Lea Ji Yeon Lim

Experience

• 

  Highre (Techstars '20)

  Jan 2020 - Apr 2021

  • Achieved over 100% increase in traffic on company social media channels including LinkedIn, Medium, Youtube, Instagram, and Facebook; monitored performance using Google Analytics.• Audited SEO for the company's main website to improve search engine visibility and drive organic traffic.• Produced and filmed 60+ videos covering recruitment, career advice, visa applications, and career services in various industries. - Established monthly newsletter campaign.- Managed social media platforms such as Facebook, Instagram and Twitter.

  • Marketing Lead

    Jul 2020 - Apr 2021

  • University Audience Marketing

    Jan 2020 - Jun 2020
• 

  UNICEPTA

  Mar 2020 - now

  Freelance Research Assistant

  • Conducted in-depth media analysis on AI's impact on cybersecurity and enterprise networks for a confidential client, providing strategic insights on automation and machine learning.• Generated daily reports on UNICEF emergency projects to assess fundraising opportunities in Korea and analyzed public behaviors using various tools.• Leveraged skills in media analysis, research, and data interpretation to support UNICEPTA's remote operations in London, England.

• 

  아웃코드

  Apr 2021 - Jul 2024

  In my role as a Product Manager at Outcode, I conducted competitive analysis in the Korean ‘workflow automation’ market to strategically position our product. Collaborating with the CEO, we developed new KPI frameworks using user data from MySQL to drive data-informed decisions. Additionally, I led user testing through in-person interviews to gather comprehensive feedback from diverse companies. • Established user onboarding pipelines using MySQL databases and automation tools within the company product.• Managed user training and sales processes through various customer support channels and workshops.• Published content on no-code and low-code markets, providing technical tips and guides on product usage.

  • Product Manager

    Nov 2023 - Jul 2024

  • Product Marketing Specialist

    Apr 2021 - Nov 2023
• 

  Firescope

  Oct 2023 - now

  Global Product Strategist

  In my role as a Global Product Strategist at Firescope, I conducted market research to redefine our value proposition and tailor the Go-To-Market approach for the US and Australian regions. By developing GTM plans, including pricing strategies and partnership development, I successfully achieved a 500% increase in website and user guide traffic in just 6 months through SEO and localization strategies.