JENNIFER NORENE

Experience

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  Boeing Commercial Airplane Group

  Jan 1989 - Jan 1992

  Project Management/Scheduling

  Contract graphic design and scheduling work for Boeing Commercial Airplane Group.

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  Adobe Systems Inc.

  Jan 1995 - Mar 1998

  Program Manager, Adobe Illustrator

  Writer, Program Manager all things Adobe Illustrator - Customer Support Role that functioned as part of Illustrator corporate team that included manufacturing, engineering, marketing, sales, support.

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  InfoAdvantage

  Mar 1998 - Sept 1999

  Client Services Director

  Client services, technical product installation and training for online project management tool.Managed product accounts growing the business, training clients and testing the product simultaneously. Managed the creation of on and offline content for this IBM Solutions Group.

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  Aquent

  Dec 1999 - Sept 2001

  Market Agent

  Creative, web and tech recruiter - start up of Nashville location. Lead market effort including the hiring and management of a market agent and 80 plus digital creative and technical talent.

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  Netcontent

  Jun 2000 - May 2003

  Account Executive

  Online syndicated content start up. Hunted, closed and maintained multiple digital marketing and research tool accounts including the American Marketing Association. Salesforce innovator. Managed created and managed Salesforce funnel and email marketing campaigns.

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  The Scooter Store

  Apr 2004 - Jun 2007

  Director, Online Marketing

  Director, team creator and leader, web site, online media planning & execution - PPC, SEO, LeadGen, Email Marketing, many test campaigns in display, pay per call, edge lead gen methods. Created a 40 million dollar annual revenue stream via digital in less then 2 years.

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  Generous Marketing

  Jul 2007 - Dec 2013

  Online Marketing Professional

  Content Marketing Social Media Marketing Video Marketing Media Buying/Traffic Acquisition Testing & Optimization Email MarketingSearch Engine OptimizationStrategic Lead ProcessingBusiness Exceleration ConsultingDesign Consulting

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  Pactera

  Aug 2013 - Jun 2016

  Program Manager, Microsoft MSCOM Operations, Premium Cloud Offering S&M, MPSIT

  PM Premier Cloud Offering S&M - PFE Contest for Engineers, MS Store PM - Content and Sales and Marketing IT Portal, SMIT SE Cloud Server Onboarding, Azure PM• On boarding Program Manager that works with internal Microsoft customers to onboard Enterprise applications - • Customers included Commercial Marketing, Consumer Marketing, Partner Marketing and MS Studios. • Collaborated with the customer, project engineers, data centers and my team to provide excellent VM, Azure and hybrid server solutions for high impact applications.Participated in a intranet redesign team as a consultant and copy writer. The MPSIT intranet was being redesigned based on a major reorganization and was also transitioning from a team site to a site that would be helpful to internal Microsoft enterprise application teams seeking hosting and other services. Show less

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  Beyond Brand Collective

  Aug 2015 - now

  I lead a team of skilled marketers in social, web site and video campaigns that solidify brand, generate awareness and create lead funnels for my clients. Our SEO programs grow our clients revenue streams by 15 - 30% often in less then one year. I serve as client director, strategist, creative director, operations manager and am in the details of SEO, web site management and content writing for all of my clients. I stay abreast of industry changes and lead my client and team accordingly. Strategic ConsultingSocial Media ManagementDigital Analytics Sales Funnel Analysis and Campaign OptimizationEmail MarketingWeb Site Creative DirectionWeb Copy Writing, StrategyWeb and Technical Project and Program ManagementStrategic ConsultingLead Generation ConsultingLead Generation System Design

  • Beyond Brand Collective

    Jul 2017 - now

  • Owner, Chief Adventure Advisor, Beyond Brand Collective - a digital agency

    May 2016 - Jun 2023

  • Consultant - Various Clients: Property Management, Children's Therapy Center, Promotions Companies

    Aug 2015 - Aug 2017
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  McClatchey

  Oct 2017 - Apr 2018

  Client Success Strategist

  Provide digital strategy coaching, research and education to sales professionals in order to grow reach and closed business for TNT Media Group.Create pre sale research from industry current tools like Vendasta, SpyFu, Borrell, SalesFuel, Tableau, Google Analytics and others. Lead strategy planning sessions resulting in a targeted proposal - coaching sales executives through the complexities of digital planning, client acquisition and ongoing campaign optimization.

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  Greenhaven Interactive

  May 2018 - Aug 2019

  Digital Marketing Consultant

  I sell web site design and development, and Search Engine Optimizations services for Greenhaven. We work with all size businesses that need help modernizing their site for appearance and relevancy to search engines.

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  YMCA of Pierce and Kitsap Counties

  Jun 2018 - Feb 2020

  Art Specialist/Instructor

  I work part time at the YMCA as an art instructor and hope to influence inclusion art programs. I am giving back within an amazing organization that serves a diverse population. My passion is inclusion of all children and adults in the arts - especially visual arts. I get to teach creative problem solving and the value of beauty to the most amazing kids. - Learn to Draw- Parent Child Painting- Painting, Ages 4-8

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  University of Nevada-Las Vegas

  May 2021 - Jun 2023

  Digital Media Instructor

  Fundamentals of Marketing LeadSearch Engine Optimization LeadContent Writing LeadIntroduction to E-Commerce LeadCustomer Relationship Management LeadSocial Media Marketing (Organic & Paid)LeadEmail Marketing LeadDigital Strategy LeadContent Marketing LeadE-Commerce LeadSocial Media

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  San Diego State University

  Jun 2021 - Jun 2023

  Digital Media Instructor

  Fundamentals of Marketing LeadSearch Engine Optimization LeadContent Writing LeadIntroduction to E-Commerce LeadCustomer Relationship Management LeadSocial Media Marketing (Organic & Paid)LeadEmail Marketing LeadDigital Strategy LeadContent Marketing LeadE-Commerce LeadSocial Media Lead

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  University of Miami

  Jul 2021 - Jun 2023

  Lead Instructor

  Fundamentals of Marketing LeadSearch Engine Optimization LeadContent Writing LeadIntroduction to E-Commerce LeadCustomer Relationship Management LeadSocial Media Marketing (Organic & Paid)LeadEmail Marketing LeadDigital Strategy LeadContent Marketing LeadE-Commerce LeadSocial Media

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  California State University, Long Beach

  Jun 2022 - Jun 2023

  Lead Instructor

  Fundamentals of Marketing LeadSearch Engine Optimization LeadContent Writing LeadIntroduction to E-Commerce LeadCustomer Relationship Management LeadSocial Media Marketing (Organic & Paid )LeadEmail Marketing LeadDigital Strategy LeadContent Marketing LeadE-Commerce LeadSocial Media