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Chhaya Badri

Chhaya Badri

Global Marketing Manager

Followers of Chhaya Badri993 followers
location of Chhaya BadriChennai, Tamil Nadu, India

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  • Timeline

  • About me

    (she/her) Data Driven B2B Product Marketing ⚑️ | Sales Enablement πŸ‘‘| GTM

  • Education

    • National University of Singapore

      -

    • Occidental College

      -

      Activities and Societies: Trustees Scholar Oxy International Scholar Richter Fellow

    • Yonsei University μ—°μ„ΈλŒ€ν•™κ΅

      -
      Master of Business Administration (MBA)

      Activities and Societies: Yonsei Student Ambassador Yonsei Entrepreneurship Advisor

  • Experience

    • RAK Investment Authority (RAKIA)

      Sept 2008 - Jun 2011
      Global Marketing Manager

      UAE wealth fund spanning $600M+ real estate brokerage, including consumer products and venture investing. As Fund Marketing Manager for a fund of funds, defined strategic roadmaps for public relations, B2B digital marketing campaigns, integrating data and multi-channel techniques to meet specific marketing goals. Defined strategic roadmaps for public relations and digital marketing campaigns, integrating data and omni-channel techniques to out do specific marketing goals.

    • Kakao Corp

      Jan 2012 - Jan 2013
      Product Marketing Manager

      Led foreign B2B advertising for the No.1 Internet company in South Korea and operator of KakaoTalk – a messaging application with 220M+ registered users. Served in the Mobile Advertising division, leading mobile game ad campaigns and driving customer interaction on the messaging platform. Optimized ad-spend, outlined strategies for marketing assets, OOH and digital campaigns.

    • Skiplist.io

      May 2014 - Jun 2018
      Head of Marketing

      Built SaaS & lead generation platform that helped 250+ wellness providers generate 34K+ Marketing Qualified Leads (MQL) and $7M+ in pipeline activity. Built ground-up, raised $$$, owned brand and marketing strategy, product design and development, and cross-platform sales.

    • JammHQ

      Jan 2020 - Jan 2021
      Head of Product Marketing & Growth

      Whatever it takes to get from 0 to 1 and beyond. Led marketing campaigns, collaborating on product design, engineering, and roadmap development. Manage, launch, coach, develop and optimize high marketing impact using platforms like GA, Mailchimp, Intercom, Amplitude and many more, Designed overall lifecycle strategy, website copy, launch features, and maintain video assets enhance social media presence, and drive omnichannel customer interaction.

    • ABC Fitness

      Jan 2021 - Sept 2021
      Principal Product Marketing Manager

      Design and execute launch, lifecycle and multimedia content strategy for the #1 Fitness Solutions provider with leading mobile, payments and video fitness products with ARR running into several hundreds of millions.

    • Branch

      Sept 2021 - Oct 2022
      Senior Product Marketing Manager

  • Licenses & Certifications

    • Certified Product Marketing Manager (CPMM)

      Pragmatic Institute
      Mar 2022