Amy Garcia

Experience

• 

  Avnet

  Jan 2002 - Mar 2017

  Led event planning and execution for all Embedded conferences, customer appreciation and charity events. Developed creative marketing plans with key suppliers including Hewlett Packard Enterprise, Lenovo and IBM, which increased mindshare with sales engineers. Responsible for securing co-op funds by creating detailed budgets, securing supplier funds and managing the invoicing process. Created software and hardware integrated marketing campaigns for IBM and Lenovo, planned and executed custom events and designed marketing collateral for $2 billion business unit. Managed annual marketing budgets of $4 million by leveraging strengths in cost-effective marketing management. Spearheaded events, training seminars and conferences from concept to execution for IBM and HP Business Units. Responsible for all aspects of event planning, which included vendor selection, concept/theme design, hotel negotiations, travel arrangements, A/V production and executive presentations. Responsible for IBM Software sales and forecasting within the central US region. Established and maintained positive relationships with business partners by bridging together processes and resources to drive customer profitability.

  • Marketing Manager, Embedded Solutions

    Apr 2015 - Mar 2017

  • IBM and Lenovo Brand Marketing Consultant

    Jan 2010 - Apr 2015

  • Senior Corporate Event Planner

    Jan 2005 - Jan 2010

  • Sales and Marketing Representative

    Jan 2002 - Jan 2005
• 

  Avnet Americas

  Mar 2017 - May 2024

  Key areas of responsibility include: Brand Strategy – responsible for executing a global rebranding effort to show companies – large and small – how Avnet helps them navigate the complex process of bringing their technology ideas to life.Event management – create top-notch events that build brand awareness, while providing networking opportunities and producing lead generation.Employee experience – create programs and initiatives and that influence a positive employee experience and provide employees with tools and resources needed to help tell the Avnet story. Show less

  • Manager, Marketing Campaigns

    Apr 2019 - May 2024

  • Global Marketing and Brand Specialist

    Mar 2017 - Apr 2019
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  Arrow Electronics

  May 2024 - now

  Senior Manager, Campaign Operations