Dr Andrew Haug

Experience

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  Lifestyle Fitness

  Jan 1996 - Jan 2000

  General Manager

  Reporting to the Board of Directors fully accountable for maximising financial, operational and staffing efficiency, revenues and bottom line profitability of the business by steering continuous change initiatives while devising policies and procedures that would support ongoing sustainable business growth.Executed staffing policies and procedures; created a strong sales culture; and adopted a hands-on leadership approach to train, inspire and develop a 35-strong highly talented team of professional sales and administrative staff that were outstripping corporate sales target. Developed a new business structure, setting critical benchmarking standards, and devising non-negotiables within the sales team to facilitate achievement of aggressive business objectives, and addressed steep marketing costs and high client turnover by creating internal marketing campaigns that focussed mainly on referrals and member retention. Notably these initiatives boosted membership from 500 to 2,500 within the first seven months of operation. Show less

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  CORPFIT TRAINING SERVICES

  Jan 2000 - Jan 2001

  Business Manager

  Developed and implemented strategic business development and sales training initiatives that built a sustainable and competitive corporate advantage to strengthen overall market positioning which accelerated business growth and transitioned the company from a single office start-up business to a nationally represented operation with 9 offices, becoming one of the largest privately owned training organisations in Australia; developed and implemented profit generating business development and marketing initiatives and positioned the business for continued profitability following the creation of separate business units; and secured new business accounts by forging alliances with senior executives/divisional managers at ASX top 100 level and smaller business entities Show less

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  Fernwood Women's Health Clubs

  Jan 2001 - Jan 2003

  Strategic Operations Advisor

  Developed and implemented unified and cohesive internal policies/procedures and a strategic standards and compliance manual resulting in a standardisation and compliance within the organisation nationwide and realigned company’s expectations and business goals, enhanced cohesion and communication between franchisee and franchisor, and strengthened overall corporate branding within the marketplace.

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  Western Bulldogs

  Jan 2005 - Jan 2006

  Senior Sales and Marketing Executive

  Elevated the corporate brand/profile throughout the industry following the overhaul of an undefined and ineffective marketing plan into a structured and comprehensive communications plan (including sales objectives, brand strategies and the implementation of direct marketing and public relations campaigns).Developed and implemented a corporate partnerships sponsorship strategy that met business objectives to identify new corporate partners and grow the sponsorship portfolio.Developed benchmarking initiatives that optimised existing business models and ensured the re-signing of major sponsors and clients.Identified, researched and pursued new opportunities within commercial, government and industry for investment (personally responsible for $1.1M in new revenue sales). Show less

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  Debitsuccess Pty Ltd

  Jan 2006 - Apr 2010

  National Sales Manager

  Recruited to turnaround plateuing and declining revenue during an intense period of strong market competition. Devised initiatives to overcome and reduce the risk profile by increasing the bottom 20% of the business, and developed and implemented a strategic marketing plan which included branding; client lifetime value; and metrics for measuring corporate service quality. Achieved significant growth in business of 32% within the first year and 31% in the second. Averaged in excess of 20% year on year growth over a four-year period. Show less

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  Initiative Sport

  Apr 2010 - Sept 2015

  National Commercial Manager

  Managed the end-to-end processes of all commercial activity within the business (generating in excess of $5M annually). Developed and implemented sales and marketing strategies and high impact business plans. Developed a marketing and sales plan which identified synergies across national sporting organisations and opportunities for additional revenue growth (now adopted as part of the overall corporate strategy).Significant achievements included:Developed and implemented the commercial rights for The Special Olympics 2013 Asia Pacific Games (positioned by the NSW State Government as the number one international community event in regional Australia in 2013).Secured hundreds of thousands of dollars across a number of projects including the Special Olympics 2013 Asia Pacific Games; State and Trans-Tasman Games; Cape to Cape MTB (Australia’s premier Mountain Bike Event in Margaret River WA); The Wild Turkey Darts Tour; and Southern 80. Show less

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  AusCycling

  Oct 2015 - Apr 2019

  Commercial Manager

  Lead and manage all Cycling Victoria commercial activities including driving commercial revenue across the entire business through leveraging current assets and establishing new initiatives to ensure the highest return. Significant achievements include: negotiating multiple commercial partnerships that maximised financial investment into the organisation (including Quest Hotels, TAC, RACV and Singapore Airlines). Secured a 3-year agreement for the merchandise rights for all Cycling Victoria apparel. Show less

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  Deakin University

  Mar 2019 - now

  Sessional Lecturer

  Deakin Sport currently ranks 11th in the world in the 2024 QS subject rankings of sport-related category. As the oldest and most prestigious course of its kind in Australia, the Master of Business (Sport Management) currently ranks as Australia's number one. Current responsibilities include the delivery of Lectures and Seminars for Sports Promotion & Public Relations, Sport Marketing and Fan and Participant Engagement units within the Master of Business (Sport Management).

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  GTR Events

  Apr 2019 - Apr 2021

  Commercial Manager

  GTR Events is a passionate company formed to deliver major National & International sporting and business events across Australia. The company has established a committed & experienced team in the delivery of major events, both in Australia and overseas. At GTR Events, there is an underlying approach that ‘anything is possible’. Among our current portfolio of events are Cycling Events - The Tour of Gippsland, Tour of Tasmania, Jayco Herald Sun Tour and Australian Road Nationals; Equestrian Events - Equitana Auckland; Equitana Melbourne and Australia's richest Fishing Event - GoFish Nagambie. Show less

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  Bowls Victoria

  Apr 2021 - now

  General Manager - Commercial Operations

  Bowls Victoria is the governing state body for the sport of bowls. Our primary purpose is to grow, develop and nurture Victoria’s most accessible sport. We are a not for profit organisation, responsible for the governance, events, player development, rules, club services and communications throughout the state. We service over 500-member clubs and over 42,000 registered players, and lead the sport and business of bowls for the benefit of the Victorian bowls community.The General Manager Commercial Operations role aims to lead, manage and drive the areas of Business Development, Communications, Marketing, Streaming, Facilities, Government Relations and Events in accordance with the Bowls Victoria Strategic Plan. Key areas of responsibility include:Increase sponsorship, commercial funding and other sources of revenue.Improve the communications and media exposure of Bowls Victoria and the sport of bowls across Victoria.Deliver continuously improved state events.Management of Government Relations and Advocacy for Bowls Victoria.Providing advice on facilities, leases and tenancy management. Show less