Michael Anft

Experience

• 

  Ziff-Davis Publishing

  May 1993 - Jul 1995

  Editor PC Magazine / Windows Magazine

  - Test editor PC Professional, Windows Magazine- Performed usability tests and focus groups with end customers- Founded Usability lab/testing methodology

• 

  Ludwig-Maximilians-University of Munich

  Jan 1994 - Jan 1996

  Senior Lecturer Human Factors Engineering

  Lectures on Software Ergonomics: User oriented SW design, Usability Testing, Usability evaluation methods

• 

  Siemens Corporate Technology

  Sept 1995 - Apr 1997

  Consultant (in-house)

  - Consultant for product definition, innovation, customer orientation, QFD methodology, requirements engineering- Special project: home automation solutions- User Interface Design consulting projects- Usability lab/testing methodology introduced- Styleguide creation

• 

  Siemens ICM

  Jan 1998 - Jan 2002

  Innovation & User Interface Design

  - Innovation / Business development: wearable communication, online services- Created user interface of wrist watch phone (world smallest mobile phone at this time)

• 

  Groetsch & anft GbR

  Jan 1998 - Jan 2002

  Managing partner and advisor

  - Market research services- Consulting, definition, analysis of customer satisfaction surveys, employee surveys, internal customer relation surveys- Company communication analysis- Product idea evaluation by potential end customers (member of supervisory board Hyve AG in founding phase)

• 

  Siemens ICM

  Sept 2002 - Mar 2004

  Product Manager User Interface Design

  - User Interface Design, logos, ring tones, themes- Handling of ODM projects (Denmark, France)

• 

  Gigaset Communications

  Apr 2004 - now

  Product definition & product (lifecycle) management: - DECT IP multicell System- DECT IP single cell- DECT handsets- Cloud servicesProfessional SCRUM Product Owner (agile SW development)Foundation team member of new business segment ‘Gigaset pro’ for business customers Created DECT VoIP product lineProduct Management of Yahoo Messenger supporting deviceProduct Management of first Gigaset Skype supporting deviceProduct definition & product management of one of the best selling DECT devicesODM projects wiht Chinese partnersTeam leadership: interdisciplinary, internationalPortfolio Management Consumer DECT phones

  • Senior Product Manager 'Business Products'

    Jan 2011 - now

  • Senior Product Manager 'Cordless Phones'

    Apr 2004 - Dec 2010