
CHANUL JO
Founder at What's Up

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About me
Passionate about building inspiring companies through leading tech and execution. Experienced in managing global brands in Amazon, driving creative development, strategy, and innovation with a BBA degree from UNIST
Education
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Ulsan National Institute of Science and Technology(UNIST)
2011 - 2018Bachelor degree Business AdministrationActivities and Societies: 1)Served as the President of the volunteer organization, Atti. 2)Worked as a Project Manager at Enactus UNIST. 3)Served as a Team Leader at LikeLion UNIST. 4)Scholarship recipient for entrance grade(UNISTAR) 5)Scholarship recipient for academic excellence (for 8 times)
Experience

What's Up
Jul 2015 - Jan 2016Founder at What's UpFounded and managed an international tutoring program with 30+ tutors and classes.Contracted with Hyundai motors for 6 months.Finalist in the National social venture competition.

Amazon
Sept 2018 - nowBrand Specialist, Amazon1)Brand Specialist(Sep 2018 – Present): Successfully managed a portfolio of 10+ vendors in the Camera and Mobile categories, achieving long-term (3+ years) revenue and margin targets through the development and execution of Bridge Plans.●Collaborated closely with vendors to identify and execute marketing and promotional initiatives, resulting in a significant increase in sales growth and profitability. ●Analyzed market trends and competitor activities to develop strategic business plans for each vendor, while utilizing data-driven insights to optimize product selection, pricing, and inventory levels.●Utilizing internal/external data and various frameworks such as the BCG Matrix, I actively seek and secure new business opportunities to contribute to the growth of our retail operations●Achieved recognition as a Best Practice of improving CX by implementing customer behavior analysis, competitive pricing comparisons and Bundle strategies.●Revamped Amazon's top-page banner based on customer journey analysis, significantly improving user engagement and conversion rates.2) Black Friday and Cyber Monday Event Manager(Sep 2019 – Present)●Successfully organized high-volume events like Black Friday and Cyber Monday, delivering exceptional results for Amazon.●Implemented cross-selling strategy for brands by featuring non-Deal products alongside Deal items during Cyber Monday and other major promotional events, resulting in increased exposure and sales. Show less

Pachira
Sept 2021 - nowFounder at PachiraFounded a comprehensive crypto currency investment service platform. Successfully launched a test version within 3 months of founding, securing 100+ million KRW AUM from 30+ clients.
Licenses & Certifications

JLPT N1
일본어능력시험
University of the Arts London
University of the Arts LondonFeb 2017
Languages
- 일본일본어
- 영어영어
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