
Jack Day
Audience Development (Degree Placement)

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About me
Global Strategic Business Development & Partnerships
Education

University of Portsmouth
2011 - 2014Bachelor’s Degree BSc Business Economics 2:1
Experience

Brave Bison
Jul 2011 - Nov 2014Audience Development (Degree Placement)Repeated placement during University years.

WildBrain
May 2015 - Mar 2020Responsible for building strategic partnerships and coordinating business development opportunities for major partners, to achieve organic and paid growth in audience reach and revenue opportunities. Leading a team to maximise to generate market leading growth.Responsibilities include:- YouTube official channel and rights management- Influencing strategy primarily for YouTube and other AVOD/SVOD platforms- Planning and management of paid-media campaigns on social and digital platforms- Managing a team to effectively implement strategy to adhere to platform best-practice- Identifying and securing opportunities to expand the partnership through production and media sales- Partner KPI forecasting, working into commercial P&L's Show less Main responsibilities involve:- Managing a number of WildBrain's largest clients, organically increasing revenue and viewership across the network globally- Using YouTube reports to influence channel creation and increase brand awareness globally- Identifying and securing upsell opportunities for clients to expand the partnership- Producing viewership and revenue forecasts projections for all clients- Reporting and presenting monthly updates for all clientsMain acheievments involve:- Taking a newly launched language-agnostic brand with limited short-form content to 1.3M subscribers and over 100M monthly views- Generating a 10X increase in partner revenue for one of the worlds largest production studios, within 6 months Show less
Head of Partnerships
Jan 2019 - Mar 2020Senior Partner Manager
Jan 2018 - Jan 2019Senior Channel Manager
Jun 2017 - Jan 2018YouTube Channel Manager
May 2015 - Jun 2017

KidsKnowBest
Mar 2020 - Oct 2024Commercial DirectorResponsible for the commercial growth across all billable departments of the agency; implementing new and existing business growth strategies, whilst overseeing all client account handling. A member of C-suite, I support P+L management and financial forecasting, whilst regularly report upwards to shareholders and board of advisors.

The Insights Family
Oct 2024 - nowGlobal Strategic Account DirectorResponsible the commercial expansion of the company's diverse client-base, globally; driving customised and high-impact solutions that meet complex client needs. Equal accountability for client and corporate strategic planning, deal negotiation and completion, cross-function collaboration and developing and executing business development strategies to propel client and company OKRs. Jack holds broader oversight and influence on product development solutions, and business planning.
Licenses & Certifications

Channel Growth
YouTubeJun 2018
Advanced Digital Rights
YouTubeMar 2018
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