Mindy Seiffert

Experience

• 

  Yellowbook

  Jan 2001 - Jan 2002

  Manager-Sales Support

  -Managed a department consisting of two direct reports and 15 indirect reports responsible for assisting the company's nationwide sales force selling yellow page advertising. Implemented a sales support hotline to better meet the needs of the account executives working in 280+ markets across the country.-Examined and streamlined processes at all levels of the organization through automation. Eliminated the need for a 7-person unit.-Assisted executive team with acquisitions and new business ventures throughout the United States.-Prepared and adhered to yearly budgetary constraints for exempt and non-exempt employees as well as supplies and outside labor costs. Show less

• 

  Frontier Co-op

  Dec 2002 - Dec 2008

  Senior Brand Manager

  -Developed strategic category business plans that were consistent with and supported corporate strategies, including sustainability initiatives.-Led the entire aromatherapy business unit (Frontier Essentials LLC) consisting of one direct report and a cross-functional team (marketing, sales, creative, production, quality, purchasing, and product development) responsible for executing strategies and new product introductions.-Increased gross sales by 40% ($10 million - $14 million) over four years (on an established 25 year old brand) through new product launches, SKU reductions, distribution drives, new channel penetration, retailer/consumer training programs, and consumer pull programs.-Analyzed scanner and other industry data to review competition and develop category strategies. -Monitored progress toward established targets/objectives. Reviewed and defined plan tactics with Senior Management to address deviations from the plan or changing market conditions.-Actively supported the Aura Cacia sales team and led key customer sales calls.-Responsible for a $.75 million marketing budget and P & L responsibilities for the entire category.-Participated in domestic/international sourcing trips to meet with the farmers responsible for producing the botanicals used in Aura Cacia aromatherapy products. Show less

• 

  Skywalk Group

  Feb 2009 - Nov 2012

  Client Consultant

  •Salesforce.com admin for Skywalk Group and other clients.•Train small to large organizations in the areas of management/leadership, sales, customer service, and project management.•Responsible for marketing strategy including PR, email marketing, branding, and sales support.•Website management (WordPress), analytics, lead generation, and social networking (blog, Twitter, Facebook, Linkedin).•Business development in the areas of human resources consulting, recruiting, organizational development, and IT staffing.•Coordinate and lead the Eastern Iowa Salesforce.com User Group. Show less

• 

  Mount Mercy University

  Jan 2011 - Feb 2011

  Adjunct Professor, MBA Program

  Principles of Project Management (5 week condensed session)

• 

  Shores Event Center

  Apr 2011 - Aug 2017

  Co-Founder

  Served as the owner/manager for the event center. Responsible for staffing, creative programming, marketing, and more.

• 

  University of Iowa

  Jul 2011 - Apr 2014

  Adjunct Lecturer

  Individuals, Teams, and OrganizationsManagement in Organizations

• 

  Open Gates Group

  Nov 2012 - Sept 2018

  Director

  Provide strategic direction and oversight to 9 entrepreneurial companies primarily focused on local foods and organic dairy products.

• 

  On Target Talent

  Jan 2013 - Dec 2017

  Partner

  Provide strategic direction, consulting, and training services to businesses that are interested in moving to the next level.

• 

  Geonetric

  Oct 2018 - Feb 2019

  Digital Agency Product Director
• 

  Collins Aerospace

  Feb 2019 - now

  • Cyber Maturity Lead

    Jun 2023 - now

  • Digital Technology Business Relationship Manager

    Dec 2021 - Jun 2023

  • Innovation Engagement Manager

    Nov 2019 - Dec 2021

  • Senior Change Management Specialist

    Feb 2019 - Nov 2019