Leah Varvaro

Experience

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  Canal's Discount Liquor

  Jan 2005 - Jan 2008

  Sales Representative

  · Assisted customers, vendors and suppliers · Observed and participated in marketing analysis meetings focused on increasing revenues and customer loyalty programs

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  Ocean City Beach Patrol

  Apr 2008 - Jan 2010

  Ocean Lifeguard
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  Philadelphia Flyers

  May 2011 - May 2012

  Public Relations Intern

  · Wrote articles about the team that were published in the Philadelphia Flyers Game Day magazines and website · Updated the 2012 Media Guide utilizing Excel and Adobe InDesign · Organized and participated in post-game interviews · Completed tasks involving customer and media relations

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  Canal's Discount Liquor

  May 2012 - Jun 2013

  Website Manager

  Canal’s is one of the largest wine and spirits retailers in New Jersey with an international e-commerce presence. • Launched and managed a wine e-commerce website reaching $200k in sales for the first year• Ran digital marketing efforts that increased website sales by 15%• Edited content, layout and design for Canal’s Drinks Magazine

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  Inglenook

  Jun 2013 - Apr 2015

  Francis and Eleanor Coppola purchased Inglenook in 1975 and have spent forty years reuniting the original vineyards, returning winemaking operations to the chateau, and restoring Inglenook’s illustrious heritage. • Produced and analyzed domestic and international sales reports which provided valuable insights that helped focus marketing efforts and enriched distributor communications• Contributed to the development and maintenance of the sales and marketing budget• Provided compliance, logistics and customer service for domestic & international markets• Assisted in the creation of marketing material and winery advertisements in national publications• Promoted to Sales & Marketing Associate in under 6 months• Organized wine club member tour and tasting schedules• Directed informational experiences comprised of wine education and Inglenook history Show less

  • Sales & Marketing Associate

    Oct 2013 - Apr 2015

  • Wine Educator

    Jun 2013 - Oct 2013
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  Truett Hurst, Inc.

  May 2015 - Nov 2017

  Marketing Manager

  Truett-Hurst (NASDAQ: THST) is an innovative super-premium and ultra-premium wine sales, marketing, and production company based in the acclaimed Dry Creek Valley of Sonoma County, California.• Created a marketing plan focused on merchandising, social media and promotional events for multiple brands leading to 30% growth in multiple categories• Led presentations for strategic business partners resulting in new placements with over 3,000 accounts • Maintained a $650k marketing budget that achieved $30M of gross revenue• Developed and produced new products on tight schedules, one of which was a national rollout with a major retailer, doubling the sales forecast within the first month• Launched e-commerce platform that simplified the user experience and reduced abandonment by 20%• Managed external partnerships such as PR and marketing agencies, photographers, graphic designers and copywriters Show less

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  O'Neill Vintners & Distillers

  Nov 2017 - Sept 2023

  • Built a new product development workflow adopted by the entire company, which led to increased efficiencies, better communication between departments, and accelerated speed to market• Lead O’Neill’s Innovation Initiative – a cross-functional team, dedicated to defining and implementing the company’s innovation strategy• Collaborated with the Head of Marketing to develop the five-year growth plan built upon the innovation strategy• Managed the brand development process from research, insight generation through successful execution in market• Oversaw development and execution of product marketing plans across relevant channels on multiple brands with double-digit sales growth• Monitored sales data and analytics trends through Nielsen/IRI; analyzed and used business intelligence to present and pitch relevant private label programs Show less • Oversaw the creation of new brands from concept to finished packaging by coordinating the activities of creative consultants, winemaking, sales, production and suppliers• Monitored sales data and trends through Nielsen/IRI; analyzed and used business intelligence to present and pitch relevant programs that led to over $4M in new business• Worked closely with marketing to create promotions to support sales of important programs with over $800k in incremental sales• Provided key account management for private label and winery direct sales growing the segment by 15%• Supported existing programs with large retailers in coordination with the sales team. • Liaison with Supply Chain, Winemaking and Production to provide production planning guidance for new and ongoing programs Show less

  • Marketing Director of Innovation

    Aug 2022 - Sept 2023

  • Senior Marketing Manager - Brand Development

    Jun 2019 - Aug 2022

  • Brand Manager - Private Label

    Nov 2017 - Jun 2019
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  Nama

  Sept 2023 - now

  Director of Product Marketing

  At Nama, we are passionate about helping people eat more fruits and vegetables. Our focus is on developing community and products that can support vitality. Our audience consists of nutrition/wellness/juice enthusiasts as well as those simply curious about how juicing can influence immunity and vitality for themselves and their families.I am responsible for managing Nama’s product marketing function to ensure marketing programs and communications deliver against brand objectives. Working closely with the product development and affiliate program marketing teams to develop, execute, and maintain high-impact, cost-effective marketing programs that drive growth, strengthen brand identity, and ensure corporate goals for the brands are achieved. Show less