Nicolas Kayser

Nicolas Kayser

Followers of Nicolas Kayser944 followers
location of Nicolas KayserFrankfurt, Hesse, Germany

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  • Timeline

  • About me

    Founder, Marketing Research Consultant

  • Education

    • Johannes Gutenberg-Universität Mainz

      -
      Degree (Diplom) Psychologie

      Focus areas: cognitive psychology, work and organisational psychology, developmental psychology, market research

  • Experience

    • Creative analytic 3000 (full service market research agency)

      Feb 1999 - Mar 2011

      Team leading, research tool development, new business, qualitative and quantitative market research Research tool development, new business, qualitative and quantitative market research Qualitative and quantitative market research

      • Unit Director

        Jan 2008 - Mar 2011
      • Senior Consultant

        Feb 2002 - Dec 2007
      • Project Manager

        Feb 1999 - Jan 2002
    • Innocean Worldwide Europe (Hyundai Motor Group, Kia Motors Group)

      Apr 2011 - Mar 2017
      European Insight & Research Director

      Using the full range of research tools to gain consumer insights and build marketing intelligence.

    • The Insight Zoo - Psychological Marketing Research

      Apr 2017 - now
      Owner
    • HMKW University of Applied Sciences for Media, Communication and Management

      Oct 2021 - Apr 2022
      Lecturer: Business anthropology (qualitative research methods, cultural psychology)
  • Licenses & Certifications

    • Diploma in Pharma Marketing

      Forum – Institut of Management, Heidelberg
    • Change and Innovation Manager

      Alfatraining Bildungszentrum GmbH
    • Design Thinking

      Alfatraining Bildungszentrum GmbH
    • Qualification Online Marketing Basics

      Google
  • Honors & Awards

    • Awarded to Nicolas Kayser
      Euro Effie Award EACA Oct 2015 Award for the Kia "Sportage" marketing communication campaign "Trust your eyes"
    • Awarded to Nicolas Kayser
      Euro Effie Award EACA Oct 2014 Award for the Kia "Carens" marketing communication campaign "Growing up can be fun"
    • Awarded to Nicolas Kayser
      Euro Effie Award EACA Sep 2013 Award for the Hyundai "i40" marketing communication campaign "Think Again"
    • Awarded to Nicolas Kayser
      GWA Effie Award - Oct 2012 Award for the Kia "Rio" marketing communication campaign "Admiration Guaranteed"
    • Awarded to Nicolas Kayser
      Euro Effie Award EACA Sep 2012 Award for the Kia "Rio" marketing communication campaign "Admiration Guaranteed"