executed integrated advertising campaign across multiple media channels.• Delivered business strategy and developed systems and procedures to improve the quality and efficiency of operations.• Developed and deepened relationships to form lasting and loyal partnerships.• Set project timelines and kept teams on task to complete milestones according to schedule. Show less

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  SKY MAGAZINE

  Sept 2010 - Jan 2013

  Leading and overseeing the marketing department;Performing market research to identify trends;Gaining knowledge of competitors' marketing initiatives;Creating and executing overall marketing strategies to create awareness of the company's products and services;Creating and overseeing annual marketing plan;Creating and overseeing the annual marketing budget and allocating resources;Event Management: Organizing promotional events; Planning and executing events for internal and external purposes; keeping event plans under budget and on schedule; advertising events through multiple channelsExecuting the launch of new products;Representing the company and forming strategic partnerships with media,Overseeing public relations efforts and writing press releases;PR managementProducing quality online content and managing the company's publications.Maximised branding exposure, customer traffic and sales by developing and executing effective marketing programmes. Show less

  • editor in chief

    Jan 2011 - Jan 2013

  • Director Of Marketing And Public Relations

    Sept 2010 - Jan 2013
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  SlimLine-Club Ltd

  Dec 2014 - Apr 2016

  Brand Ambasador

  • Promoting SLC products through the website and television.This involved conferences, public/motivational speeches and interviews and publishing my book “The New Me: The Diet For Happy Women”.• Implemented marketing strategies which resulted in 12% growth of customer base.

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  Brand Spanking

  Aug 2019 - May 2021

  Brand Ambasador

  • Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies• Educating customers and retailers about our products;• Building rapport with customers and vendors;• Monitoring customer feedback and escalating complaints to the marketing department;• Tracking customer preferences, metrics, and media campaigns; representing the company at product launches, events, and trade shows;• Maintaining a positive image of the brand at all times; conceptualize marketing campaigns and strategies Show less

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  Zeus ElectriX

  Apr 2020 - now

  Managing Director

  As the managing director and owner of Zeus Electrix, Im a dynamic entrepreneur with a passion for providing exceptional electrical services to our customers. With years of experience in the industry and a deep understanding of the latest technology and trends, dedicated to staying ahead of the curve and always delivering the highest quality results.My leadership style is characterized by a commitment to teamwork, open communication, and a relentless focus on customer satisfaction. I know that success in this industry is not just about technical expertise, but also about building strong relationships with clients and creating a culture of excellence within your team.At Zeus Electrix, I have set the bar high, with a vision of becoming the go-to electrical service provider in your region. Constantly seeking out new opportunities for growth and expansion, and not afraid to take risks and embrace innovation.Above all, I'm deeply committed to my employees and our community and understand that a strong business is built on a foundation of trust, integrity, and respect. I'm proud to be leading Zeus Electrix and excited about the future of the company and the many opportunities ahead. Show less

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  Multi Media Magazines

  May 2021 - now

  Marketing Manager

  -Market researchConduct market studies, identify competitors and potential customers, and analyse customer demands-Product developmentDesign and launch new products and create unique products and services that meet the needs of luxury customers-Marketing strategyDevelop and implement a marketing strategy, and coordinate marketing actions around the products-Marketing budgetManage the budget, and ensure that all marketing collaterals follow a consistent brand guideline-Marketing campaignsEvaluate and review marketing campaigns, advertising, and SEO, and track marketing performance and return on investment.-Competitive intelligenceMonitor and report on competitor activity, and coordinate with various stakeholdersCustomer feedbackMonitor consumer reaction, and incorporate feedback into new marketing strategies.-Social mediaDevelop and execute social media strategies to enhance brand visibility, generate leads, and foster customer loyalty.- Event Management - What Woman Want 2019/2021/2022 and other corporate, networking and promotional events. Show less