Xiaoxiao J.

Experience

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  Continuum

  Jul 2016 - Aug 2017

  Strategic Designer Contractor

  Continuum is a global design firm focused on helping businesses and organizations innovate by utilizing design-thinking principles to create value for their customers and end-users.-Involved in projects in different industries that include lifestyle, transportation, and education-Develop qualitative research to understand customer behaviors, pain points, needs, and identify insights from the customer and market analysis;-Using personas, customer journeys, scenarios, and other frameworks to communicate research analysis results;-Communicate design ideas through service models, industrial designs, customer journeys, digital prototypes, etc;-Contribute to developing the physical stores and the digital products guideline for future bank envision. Show less

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  AKQA Group

  Oct 2017 - Nov 2018

  Associate UX Designer

  AKQA is a globally renowned digital agency that specializes in creating digital services and marketing strategies for Fortune 500 companies.-Building key relationships with our stakeholders in different clients’ brand ecosystems;-Define digital product/ campaign experience concepts in close collaboration with the creative and technology teams;-Support market initiative and strategic planning for sustainable growth inside the User Experience practice for China market;-Contribute to developing insights, define, and envision concepts for potential brand opportunities;-Involved in projects for Nike, Jordan, Apple, NBA etc. Show less

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  MYFLAIR JEWELRY

  Nov 2018 - Oct 2020

  Brand experience manager

  MYFLAIR JEWELRY, with an innovative jewelry-exchange business model, is a fashion jewelry brand with a cheerful and unique vision. MYFLAIR JEWELRY was funded by Sinovation Ventures, a leading Chinese technology venture capital, started in 2009 by a team led by Dr. Kai-Fu Lee.-Drive the development and execution of brand strategy and brand plans to build brand awareness and desirability;-Contribute to online selling platform UX/UI strategies, E-commerce platform look&feel;-Contribute to developing the company's potential clients and partnerships;-Oversee product designs and purchasing to identify key seasonal styles;-Develop new stores, opened 10+ retail stores in the top-tier malls in four cities within 3 months;-Evaluate new store location to ensure commercial sustainability of every store, and maintain the relationship with different stakeholders;-Responsible for optimizing retail experience, and SA training. Show less

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  Sunniside Beauty

  Nov 2020 - now

  Co-founder

  Sunniside Beauty is a premium nail beauty brand offering press-on nails, nail polish, and nail-care products. Sunniside Beauty is funded by K2VC, a global renowned venture capital focusing on early-stage start-ups.-Built business from 0 to 1 in first four months, Top 5 press-on nail brand;-Analyze competitors’ strategies, and define Sunniside Beauty’s product strategies and creative strategies;-Oversaw all qualitative research, design-thinking insights/opportunity synthesis, and testing to drive strategy for user experience, brand/marketing, and sales channels;-Be responsible for T-mall, Douyin, mini-program and shopify website UX/UI design strategies, and bring the idea to real design;Team management: supervising, and guiding executives in their duties;-Contribute to developing the company's potential clients, and partnerships. Show less