
İsmail Giray Börikan
Traniee

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About me
FMCG & Out of Home Sales Professional
Education

Sakip Sabancı Anadolu Lisesi
1999 - 2002EA
Ayazağa Işık Lisesi
1995 - 1999
İstanbul Üniversitesi
2002 - 2009İktisat Fakültesi Ekonometri
Experience

Petrol Ofisi
Jan 2003 - Jan 2004Traniee
Sutas
Jan 2011 - May 2012Sales Planning Specialist•Located in Main Branch, operating in planing, monitoring/developing sales and inspecting sales points•Gathering sales forecasts from all sales teams around Turkey in daily,weekly basis then consolidating and evaluating by using some sales determinants and make required interpretations , revise and then forward them to factories so that the production can be operated accurately.•In daily basis, evaluating the level of excess or low demand of the manufactured goods and try to allocate the excess products to the sales team or vice versa, try to arrange extra production in factory to meet the demand as much as possible.•By using the advanced level of Microsoft Excel, monitoring/developing the sales by creating analysis and reports. These reports can be related to sales amounts, availibity in sales points, evaluating the results of incentives and so on.•Monthly, allocating the given aggregate sales target from top management, to the sales team with the basis of sales points/SKU s.•Attending monthly review meetings which is lead by the General Manager of Sales with sales team. •Participating business trips to the assigned territory to inspect the sales points whether the requirements are satisfied in terms of regulars visits,active POP usage and availability of MUST SKU s or not. Accordingly creating reports of the output and presenting them to top management Show less

British American Tobacco
May 2012 - Jan 2015Ticari Pazarlama•Achieve the maximum availability and the optimum stock level of BAT products through systematic and efficient coverage of the assigned territory while securing positive relations with customers.•To set and implement monthly sales priorities for the assigned territory. Prepare and realize execution plans and take all necessary actions and allowed initiatives to meet territory business objectives. Effectively use available reports about the territory to identify opportunities and necessary actions to be taken. Proactively seek reliable and focused information regarding competitor’s activities to indicate appropriate actions to follow.•Build and maintain excellent professional relationship with retailers to ensure that they will continue as the present and future preferred supplier of BAT products.•Achieve optimum sale of products in line with volume and penetration targets, eliminate possible out of stock situations, maximize global and brand sales volumes as well as promote new brands in line with territory business plans while securing effective call and optimum route plans.•Build and maintain positive relationship with the merchandiser of the assigned territory to secure effective teamwork and communication. Provide support to Merchandiser to contribute correct and complete field execution of TM activities.•Implement all sales incentive activities according to the given guidelines and given set of objectives related basic merchandising activities. Introduce all new products professionally, as fast as possible achieving targeted distribution level.eveloping counter plans. Show less

PepsiCo
Jan 2015 - Dec 2017Customer Development Executive*Responsible from renewing present contracts, signing new contracts and revising contractsof customers at European side of Istanbul in modern food service.*Collecting and monitoring top fifty customer accounts.*Responsible from two sales men about market penetrations, account collections and hittingthe sales target.*Approve legal action to customers who have bad-debts or fail to comply the contractconditions.*Making the first negotiation with new key account customers and assign to responsiblemanager.*Preparing bidding documents of military and public institutions Show less

Nestlé Professional
Dec 2017 - Dec 2021Field Sales Executive*Responsible from one distributor, five supplier and eight sales man targets, penetrationsand dropsize.*Monitoring the stocks of distributor stocks and best before times of goods to optimisestock costs and reducing returns.*Managing the winning, growing and leading circle of the region customers.*Over three hundred coffee machines in hotel, cafe, education and restaurant channel.

Upfield
Oct 2022 - Oct 2023Area Sales Manager*Responsible from Metro and Migros C&C in whole Turkey, five distributor and four supplierin Marmara Region plus Azerbaijan, Kazakhistan and Georgia nations.*Managing budget, profit, stocks and sales of the distributors and suppliers.* Preparing activities in Metro C&C and FSD teams to reach more customers in field
Licenses & Certifications

Europass
BemarNov 2012
Satış Pazarlama Uzmanlığı
BemarNov 2012
Etkin Satış Teknikleri
TemMar 2012
Languages
- tüTürkçe
- i̇İngilizce
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