Iris Crowe-Lerma, MPH, PMP

Iris Crowe-Lerma, MPH, PMP

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location of Iris Crowe-Lerma, MPH, PMPSan Diego, California, United States

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  • Timeline

  • About me

    Sr. Director, Research Operations at Rescue | The Behavior Change Agency

  • Education

    • University of California, Santa Barbara

      2004 - 2008
      BA Communication, Exercise & Health Science

      Activities and Societies: Students Teaching Alcohol and Drug Responsibility (STAR), Communication Association, Research Assistant for the Communication Department

    • San Diego State University-California State University

      2013 - 2015
      Master of Public Health (MPH) Health Promotion and Behavioral Science
  • Experience

    • UC Santa Barbara

      Mar 2007 - Aug 2008

      - Advised students on the appropriate tutoring courses to take based on their individual circumstances.- Performed clerical duties including appointment scheduling, word processing, and filing.- Maintained over 8,000 student files a year, managed student databases and completed data entry. - Assisted in the development, management and evaluation of events promoting positive health choices.- Coordinated events by acquiring locations and permissions for use, adhering to budgets, recruiting volunteers, distributing marketing materials and obtaining or producing all event material.- Conducted presentations to at-risk communities on and off campus.

      • Intake Counselor & Data Entry Clerk

        Sept 2006 - Aug 2008
      • Peer Health Educator & Special Events Intern

        Mar 2007 - Jun 2007
    • Glendon Association

      Jan 2008 - Jun 2008
      Marketing & Public Relations Intern

      - Developed and distributed press kits for national circulation via online and media outlets.- Assisted in the planning and execution of promotional and informational events.- Initiated and retained contacts with international film distributors to circulate Glendon’s films.- Maintained donor, volunteer and participant contact files as well as database information.

    • Associated Students, San Diego State University

      Aug 2008 - Sept 2010
      Programs Assistant

      - Assisted in the management and execution of nearly 150 campus events per year.- Co-advised the Cultural Arts & Special Events student board of 60 volunteers.- Assisted in managing a $1.1M budget.- Prepared, reviewed and revised contracts for performers, speakers, vendors and sponsors.- Developed and executed detailed marketing campaigns for events throughout the year.

    • Evans & Peck

      Oct 2010 - Mar 2011
      Administrative Assistant

      - Assisted a staff of nearly 40 members with individual projects and assignments.- Provided administrative support including processing expense reports, preparing project reports and arranging travel and accommodation.- Corresponded with high end clientele to assist with smooth continuation of company projects.

    • UC San Diego

      Jun 2011 - Jun 2015

      - Directed operations at The Zone, a university well-being resource center; managed a team of professional and student staff and provided the team with regular growth and development opportunities.- Managed the planning and execution of 325+ well-being related programs and events per year serving nearly 20,000 annual student visits by June of 2015.- Directed program assessment and analysis efforts; utilized data, alongside industry trends, to continually improve programs and processes leading to a nearly 300% increase in student utilization of The Zone over a four-year period.- Managed all forms of marketing, including website, social media, online and print media.- Partnered with internal university teams, external vendors, and local community groups to design, develop, and annually scale successful programs, events, and innovative experiential education opportunities. Show less

      • Program Director for Health Promotion Services

        Aug 2011 - Jun 2015
      • Development Assistant

        Jun 2011 - Aug 2011
    • Qualcomm

      Jun 2015 - Dec 2016
      Health Promotion Specialist

      - Managed wellness incentive program serving 20,000+ employees and spouses annually; coordinated nationwide onsite biometric screenings serving 7,500+.- Led health communication and messaging efforts for domestic and global programs.- Led GEHS program assessment and analysis efforts; used data, alongside industry trends, to identify and inform key populations in need of tailored and/or targeted communications, programming, and educational experiences.- Collaborated with teams companywide to implement built environment changes that support employee well-being.- Managed external partner and vendor relationships, as well as liaised collaborations between external and internal partners, to support implementation of scalable and innovative programs, events, and processes.- Coordinated annual onsite flu vaccine clinics across domestic locations, serving 5,000+ employees annually. Show less

    • Rescue | The Behavior Change Agency

      Sept 2016 - Mar 2017
      Research Associate

      - Coordinated research projects designed to inform health communication campaigns aimed at improving health behaviors among teens and young adults. - Supported the development of a new nationwide STD/HIV prevention campaign in partnership with the CDC Foundation.- Managed end-to-end research operations including strategy development, internal and external partner relations, budget planning and tracking, focus group coordination, communication development, and analysis and reporting.- Recruited youth for in-person and online focus groups across the country. - Developed research instruments, analyzed data and synthesized findings. Show less

    • Qualcomm

      Mar 2017 - Mar 2018
      Global Employee Health Services - Program Manager

      - Managed event arm of company’s annual US wellness program, serving 20,000+ participants; developed project timeline and worked with internal partners and external vendors to successfully scale and execute 180 nationwide events within a 3-month period.- Managed GEHS global communications; partnered with Corporate Communications team to develop tailored materials and branding for various health, wellness, and educational programs.- Planned and executed global health observances, including World Health Day and World Diabetes Day, to build global awareness of health risks and preventive practices via educational experiences and events. Show less

    • Remote Year

      Apr 2017 - Apr 2018
      Participant

      - Active member of a community of 50+ talented and motivated digital nomads traveling together and working independently while living in 12 cities around the globe for 12 months. - Cities included: Split, Croatia; Prague, Czech Republic; Lisbon, Portugal; Sofia, Bulgaria; Hanoi, Vietnam; Chiang Mai, Thailand; Kyoto, Japan; Kuala Lumpur, Malaysia; Lima, Peru; Medellín, Colombia; Bogota, Colombia; Mexico City, Mexico.

    • Rustic Pathways

      Jun 2018 - Aug 2018
      Program Leader

      - Managed groups of high school students traveling to the Dominican Republic to complete philanthropic work to serve and build the capacity of local marginalized communities. - Collaborated with local community leaders to support the work of community-addressed needs and projects. - Facilitated challenging yet eye-opening discussions with students related to race, migration, privilege, and poverty in an effort to expand their perspectives and foster provocative and profound conversations among them. - Managed medical incidents and emergency situations with an urgent yet composed demeanor, always with the goal of getting the student back to optimal well-being as soon as possible. Show less

    • Rescue | The Behavior Change Agency

      Aug 2018 - now

      - Led project management efforts for several multi-year research projects sponsored by the FDA Center for Tobacco Products.- Managed timelines and budgets for research projects designed to inform health communication campaigns aimed at improving health behaviors among at-risk teens and young adults throughout the US. - Managed implementation of nationwide data collection and analysis efforts aimed at building behavior change campaigns for at-risk populations. - Coordinated with organizations across the US to outreach and recruit at-risk populations for in-person focus groups. - Facilitated discussions with teens to garner valuable insights that will help build an effective tailored campaign.- Performed thorough qualitative and quantitative analysis, developed summary of findings, and reported out recommendations for both internal and external client presentations. Show less

      • Senior Director, Research Operations

        Oct 2022 - now
      • Director, Research Operations

        Aug 2021 - Oct 2022
      • Associate Director, Research Project Management

        Dec 2020 - Aug 2021
      • Senior Research Project Manager

        Aug 2018 - Dec 2020
  • Licenses & Certifications

    • Project Management Professional (PMP)

      Project Management Institute
      Jun 2022
  • Volunteer Experience

    • Outreach Volunteer

      Issued by StandUp for Kids -National on Jan 2019
      StandUp for Kids -NationalAssociated with Iris Crowe-Lerma, MPH, PMP
    • Event Volunteer

      Issued by Cystic Fibrosis Foundation on Jun 2005
      Cystic Fibrosis FoundationAssociated with Iris Crowe-Lerma, MPH, PMP