
Doina Binig
Chief Financial Officer

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About me
Business Leadership Expert & Certified Psychologist | Merging Strategy with Deep Human Insight
Education

University Titu Maiorescu Bucharest
2019 - 2022Bachelor's degree PSYCHOLOGY
Universitatea „Politehnica” din București
1988 - 1993Master of Engineering - MEng Electrical EngineeringDiploma Project at the University of Technology Compiegne, France, Automation Department, under the TEMPUS "ENVIROM" programme

Academia de Studii Economice din București
1995 - 1996DEA dans la Gestion des Entreprises"L'Institut Europeen pour l'Administration des Entreprises"

Titu Maiorescu University
2022 - 2024Master's degree PSYCHOLOGY Master in Cognitive Behavioral TherapyActivities and Societies: member of American Psychological Association - APA

ASEBUSS Business School
1996 - 1998EMBASchool of Business - in co-operation with the University of Washington –Seattle
Experience

Bull
Jun 1993 - Oct 2002Chief Financial Officer• Develop a consistent financial strategy;• Develop the company’s business plan concept and follow-up• Develop and manage the budget control system• Monitor the internal financial control system• Accounting supervision and control in accordance with international standards and the national practice• IAS reporting• Creation of the cost optimization programs• Implementation of internal procedures for financial and managerial processes optimization• Relationship with banks and other financial partners • Responsible for audits and due diligences;• Finance control (P&L and cash flow) for system integration projects• Re-organization of the treasury functions within the company for the region of Central and Eastern Europe Show less

VitalGaz
Oct 2002 - Feb 2005Chief Financial Officer• Coordinate the “turn around” project for the company (definition of the transformation roadmap, mapping of business processes, development and management of a budget control system, cost optimization)

Ernst & Young
Feb 2005 - Feb 2007Senior Manager - Business and Technology Risk Services• Manage business transformation and strategy development projects.• The area of expertise includes designing and implementing methodologies and reporting procedures in accordance with Romanian and International Accounting standards, implementation of internal procedures for business processes optimization, setting business plan in accordance with the company’s strategy and objectives, developing relevant project appraisal, assistance to the creation of Shared Services Centres

SIVECO Romania
Mar 2007 - Sept 2018Vice-President Strategy & Chief Operating Officer• Coordinate activities for SIVECO business lines• Coordinate the development and optimization of company strategy.• Monitor the strategy implementation.• Manage business transformation and strategy development projects.• Coordinate business lines• Monitor, control and optimize resource allocation on project • Monitor and control contract execution within the parameters established by P&Ls• Monitor and control costs allocation and resource productivity for business lines• Manage projects that are "in crisis" (financial or operational)• Support commercial efforts of expanding the successfully completed projects• Empower lines of business managers, each team member to improve workflow and reach performance indicators Show less

ESTIM Consult
Sept 2018 - nowFounder, Strategy Advisor and Transformational CoachAfter 25 years of management and leadership experience in industries such as information technology or the energy sector, at national and international level, I chose to act as a senior advisor, mentor and coach to managers and entrepreneurs facing new challenges in their life. Whether it's about expanding business globally, accelerating growth or improving the individual or the team performance, I believe in the potential of everyone to evolve continuously, to learn new things, to be creative and to live a fulfilling life. Beyond the certifications obtained (EMBA, Professional Certified accountant, Trainer, Project manager, Transformation manager, NLP Practitioner, Certified coach), the recommendations come primarily from the teams I worked with and with whom I successfully completed very challenging and complex projects. Show less

DigiQuery
Jan 2019 - nowPartner, Strategy Advisor, Mentor and Transformational CoachI use my extensive leadership and managerial experience in supporting top executives and entrepreneurs in accomplishing their mission.Defining, planning, communicating the corporate strategy and ensuring that the strategy is put into action is a complex process. In the current V.U.C.A. environment, companies should embrace a new way of doing corporate strategy, through close dialogue and continuous feedback with all the stakeholders, including employees, suppliers, shareholders, and business partners. Each of them have different levels of understanding about a firm's goals, and objectives, and how to achieve them. Top executives should understand their stakeholders experience and perspective in order to communicate with them directly and authentically. Show less

EXEC-EDU
Oct 2019 - nowCertified Coach and TrainerProject management
Licenses & Certifications

Certified Coach
International Coaching AcademyOct 2018
New NLP Code - John Grinder
Mar 2013
EXEC-EDU
Trainer CertificateJan 2009
ACCA
Certified Accountant LevelJun 2006- View certificate

APA Membership 2025
American Psychological AssociationAug 2024
Volunteer Experience
Business Mentor
Issued by www.Antreprenoria.ro, a Romanian Business Leaders Foundation program
Associated with Doina BinigBusiness Coach
Issued by International Coaching Federation | Romania
Associated with Doina Binig
Languages
- enEnglish
- frFrench
- itItalian
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