CHANUL JO

CHANUL JO

Founder at What's Up

Followers of CHANUL JO142 followers
location of CHANUL JOSeoul, South Korea

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  • Timeline

  • About me

    Passionate about building inspiring companies through leading tech and execution. Experienced in managing global brands in Amazon, driving creative development, strategy, and innovation with a BBA degree from UNIST

  • Education

    • Ulsan National Institute of Science and Technology(UNIST)

      2011 - 2018
      Bachelor degree Business Administration

      Activities and Societies: 1)Served as the President of the volunteer organization, Atti. 2)Worked as a Project Manager at Enactus UNIST. 3)Served as a Team Leader at LikeLion UNIST. 4)Scholarship recipient for entrance grade(UNISTAR) 5)Scholarship recipient for academic excellence (for 8 times)

  • Experience

    • What's Up

      Jul 2015 - Jan 2016
      Founder at What's Up

      Founded and managed an international tutoring program with 30+ tutors and classes.Contracted with Hyundai motors for 6 months.Finalist in the National social venture competition.

    • Amazon

      Sept 2018 - now
      Brand Specialist, Amazon

      1)Brand Specialist(Sep 2018 – Present): Successfully managed a portfolio of 10+ vendors in the Camera and Mobile categories, achieving long-term (3+ years) revenue and margin targets through the development and execution of Bridge Plans.●Collaborated closely with vendors to identify and execute marketing and promotional initiatives, resulting in a significant increase in sales growth and profitability. ●Analyzed market trends and competitor activities to develop strategic business plans for each vendor, while utilizing data-driven insights to optimize product selection, pricing, and inventory levels.●Utilizing internal/external data and various frameworks such as the BCG Matrix, I actively seek and secure new business opportunities to contribute to the growth of our retail operations●Achieved recognition as a Best Practice of improving CX by implementing customer behavior analysis, competitive pricing comparisons and Bundle strategies.●Revamped Amazon's top-page banner based on customer journey analysis, significantly improving user engagement and conversion rates.2) Black Friday and Cyber Monday Event Manager(Sep 2019 – Present)●Successfully organized high-volume events like Black Friday and Cyber Monday, delivering exceptional results for Amazon.●Implemented cross-selling strategy for brands by featuring non-Deal products alongside Deal items during Cyber Monday and other major promotional events, resulting in increased exposure and sales. Show less

    • Pachira

      Sept 2021 - now
      Founder at Pachira

      Founded a comprehensive crypto currency investment service platform. Successfully launched a test version within 3 months of founding, securing 100+ million KRW AUM from 30+ clients.

  • Licenses & Certifications

    • JLPT N1

      일본어능력시험
    • University of the Arts London

      University of the Arts London
      Feb 2017