Faizan Altaf

Experience

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  Lahore School of Economics

  Jan 2016 - May 2016

  Academic Researcher

  -Identifying, analyzing and evaluating Factors Affecting Profitability of Islamic Banks. -Determining responsiveness of Islamic and Conventional Banks to micro and macro economic shocks -Determining long run trends of Islamic Banks with regards to profitability (ROA and ROE)

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  OPPO

  Jan 2018 - Aug 2018

  • Determining best media outlet mix for different campaigns:-Evaluating and buying media properties.-Optimizing advertising strategies for varying audiences and channels.-Assessing ALT and BLT media properties and negotiating to close competitive deals.-Designing and reviewing advertising budgets. • Long term and Short term campaign management: -Monitoring and optimizing creatives and ensuring a cohesive advertising message across campaigns.-Regularly devising Summary Analysis Reports of campaigns.-Identifying issues, correcting disturbances and thus, increasing effectiveness of ad campaigns.• Organizing Launch Events -Creating rundown and delegating tasks to team mates -Negotiating price and devising event plan with Event Agency • Competitor Monitoring and Analysis• Establishing controlled positive image of company in media industry • Building and maintaining authentic rapport with reporters, journalists and editors and media industry. • KOL and celebrity management Show less - Developing marketing communications plans including strategy, goals, budget and tactics.- Developing media relations strategies, seeking high-level placements in print, broadcast and online media.- Managing KOLS & feature negotiations for the Brand.- Successfully aligned Contracts internationally with L’Oreal Paris, Deepika Paduokone, Careem, Iflix, Pakistan Super League (PSL).- Coordinating BTL activations (Launch Events, Media Conferences, Fashion Shows...) - Planning, designing and executing social media strategy for campaigns and events- Track, report and evaluate campaign KPIs and metrics Show less

  • Manager, Media and Advertising

    Jun 2018 - Aug 2018

  • Marketing & PR Executive

    Jan 2018 - Jun 2018
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  180 Degrees Consulting

  Sept 2018 - Dec 2019

  Co-Founder - Marketing Lead

  180 Degrees Consulting is the world’s largest student-run consulting organization that provides high quality professional consulting services to non-profit organizations.• Founded a university-based consulting organization by assembling volunteer teams and designing the branch’s marketing strategy for acquiring clients and increasing student engagement on campus.• Conducted market research and analyzed the data to identify qualified leads and to conceptualize targeted marketing strategies.• Lead the Marketing and PR teams to develop and execute BTL marketing campaigns using different channels that boosted on-ground activation and resulted in over 5000 interactions.• Conceptualized and executed a targeted digital marketing campaign using social media and Email resulting in a 40% Conversion Rate allowing 180DC to recruit top talent. Show less

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  Adastra North America

  Dec 2019 - Sept 2020

  Marketing and Business Development Specialist

  • Enabled the CEO to identify Lead Generation as the key marketing objective for 2020 and spearheaded marketing & communications strategies. • Implemented a Social Media marketing strategy that maximized engagement, increased awareness, and established thought leadership on Facebook, Instagram, LinkedIn, and Twitter.• Designed a variety of sales and marketing collateral, including sales presentations and product overviews, to effectively communicate Adastra’s services externally and to better educate clients.• Maximized organic traffic to the company’s website by producing high-quality content, optimizing targeted keywords, and employing best practices to improve SEO ranking.• Performed extensive competitor analysis to better understand their pricing and marketing techniques enabling Adastra to establish marketing benchmarks and position a successful product for the start-up and SME markets.• Identified and pursued qualified leads by maintaining strong relationships with Adastra’s existing clients to better understand how Adastra Digital can provide value to their business. Show less

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  OneLocal

  Jan 2021 - Jan 2022

  External Process Specialist

  OneLocal provides SaaS solutions to small and medium businesses (SMBs) across the world. We offer our clients 7 highly impactful digital marketing solution products and aim to be the perfect solutions partner by bringing together the right mix of technologies and local marketing expertise.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Ensuring that all client deliverables (SEO optimized web copies, Blog content, etc.) are up to standard and successfully meet clients' goals and expectations. - Monitoring turnaround times and ensuring all deliverables are completed in a timely manner. - Handling and incorporating client feedback and vision to maximize the value of all deliverables. 𝐏𝐞𝐨𝐩𝐥𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Devising a streamlined and highly scalable full cycle recruitment process for freelancers. - Managing, training, and evaluating a pool of freelancers. - Overseeing freelancer compensations and payments to attract and retain quality freelancers. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 + 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬- Developing and implementing a data gathering framework to quantify and analyze the quality of deliverables. Laying foundations for predictive analysis to forecast content demand and supply. - Designed a QA system to monitor, analyze and forecast the performance of freelancers. - Developing dashboards to visualize the aforementioned information. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Centralized all Content touchpoints within the organization by facilitating the migration of manual delegation processes over to a ticketing system. - Working alongside other stakeholders to shorten turnaround times of deliverables. Show less

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  Airlift Technologies

  Jan 2022 - Jul 2022

  People Analyst

  Recruitment Analytics- Creating WoW and MoM pipeline health and movement dashboards of 25,000+ candidates per month across various divisions. - Analyzing ATS data to track overall recruitment performance, source effectiveness, recruiter performance, and other metrics.- Identifying bottlenecks and initiating projects in collaboration with key stakeholders to boost recruitment effectiveness and efficiency.- Devising playbooks and documentation to improve and maintain the integrity of ATS data. Employee Journey/Life cycle Analysis- Developing data gathering frameworks to capture, analyze and report employee journey insights - Onboarding survey analysis - 30.60/90-day Ratings - Grievance reporting - L&D Adoption Performance Analytics- Identifying top performers vs mean vs laggards. - Analyzing performance bell curve to aid with calibration analysis Employee Engagement Analytics- Conducting Q/Q Employee NPS analysis by division, teams, managers, and employee demographics- Running sessions with org, function, and team leads to devise action plans to boost employee engagement. Headcount Analytics- Creating attrition analysis dashboards and reports- New hires, headcount, and diversity analysis In-works: People Insights- Building regression models to predict attrition, performance, and hiring needs. - Building candidate NPS gathering framework to actively monitor candidate experience and recruiter performance. Show less

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  SadaPay

  Oct 2022 - now

  Product Manager - Cards