
Subith Kanathur
Marketing Executive

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About me
Associate Manager @ PhonePe | Process Improvement - BFSI | Lean Six Sigma Green Belt
Education

New Horizon College of Engineering
2012 - 2014Master’s Degree MBA Marketing A+Activities and Societies: Debate team, Seminars
Experience

Career Concern Educational Trust
Jun 2011 - Jul 2013Marketing Executive• Visiting potential customers for new business.• Conducting exhibitions and student campaigns.• Public speaking on behalf of the company.• Helping to develop annual marketing plans.• Rendering best quality service.• Managing campaigns on social media.• Coordinate and handle technical queries. • Imparting education product training to the team from time to time.• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign. Show less

SN Creation Apparel Pvt. Ltd
Aug 2014 - Aug 2015Business Development Executive• Maintain excellent customer relationship and data base.• Monitor and report on all activities.• Evaluating marketing campaigns.• Negotiating contracts.• Conducting trade shows and exhibitions.• Monitoring competitor activity.• Ability to influence decision makers.• Develop and maintain relations with local vendors as applicable.• Gather market and customer information and provide feedback on buying trends.• Provide regular feedback to senior management about market place and Competitor activity.• Identify requirements for new products and services to anticipate and potentially lead the market. Show less

Poppinz Media LLC
Oct 2015 - May 2016Marketing Executive• Establishes, develops and maintains business relationships with current customers and prospectivecustomers in the assigned territory/market segment to generate new business for the organization’sproducts/services.• Makes telephone calls and in-person visits and presentations to existing and prospective customers.• Researches sources for developing prospective customers and for information to determine their potential.• Develops clear and effective written proposals/quotations for current and prospective customers.• Expedites the resolution of customer problems and complaints.• Coordinates sales effort with marketing, sales management, accounting, logistics and technical servicegroups.• Analyzes the territory/market’s potential and determines the value of existing and prospective customersvalue to the organization.• Creates and manages a customer value plan for existing customers highlighting profile, share and valueopportunities.• Identifies advantages and compares organization’s products/services.• Plans and organizes personal sales strategy by maximizing the Return on Time Investment for theterritory/segment.• Supplies management with oral and written reports on customer needs, problems, interests, competitiveactivities, and potential for new products and services.• Keeps abreast of product applications, technical services, market conditions, competitive activities,advertising and promotional trends through the reading of pertinent literature and consulting with marketingand technical service areas.• Participates in trade shows and conventions. Show less

Cuemath
Sept 2016 - Dec 2017Sr. Associate Quality Assurance Analyst• Call Audits & Process Hygiene• Develop and review Quality Rubrics• Real time update of QC Dashboard and rectification of Errors.• Provide Quality Coaching and Feedback Sessions to Associates• Release weekly and Monthly QC Dashboard.• Handling Knowlarity (Cloud-telephone provider) Issues.

AcadGild
Apr 2018 - Nov 2018Senior Analyst Quality Assurance and Control• Designed and Implemented Sales Quality Process for 50 member Sales team.• Developed Parametric Quality Rubric and Audit Process, Improved sales productivity and efficiency by 20%. • Implemented Quality Feedback Sessions & Retraining for Sales Team.• Release Quality Dashboard (Weekly/Monthly)• Handling CRM and Telephone provider Vendors, resolving issues and implemented Dialer Automation.• Release Agent Productivity Reports Daily/Monthly (US/India)• Analyse Lead Quality Show less

PhonePe
Feb 2019 - now• Identify Customer Journey reengineering opportunities through strategic reviews/metrics analysis/VOC analysis, and benchmarkingto optimize existing processes.• Ideate/create and lead new projects focused on customer experience, automation-leverage, and measurable goals/business impact.• Lead efforts to implement process Control and Management - process mapping, designing, documentation, metrics, monitoringsystems, and process ownership.• Maintain project performance measures on a regular basis to report to leadership on project status• Act as a coordinator for all the process and Customer Support related requirements for specific Change Management efforts orlaunch of new customer journey flows for new products.• Structured problem-solving skills and experience: Use a systematic, disciplined and fact-based process that gets to the root cause ofproblems•Built multiple guided workflows for PhonePe Customer Support Bot and other automation platforms• Handled new product launches which required complete CX readiness included customer journeymapping, anomaly detection, FAQs, processes, BOT flows, CS tools, advisors’ readiness, training, tracking and improving post launchmetrics. Show less
Associate Manager
Jul 2023 - nowSenior Process Designer ll
Aug 2021 - Jul 2023Senior Process Designer
Feb 2019 - Jul 2021
Licenses & Certifications
- View certificate

Portrait Photography: Ten Styles with One Light
LinkedInMar 2018 - View certificate

Problem Solving Techniques
LinkedInMar 2018 - View certificate

Selling with Stories
LinkedInMar 2018 - View certificate

Enhancing Your Productivity
LinkedInMar 2018 - View certificate

Transitioning from Manager to Leader
LinkedInMar 2018 - View certificate

Embracing Change
LinkedInMar 2018 - View certificate

Achieving Your Goals
LinkedInMar 2018 - View certificate

Influencing Others
LinkedInMar 2018 - View certificate

Lean Six Sigma Green Belt
International Management ConsultancySept 2023 - View certificate

Improving Your Judgment
LinkedInMar 2018 - View certificate

Holding Yourself Accountable
LinkedInMar 2018 - View certificate

Acing Your Interview
LinkedInMar 2018 - View certificate

Decision-Making Strategies
LinkedInMar 2018 - View certificate

Business Writing Principles
LinkedInMar 2018 - View certificate

Building Self-Confidence
LinkedInMar 2018 - View certificate

Negotiation
LinkedInMar 2018
Languages
- enEnglish
- maMalayalam
- hiHindi
- taTamil
- kaKannada
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