Charis Winter

Experience

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  BMO Capital Markets

  May 2010 - Jul 2012

  Event & Client Coordinator, Global Metals & Mining
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  BMO Financial Group

  Jul 2012 - Mar 2019

  Strategic Planning and Project Management:Supported the CEO team with strategic internal and external communications with key stakeholders.Key communications:Executive annoucementsCorporate ReportingQuartlery reportingBriefingsKey events:BMO Leadership conferences (PM direct support)WEF Davos (on-site communications and event supportClient and employee events (on-site management) BMO Bicentennial year long campaign (member of the Steering committee) Show less

  • Project Manager, Strategic Communication and Planning

    Jan 2014 - Mar 2019

  • Associate, Strategic Communication and Planning

    Jan 2013 - Jan 2014

  • Coordinator, Strategic Communication & Planning

    Jul 2012 - Jan 2013
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  Ove Brand | Design

  Mar 2019 - Sept 2021

  Communications & Account Director

  Developed and executed communications strategies that aligned with our clients business objectives and enhance their brand visibility.Ensured that communication strategies are audience-focused and mission-aligned, optimizing the impact on both internal and external stakeholders through their design approach.Client Relationship Management:Was the primary point of contact for clients, managing day-to-day communications and ensuring client satisfaction.Developed and maintained the strong, long-term client relationship that existed through proactive engagement and responsiveness.Addressed clients' needs, goals, and challenges, and provide strategic advice to achieve desired outcomes.Led client meetings, presentations, and briefings, providing regular updates and managing expectations.Account Management:Oversaw the execution of campaigns from start to finish, ensuring timely delivery within budget and meeting client expectations.Managed budgets, resources, and timelines, ensuring all projects run smoothly and efficiently.Coordinated and lead cross-functional teams (e.g., creative, digital, PR, and analytics) to deliver integrated campaigns.Team Leadership and Development:Lead, mentored, and supported a team of communications professionals, providing guidance and professional development.Brand Management:Ensure that client brands are consistently represented across all communication channels.Oversee the development and maintenance of brand guidelines and ensure alignment with strategic goals.Advised clients on brand positioning, messaging, and identity to create impactful communication strategies.Performance Measurement and Reporting:Use data analytics and KPIs to measure the effectiveness of communications strategies and campaigns.Provide clients with regular performance reports that demonstrate the return on investment (ROI) of their communications and marketing efforts. Show less

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  Christians Against Poverty Canada

  Sept 2021 - Dec 2024

  Develop and Maintain the Brand Identity: Define the brand, ensure that the mission, vision, and values are consistently represented across all communications.Brand guidelines: Establish clear brand guidelines (including logos, color schemes, and tone of voice) to maintain consistency in all marketing materials.Internal alignment: Ensure all staff and volunteers are aligned with the brand's messaging and can communicate it effectively.Strategic Marketing Planning: Audience segmentation, identify and segment target audiences (donors, volunteers, stakeholders, partners) to tailor messages that resonate with each group.Marketing plan: Develop comprehensive marketing strategies that align with the nonprofit's goals. This includes setting clear objectives, key performance indicators (KPIs), and tracking metrics to measure success.Budget management: Develop and manage the budget assigned, ensuring that resources are allocated efficiently to achieve goals.Communications Strategy: Crafting compelling messages that convey the nonprofit's impact, whether through storytelling, data, or testimonials.Content creation: Oversee the creation of marketing materials (web content, press releases, social media posts, newsletters, etc.) to ensure they are clear, engaging, and impactful.Digital Marketing and Social Media Management: Manage and enhance the nonprofit's website, ensuring it’s user-friendly, updated, and optimized for search engines (SEO).Social media strategy: Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn to increase engagement and drive advocacy.Email marketing: Implement email campaigns to engage donors, supporters, and volunteers, including newsletters and event promotions.Event Planning: Develop and execute 2 large Major Donor events per year, along with multiple local engagement events with our regional leads, charity events, conferences and CEO engagements. Show less

  • Brand, Communications and Marketing Lead

    Jan 2022 - Dec 2024

  • Brand, Marketing & Communications Consultant

    Sept 2021 - Jun 2022