Sanjay Jayaram

Experience

• 

  Microland Limited

  Jun 2010 - Jul 2010

  Management Intern

  I was working as a part of Research Team under Global Business Development Team.

• 

  Microland Limited

  Feb 2011 - Jul 2012

  Executive-Business Development

  At Microland, I was responsible forEmail Campaign Management (Planning & Execution) Lead generation & qualification from US & Canada Markets.Salesforce Administration (salesforce.com)Lead Management & Analysis

• 

  Genisys Group

  Jul 2012 - Oct 2012

  Executive - Business Development

  • Email Campaign Management (Planning and Execution).• Lead Generation from US and Canada Markets and qualify them based on BANT (Budget, Authority, Need and Timeline).• Coordinate with the prospects and NA Sales Team at every step of Sales process until the lead is successfully closed.• Help the Sales Team to prepare and submit Proposals (RFI, RFQ & RFP).

• 

  IBM

  Oct 2012 - May 2015

  Campaign Planner

  • Discuss & design Marketing Campaign Maps for Physical & Virtual Events, Webinars, Email Campaigns and other online campaigns.• Recommend improvements if required and manage all campaigns from conceptualization to execution.• Working with online marketing tools for budgeting, plan and forecast the result for events, tactic creation, registration link creation (for online campaigns & events) etc.• Communicates and ensures all routes to market are enabled on the program content and follow-up on leads generated or progressed by program activities.• Manages and directs agency/vendors in planning and execution.• Act as a consultant for Latin America Demand Program Team to follow IBM Marketing Process and understand Online Marketing tools to achieve the set target by prioritizing efforts.• Identify the WW proven practices & campaigns and replicate it to Latin America with changes. Show less

• 

  Tech Mahindra

  May 2015 - Aug 2017

  Product Lead (IMS & Cloud Marketing)

  • Drive internal & external marketing campaigns (email marketing, social media, inside sales, sales enablement etc.) for Infrastructure Management & Cloud Services globally and support them with marketing collaterals and branding• Engage with Analysts, Partners, Alliances, OEM's and channel partners for marketing & branding co-created solutions. • Responsible for driving the penetration strategy of Infrastructure Platforms solutions into top 500 enterprises globally.• Create business acquisition plans and mentor team to achieve revenue targets – sales enablement.• Responsible for managing Proprietary & Non-proprietary events with marketing plan & content strategy and co-ordinate with partners, sponsors and vendors Show less

• 

  Ample

  Aug 2017 - Jan 2021

  -Plan and execute marketing campaigns (Email, Social, Digital, Events etc.) for demand generation for different products and solutions-Create marketing collaterals (brochures, EDMs, Microsites, Landing Pages, Case Studies etc.) to support marketing campaigns-Create quarterly marketing plans-Work closely OEMs and BU managers to run OEM specific campaigns-Enable sales team with the new product and solution offerings through OEMs-Participate in OEM and industry events and nurture the leads generated Show less

  • Manager - Marketing

    Nov 2019 - Jan 2021

  • Assistant Manager - B2B Marketing

    Aug 2017 - Nov 2019
• 

  EY

  Jan 2021 - now

  Sr. Consultant - Digital Marketing & Strategy

  - Product marketing, retention marketing and growth strategies and work with Digital team to meet/exceed client objectives- Create workflows for developing omnichannel customer journeys and suggest content for various touchpoints for customer engagement- Plan for digital sales, customer touchpoint management, cross sell/up sell and measure ROI at each step- Manage day to day execution and operations of digital sales, lead generation and customer touchpoint and report ROI at each step.- Setup and execute Remarketing and retargeting campaigns on Social media.- Proactively working to executing targeting strategies to reach and engage multiple audiences- Storyboard concepts for campaign, develop content strategy and work with Creative team to bring ideas to life- Manage end to end creation of creative, perform A/B testing and make changes as per insights derived- Participate in client calls & meetings working hand-in-hand with campaign managers and strategists to create goals and KPIs, then ensuring campaigns are performing as they should.- Manages client expectations, bringing issues/concerns to Campaign Manager’s attention before they become problems, offering potential solutions, and advising of potential delivery delays Show less