Megan Darrow

Experience

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  Windsor Fashions

  Jun 2007 - Feb 2010

  Assistant Manager

  Handled all store operations, loss prevention and made decisions by collaborating with Store Manager that directly affected store performance and profitability. Accountable for maintaining store staffed and ensuring low shrinkage results. Held keys and follows store opening and closing procedures. Treated customers and co-workers with dignity and respect.- Achieved "Gold Star" Program standards (weekly/monthly sales goals)- Delegated daily sales direction and store checklist duties- Conducted employee training & development- Controled shrink and expenses- Enforced and followed all company policies, procedures, guidelines and programs- Ensured work environment was safe and clean at all times- Gave consistent feedback and conducted regular Performance Evaluations per company guidelines- Prepared schedule and maintained proper staffing within payroll budget- Assisted with recruitment and hiring- Conducted separation and exit interviews- Maintained company Visuals standardsAbout: Established in 1950, Windsor is a family-owned business dedicated to fostering a shopping environment that celebrates a woman's unique personality. The company currently has stores all over the country and continues to expand at a national level. Windsor is an apparel and accessory company creating products that fit the life and work styles of today's junior and contemporary woman. Our mission is to serve our customers by attending to them in the most courteous and professional manner. Each customer is recognized as an individual with unique needs and tastes, and we strive to provide appealing merchandise at good value. www.windsorstore.com Show less

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  Randolph's Salon

  Jan 2010 - Sept 2012

  Marketing Coordinator, Salon Manager

  - Designed and implemented marketing packets for current and future customers. - Developed and managed online marketing campaigns to effectively drive brand awareness, engagement and traffic to social media pages. Worked with Google Adworks to create hyper local marketing campaign. - Managed a salon of over 15 stylists- Compiled press releases.- Put together promotional packets.- Developed and implemented social media strategy. Included Facebook, Twitter, Foursquare, Google+, Pinterest and YouTube.- Answered a multi-line telephone to screen, forward, and take messages. - Scheduled appointments and offered business information when needed. - Prepared and entered standard journal entries into the general ledger system and ran weekly and month end reports.- Reconciled all balance sheet accounts.About:Randolph's Salon is proud to be the recipient of the coveted Redken Excellence in Education Award in 2011 and again in 2013, for our ongoing commitment to our team's education from personal and professional growth. Randolph's Salons are Redken Elite Salons, boasting 15 Certified Haircolorists, 6 Design Stylists, 20 Redken Master Specialists and 2 Redken Artists,bringing clients the most on-point trends and advanced techniques in the industry.Recognized as a "Top 200" Salon in 2010, 2011, 2012 and 2013 by SALON TODAY Magazine, a top business publication for salon and spa owners. The magazine profiles 200 salons submitted by readers who represent 25,000 top producing salons and spas in the country.Community recognition includes being voted "Best Salon" and "Best Manicure/Pedicure" 2008, 2009, 2010, & 2011 by the Oakland Press and Clarkston News for creating standout experiences for their clients.Catering to celebrities styling needs before performing at DTE Energy Theater and he Palace of Auburn Hills, recent visiting stars have included the B-52s, The Go-Gos, and the Celine Dion entourage. Show less

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  All About Learning Inc

  Aug 2010 - Oct 2014

  Enrichment Instructor

  As an after school enrichment teacher I used advanced and unique materials to teach students grades K-8 essential Scientific, Technical, Engineering and Mathematical (STEM) skills through the construction of vehicles, structures, tools and other projects.About:All About Learning is a leading provider of enrichment school programs and classes for kids throughout the US. We offer classes for children grades kindergarten through 8th grade at your school. All About Learning was honored to be named one of the 2009 Michigan "50 Companies to Watch". We harness the motivational effects of Video Game Making, Robotics and Engineering education for kids using our unique LEGO® kits to teach Science, Technology, Engineering and Math (STEM). Show less

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  The Oakland Press

  Jan 2011 - Jan 2011

  Reporting Intern

  Here I worked under and editor and community engagement editor. I gained experience working in print, digital marketing and social media. I got the opportunity to work on putting out a daily newspaper and the effort that goes behind gaining community interested. I gained the experience of working with seasoned editors to improve my writing and marketing skills in a real world atmosphere.About: The Oakland Press is a leading source in Pontiac, Rochester, & Troy for local Michigan news, sports, business, entertainment, health, weather and other information on jobs, real estate, cars and more. TheOaklandPress.com delivers local Michigan news as it happens: Pontiac news, Rochester news, Troy news, plus news from Birmingham, Bloomfield Twp., and other towns across Oakland County. We have statewide Michigan news, national and international news for you at theoaklandpress.com. High school sports coverage, Pro sports reporters provide the latest on the Detroit Pistons, Detroit Lions, Detroit Red Wings, and Detroit Tigers. Show less

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  E.A. Sherman Publishing Co.

  Jan 2011 - Jan 2011

  Intern Journalist

  - Conveyed local news for an online audience while crafting explanatory journalism for newspaper.- Analyzed and interpreted information- Transformed interview type questions into interesting and attention grabbing articles.- Became a figure in the community through personal enthusiasm and a drive to convey attention grabbing articles.About:Local newspaper serving the Clarkston, Lake Orion, Oxford, Ortonville and Goodrich areas

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  Daily Deal Media

  Jan 2012 - Feb 2013

  Junior Editor, Content Manager, Social Media Marketer (Company No Longer In Business)

  - Responsible for content, its creation and publication of it to the Daily Deal Media and Digital MI sites. - Researched various content trends.- Socialized each posted article on each of our social pages. (Facebook, Twitter, LinkedIn, Pinterest, Tumblr and Google+)- Use of Social Media to engage with audience.- Recruit, interview and assess candidates for open positions within the company.- Oversee, edit and publish contributor and sponsored posts.- Compose original articles through in depth interviews with companies all over the country/world.- Oversee all contributor/guest posts. Seek out future contributors, edit contributor content, keep posts consistent and on schedule and socialize content. About: Daily Deal Media is the leading news, information and data resource for those interested in the Social Commerce and Daily Deal industry. Known for its breaking news and unbiased market insight, the company provides its readers with valuable insight, resources, industry reports, forums and conferences. Daily Deal Media is a media entity of Mogul Media, LLChttp://www.dailydealmedia.com/ Show less

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  AOL/American Online/Patch.com

  Feb 2012 - Dec 2012

  Multi-Media Journalist, Reporter, Website Editor

  At Patch.com I composed community based articles, social media posts, and use a variety of multi-media tools to portray them to the Lake Orion and Oakland Township Community. In addition, I recruited local bloggers to write for the hyper-local news source and volunteered throughout the community to gain insight and develop relationships. I also used social media, Patch.com newsletters and personal enthusiasm to drive awareness and traffic to both our Social Media and Patch.com site.About:Patch reports on everything you need to know about your town, from local government to school news to what to do with your family this weekend. And your local Patch makes it easy for you and your neighbors to connect and post your news and events too. All of this, plus comprehensive listings of local restaurants and shops, home improvement services and businesses, events, and more – all in one place – in over 1,000 communities and counting.http://oaklandtownship.patch.com/ Show less

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  Spa on the Lake

  Jan 2013 - Jan 2014

  Social Media & Marketing Coordinator, Spa Manager

  - Responsible for all digital and guerilla marketing efforts.- Sought out and directed all donations, charity events and promotional events (Personally attended chamber, sports, charity and community events. Set up tables, signs, designed and handed out coupons, brochures and provided spa information.)- Oversaw all social media sites (Google+, Facebook, Tumblr, Twitter, Pinterest, Instagram)- Complied/designed all press releases, monthly newsletters, and bi-weekly e-blasts.- Set up all marketing and advertising initiatives. (Coupons, retail & service promotions, referral program)- Set up customer retention efforts & practices- Worked with local businesses to put together joint/cross promotions- Contacted local news sources, composed all press releases- Answered a multi-line telephone to screen, forward, and take messages.- Scheduled appointments and offered business information when needed. - Prepared and entered standard journal entries into the general ledger system and ran weekly and month end reports.- Reconciled all balance sheet accounts.About: Spa on the Lake is a beautifully decorated Victorian home dating back to the 1800s. The spas professional staff offers a range of services; including: massages, facials, manicures, pedicures, waxing and more. The spa has been voted Best of the Best in 2009, 2010, 2011, 2012 and 2013 in a range of categories (Best massage, best manicure, best customer service and best curbside appeal) by the Lake Orion community. In addition Spa on the Lake has received the covented “Top Ten Green Spa Award” by Organic magazine, SpaFinder’s Crystal Award Winner – November 2012 “Favorite Michigan Spa”, Celebrated Living Platinum List - 2013 “Top 25” and SpaFinder’s Reader’s Choice Award – July 2013.https://twitter.com/SpaOnTheLakehttps://www.facebook.com/pages/Spa-On-Lake-Orion/371203369598823http://www.pinterest.com/spaonlakeorion/boards/ Show less

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  GP Strategies Corporation

  Nov 2013 - Oct 2014

  Marketing Communications Specialist

  - Developed, nurtured and grew B2B social media program and strategy on LinkedIn and Twitter.Global social media program strategy included campaign planning, content, social team alignment, policy, crisis communication, governance, paid advertising and re-marketing, conversion and analytics.- Strategized individual page keyword optimization and monitored company sentiment using Google Analytics, Syomos & MOZ on-page grader.- Increased page visit duration, on average, by 1.15 and decreased bounce rate, on average, by 18%.Managed CRM software to nurture leads and develop electronic campaign plan (Eloqua and Salesforce).Organized and developed bi-weekly webinars along with coinciding blog entries, white papers and social media strategy.- Worked with Subject Matter Experts and Thought Leaders to increase brand exposure and engagement. - Carried out follow-back campaign to gain valuable and diverse social media followers. Followback campaign resulted in a 7% organic increase in social media following.http://www.linkedin.com/company/gp-strategies-corporationhttp://blog.gpstrategies.com/https://twitter.com/gpcorp/ Show less

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  Birdwell Agency

  Oct 2014 - Sept 2015

  Marketing Manager

  - Developed & implemented 90 day marketing campaign for Pensacola Downtown Improvement Board focused on social media engagement and digital ads. Managed multi-channel advertising: radio, TV spots, internet banner ads, e-blasts & social media.- Campaign had 9,000,000 impressions overall and increased qualified Facebook leads by 3,000. Multiple e-blast strategically sent to 50,000 recipients had 24% open rate and 9% click through rate (vs national average of 2.5%). - Oversaw development, design and execution of the social media marketing initiatives, content strategies and related creative deployments on behalf of 10 clients.- Worked with start-up company, Tablevogue, to optimize website, social media strategy, pitch concepts, press releases and cart to customer e-mail campaigns. Utilized Wordpress, SalesForce, Big Commerce, Google Analytics and Campaign Monitor.- General all-inclusive agency work: created original social media posts, e-mail marketing campaigns, organized photo shoots, designed brochures, website updates, content creation, brand development & storytelling.- Sought after new business through RFP response, cold calling and pitching to clients at trade shows. Set up meetings for CEO and assisted in putting together company information needed for potential clients.- Aided CEO in all administrative, clerical, and special project support. Followed up on all assignments delegated to others as to status and completion deadlines. Show less

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  Karst Media Group

  Oct 2015 - Mar 2020

  Online Operations & Communications Coordinator

  - Worked with team to execute social media and content strategies, including but not limited to: social media promotions/contests, cross-channel content, influencer marketing campaigns & social media audits.- 2020 Cutest Baby Contest (day one) resulted in 30k+ unique users, 117,000+ ad impressions- - 2019 Cutest Toddler Contest resulted in 41k+ unique user visits, 468,886 total ad impressions- Worked closely with Chief Executive Officer to create and implement sales and business development strategies for fast-growing digital/print magazine. - Successfully sold advertising targeting the companys Central Florida demographic to companies such as Orlando Heath, Community Health Centers, Advent Health For Women, Care Now Urgent Care, Zarzaur Law, The YMCA of Central Florida, Devereux Advanced Behavioral Health, The Escambia-Santa Rosa Bar Association, Advent Health, UCF Health, Baldwin Park ER and Bowden Law.- Responsible for all aspects of the sales process, including: target market research, cold calling, value proposition delivery, objection handling, sale close and ongoing account management. Show less

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  Nemours

  Sept 2017 - Sept 2022

  Marketing, Public Relations and Community Relations Manager

  - Planned, directed, and monitored all aspects of marketing communications and public relations initiatives on time and within established budget parameters with a focus on state-wide telemedicine program, Nemours health system, and national early literacy program.- Served as the Community Relations team's resource for community outreach strategy and implementation. Built and maintained key relationships with valuable community partners across the Panhandle.- Managed community outreach initiatives through directing local events, ensuring the alignment of company messaging and displays were up to enterprise brand standards. Events brought together more than 80 recruited associates and outside volunteers yearly.- Collaborated with a diverse range of internal and external stakeholders (government, NGO partners, agencies, contractors, etc.) to drive awareness and support local community initiatives.Handled clinic communications, social media, crisis communications, media placements, medical research, community awards, charitable gifts, medical breakthroughs, celebrity relations and hospital video production. Composed and edited all external press releases and served as spokesman, fostering media relationships across the panhandle. Placements included, but were not limited to PNJ, WEAR, WKRG, NWFL Daily News, and Blab TV.- Created a variety of digital marketing assets including video news releases, videos for social media and photography, ensuring all of the products adhere to brand standards. Drafted written communications products including internal fact sheets, award speeches and talking points ensuring each included accurate information and on-brand key messaging. - Supported clinic chief of medicine, chief of surgery and division chiefs in all public relations, internal communications, marketing efforts to potential guardians of patients. Show less

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  Presbyterian Healthcare Foundation

  Dec 2021 - Aug 2022

  Director of Communications
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  City of Clovis, New Mexico

  Sept 2022 - Jun 2024

  Marketing, Communications and Grant Coordination
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  Alaska Department of Health

  Aug 2024 - now

  Public Information Officer